Agung Suryawan Wiranatha

Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People

Bali has been known as one of the most popular tourist destinations in the world due to its cultural activities and natural scenery. Tourism has now become a driving force in the economic development of Bali Province and has become the leading economic sector in Bali’s economy. Assessing foreign tourists’ familiarity, satisfaction, motivation and perceptions of a destination regarding foreign tourists’ visit is really important as these aspects affect human behaviour which provide suggestions for increasing level of desire to learn, improve experience and enjoy activities effectively which leads people to choose and pursue certain goals when travelling. How to motivate and hold visitors’ attention throughout revisit is also important.