Abdullahi Hassan Gorondutse

Mediation effect of customer satisfaction on the relationships between service quality and customer loyalty in the Nigerian foods and beverages industry: Sobel test approach

The objectives of this paper are to explore the most common constructs for quality in the food and beverages industry that influence customer satisfaction, and to examine the mediating effect of customer satisfaction on customer loyalty in the context of the food and beverages industry in Nigeria. Questionnaires were used to collect data from 208 valid respondents by a simple random sampling method. SPSS version 18 was used to analyse the data and SOBEL was used to test the mediating relationships. The results of the study show that there is a positive and significant link between customer satisfaction and the constructs of service quality, and further study inferred that customer satisfaction is positively significantly related to customer loyalty. Consequently, firms have to specifically focus on these variables in order to forge long-term and jointly profitability relationships with customers and create loyalty as competitive advantages in the market.

Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence

This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographics and on differentiation strategy, environmental munificence, and performance. Results revealed that differentiation strategy, environmental munificence was positively associated with performance. Environmental munificence fully moderates the relationships of differentiation strategy and performance.This article, apart from its contribution to the business strategy research, has meaningful implications for managers and policy-makers, the future research directions are discussed.

The moderating effect of organisational culture on the commitment to corporate social responsibility (CSR) and the performance of SMEs in Nigeria

This research note examines the commitment of corporate social responsibility (CSR) on the performance of SMEs in Nigeria, and also examines the moderating effect of an innovative and supportive organisational culture. Commitment in all activities and programmes is assumed to be one of the most imperative requirements for business to survive and flourish in a volatile environment. This study assesses commitment of CSR and organisational performance among SMEs. The data were collected from managers/owners in Kano State Nigeria and draw on 486 usable questionnaires. Consistent with previous literature the effect of commitment of CSR on the performance of SMEs was statistically insignificant. An innovative and supportive organisational culture was however found to be significantly related to performance, and moderated the relationship between commitment to CSR and SME performance.

Modelling the influence of perceived ethics and corporate reputation on performance of leather industry in Nigeria

This study examines the influence of perceived ethics and corporate reputation on performance of the leather industry in the context of Nigeria. A survey questionnaire was used to collect data from leather industries in Kano North-West of Nigeria. The study used structural equation modelling (SEM) with partial least square modelling. However, as predicted, the path coefficient results support the direct influence of corporate reputation, which was found to be significant to organisational performance. In contrast, perceived ethics was not significant to organisational performance. This may indicate that although businesses in Nigeria quickly understand the circumstances of adopting ethical action practices, the concern with social practices is still deficient, particularly in leather industry. The theoretical and practical implications of these findings are discussed.