Alan César Belo Angeluci

QRcode, hashtag or audio watermark? A case study on second screening

Combining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users’ engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users’ interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless communication by itself, but the influence level of each specific characteristics of a marker, such as size of images, number of characters and noises.

La comunicación móvil se encuentra en el centro de los procesos de convergencia culturales contemporáneos

The work of the professor and researcher Carlos Alberto Scolari has been fundamental reference in studies on digital media, interfaces and media ecology. Born in Rosario, Argentina, he is living in Europe for over 25 years, where he received his PhD in Applied Linguistics and Languages of Communication at Università Cattolica di Milano. Currently, he is Professor in the Department of Communication at the Universitat Pompeu Fabra (Barcelona), and leads the projects “Transmedia Literacy” (of the EU Horizon 2020 – 2015/2018) and “Transalfabetismos” (MINECO – 2015/2017).

A comunicação móvel está no centro dos processos de convergência cultural contemporâneos

The work of the professor and researcher Carlos Alberto Scolari has been fundamental reference in studies on digital media, interfaces and media ecology. Born in Rosario, Argentina, he is living in Europe for over 25 years, where he received his PhD in Applied Linguistics and Languages of Communication at Università Cattolica di Milano. Currently, he is Professor in the Department of Communication at the Universitat Pompeu Fabra (Barcelona), and leads the projects “Transmedia Literacy” (of the EU Horizon 2020 – 2015/2018) and “Transalfabetismos” (MINECO – 2015/2017).

Mobile communication is at the centre of contemporary cultural convergence processes

The work of the professor and researcher Carlos Alberto Scolari has been fundamental reference in studies on digital media, interfaces and media ecology. Born in Rosario, Argentina, he is living in Europe for over 25 years, where he received his PhD in Applied Linguistics and Languages of Communication at Università Cattolica di Milano. Currently, he is Professor in the Department of Communication at the Universitat Pompeu Fabra (Barcelona), and leads the projects “Transmedia Literacy” (of the EU Horizon 2020 – 2015/2018) and “Transalfabetismos” (MINECO – 2015/2017).

Repensando o deslocamento da mídia: as tensões entre as mídias móveis e a interação face-a-face

The neologism of phubbing, a coalesce of phone mediated activities and snubbing effects, caters to the public’s imperative to accentuate the ubiquitous perception of being annoyed, disregard, and offended in light of phone’s presence in co-present situation. Its symptomatic record accompanies important achievements of diffusing mobile media in developing countries, in which young people are one of the most active social groups in this scenario. By incorporating and relating to the theories of media displacement, we focus on the analysis of a Brazilian and Chinese young people survey, pinpointing how they understand and cope with the tensions between mobile media and face-to-face interaction. The results might provide new tissues to the discussions on media displacement.The neologism of phubbing, a coalesce of phone mediated activities and snubbing effects, caters to the public’s imperative to accentuate the ubiquitous perception of being annoyed, disregard, and offended in light of phone’s presence in co-present situation. Its symptomatic record accompanies important achievements of diffusing mobile media in developing countries, in which young people are one of the most active social groups in this scenario. By incorporating and relating to the theories of media displacement, we focus on the analysis of a Brazilian and Chinese young people survey, pinpointing how they understand and cope with the tensions between mobile media and face-to-face interaction. The results might provide new tissues to the discussions on media displacement.