Akarapong Untong

Change in the managerial efficiency and management technology of hotels: an application to Thailand

This article estimates the change in managerial efficiency and management technology of a sample of hotels in Chiang Mai, Thailand, during 2002–2006. The study applies the data envelopment analysis (DEA) methodology proposed by Banker et al (1984) to examine managerial efficiency in 2002 and 2006. The Malmquist productivity approach developed by Färe et al (1992) is employed to evaluate the change in managerial efficiency and management technology over the same period. The results show that medium-sized and small hotels tend to be more managerially efficient than large hotels. The total factor productivity declined slightly owing to a lack of investment in management technology. Instead, the hotels in the sample concentrated on improving managerial effort. This shortfall in technology investment could hamper productivity in the longer term.

Thailand's long-run tourism demand elasticities.

This paper estimates Thailands long-run tourism demand elasticities for a set of origin countries by applying dynamic ordinary least squares. A detailed analysis of the potential competing destinations for each origin country is performed to ensure a precise coefficient for the substituting elasticity. A long-run static model of time varying parameter is then used to analyse the effects on the estimation of a potential structural change caused by the 1997 economic crisis and the subsequent change in exchange rate policy. The results show that there are different demand elasticities for each origin market and that own price elasticity is lower than substituting price elasticity for most origin countries. These findings indicate that price-setting strategies should be specific for each origin market and that information about prices in competing destinations needs to be considered. Moreover, the results show that there was a structural change in 1997 that severely affected the estimation.

ASEAN’s intra-regional tourism demand to Thailand

ABSTRACT This paper presents an overview of intra-regional tourism in ASEAN at the beginning of the challenging times that will come with the constitution of the ASEAN Economic Community (AEC). Thailand is chosen as the destination country and the other nine countries are selected as origin. After presenting ASEAN’s intra-regional tourism, the study develops a model of long-run demand. The coefficients are estimated by a time-varying parameters method considering the potential presence of structural breaks, and its implication. The results present and discuss the implications of income, own price, and cross price elasticities. As concluding recommendations, this study suggests that while the region should take advantage of the expansion of the Asian markets due to economic growth and liberalization of ASEAN since 2016, it should use different policies in each origin market.