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Dive into the research topics where Alan D. Fletcher is active.

Publication


Featured researches published by Alan D. Fletcher.


Journal of Advertising | 1980

Graphics Simplified. MacGregor, A.J. Toronto: University of Toronto Press. 1979

Alan D. Fletcher


Journal of Advertising | 1987

Marketing Ethics. Laczniak, Eugene R. and Patrick E. Murphy. Lexington, Massachusetts: Lexington Books (D.C. Heath and Company), 1985. 182 Pp.

Alan D. Fletcher


Journal of Advertising | 1986

19.00

Alan D. Fletcher


Journal of Advertising | 1980

Exploring Careers in Advertising. Deckinger, E.L. and Jules B. Singer. New York: The Rosen Publishing Group, 1985. 169 Pp.

Alan D. Fletcher


Journal of Advertising | 1980

8.97

Alan D. Fletcher


Journal of Advertising | 1979

Strategic Advertising Campaigns. Schultz Don E. and Dennis G. Martin. Chicago: Crain Communications, Inc. 1979. 220 pp

Charles H. Martin; Alan D. Fletcher; Harry Ainsworth


Journal of Advertising | 1979

Effective Frequency: The Relationship between Frequency and Advertising Effectiveness. Naples, Michael J. New York: Association of National Advertisers, Inc. 1979. Cloth, 140 pp

Alan D. Fletcher


Journal of Advertising | 1979

Advertising: Its Role in Modern Marketing. Dunn, S. Watson, and Arnold M. Barban. 4th Edition. Hinsdale, Illinois: The Dryden Press, 1978

Alan D. Fletcher


Journal of Advertising | 1979

Current Issues and Research in Advertising, 1979. Leigh, James, and Claude R. Martin, Jr. (eds.). Ann Arbor, Michigan: Division of Research, Graduate School of Business, the University of Michigan, 1979

Alan D. Fletcher


Journal of Advertising | 1978

Trademark Problems and how to Avoid Them. Diamond, Sidney A. Chicago: Crain Communications, Inc. 1973.246 pp

Alan D. Fletcher

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