Aamena Alshamsi

Beyond Contagion: Reality Mining Reveals Complex Patterns of Social Influence

Contagion, a concept from epidemiology, has long been used to characterize social influence on people’s behavior and affective (emotional) states. While it has revealed many useful insights, it is not clear whether the contagion metaphor is sufficient to fully characterize the complex dynamics of psychological states in a social context. Using wearable sensors that capture daily face-to-face interaction, combined with three daily experience sampling surveys, we collected the most comprehensive data set of personality and emotion dynamics of an entire community of work. From this high-resolution data about actual (rather than self-reported) face-to-face interaction, a complex picture emerges where contagion (that can be seen as adaptation of behavioral responses to the behavior of other people) cannot fully capture the dynamics of transitory states. We found that social influence has two opposing effects on states: adaptation effects that go beyond mere contagion, and complementarity effects whereby individuals’ behaviors tend to complement the behaviors of others. Surprisingly, these effects can exhibit completely different directions depending on the stable personality or emotional dispositions (stable traits) of target individuals. Our findings provide a foundation for richer models of social dynamics, and have implications on organizational engineering and workplace well-being.

Network Diversity and Affect Dynamics: The Role of Personality Traits.

People divide their time unequally among their social contacts due to time constraints and varying strength of relationships. It was found that high diversity of social communication, dividing time more evenly among social contacts, is correlated with economic well-being both at macro and micro levels. Besides economic well-being, it is not clear how the diversity of social communication is also associated with the two components of individuals’ subjective well-being, positive and negative affect. Specifically, positive affect and negative affect are two independent dimensions representing the experience (feeling) of emotions. In this paper, we investigate the relationship between the daily diversity of social communication and dynamic affect states that people experience in their daily lives. We collected two high-resolution datasets that capture affect scores via daily experience sampling surveys and social interaction through wearable sensing technologies: sociometric badges for face-to-face interaction and smart phones for mobile phone calls. We found that communication diversity correlates with desirable affect states–e.g. an increase in the positive affect state or a decrease in the negative affect state–for some personality types, but correlates with undesirable affect states for others. For example, diversity in phone calls is experienced as good by introverts, but bad by extroverts; diversity in face-to-face interaction is experienced as good by people who tend to be positive by nature (trait) but bad for people who tend to be not positive by nature. More broadly, the moderating effect of personality type on the relationship between diversity and affect was detected without any knowledge of the type of social tie or the content of communication. This provides further support for the power of unobtrusive sensing in understanding social dynamics, and in measuring the effect of potential interventions designed to improve well-being.

Misery loves company: happiness and communication in the city

The high population density in cities confers many advantages, including improved social interaction and information exchange. However, it is often argued that urban living comes at the expense of reducing happiness. The goal of this research is to shed light on the relationship between urban communication and urban happiness. We analyze geo-located social media posts (tweets) within a major urban center (Milan) to produce a detailed spatial map of urban sentiments. We combine this data with high-resolution mobile communication intensity data among different urban areas. Our results reveal that happy (respectively unhappy) areas preferentially communicate with other areas of their type. This observation constitutes evidence of homophilous communities at the scale of an entire city (Milan), and has implications on interventions that aim to improve urban well-being.

Relatedness, Knowledge Diffusion, and the Evolution of Bilateral Trade

During the last decades two important contributions have reshaped our understanding of international trade. First, countries trade more with those with whom they share history, language, and culture, suggesting that trade is limited by information frictions. Second, countries are more likely to start exporting products that are similar to their current exports, suggesting that knowledge diffusion among related industries is a key constrain shaping the diversification of exports. But does knowledge about how to export to a destination also diffuses among related products and geographic neighbors? Do countries need to learn how to trade each product to each destination? Here, we use bilateral trade data from 2000 to 2015 to show that countries are more likely to increase their exports of a product to a destination when: (i) they export related products to it, (ii) they export the same product to the neighbor of a destination, (iii) they have neighbors who export the same product to that destination. Then, we explore the magnitude of these effects for new, nascent, and experienced exporters, (exporters with and without comparative advantage in a product) and also for groups of products with different level of technological sophistication. We find that the effects of product and geographic relatedness are stronger for new exporters, and also, that the effect of product relatedness is stronger for more technologically sophisticated products. These findings support the idea that international trade is shaped by information frictions that are reduced in the presence of related products and experienced geographic neighbors.

Strategic distribution of seeds to support diffusion in complex networks

Usually, the launch of the diffusion process is triggered by a few early adopters–i.e., seeds of diffusion. Many studies have assumed that all seeds are activated once to initiate the diffusion process in social networks and therefore are focused on finding optimal ways of choosing these nodes according to a limited budget. Despite the advances in identifying influencing spreaders, the strategy of activating all seeds at the beginning might not be sufficient in accelerating and maximising the coverage of diffusion. Also, it does not capture real scenarios in which marketing campaigns continuously monitor and support the diffusion process by seeding more nodes. More recent studies investigate the possibility of activating additional seeds as the diffusion process goes forward. In this work, we further examine this approach and search for optimal ways of distributing seeds during the diffusion process according to a pre-allocated seeding budget. Theoretically, we show that a universally best solution does not exist, and we prove that finding an optimal distribution of supporting seeds over time for a particular network is an NP-hard problem. Numerically, we evaluate several seeding strategies on different networks regarding maximising the coverage and minimising the spreading time. We find that each network topology has a best strategy given some spreading parameters. Our findings can be crucial in identifying the best strategies for budget allocation in different scenarios such as marketing or political campaigns.