Alan S. Kezis

Factors affecting consumers’ choices among types of potatoes: A multinomial logit analysis

Potatoes are marketed by type (e.g., round white, russet, long white, red). A better understanding of the determinants of consumers’ choices among types of potatoes is crucial to the success of the industry’s marketing efforts in areas of product development, merchandising and advertising. This study identified three important factors corresponding to consumers’ potato purchasing decision — preparation method, the number of different ways consumers prepare the potatoes, and the age of the consumers. A multinomial logit model was used in the study.CompendioLa papa es comercializada por tipos (ej. blanca redonda, rojiza, blanca, larga, roja). Un mejor conocimiento de las determinantes de las preferencias de los consumidores por los tipos de papa es crucial para el éxito de los esfuerzos de comercialización industrial en zonas de desarrollo, mercadeo y publicidad del producto. Este estudio identificó tres importantes factores correspondientes a la decisión de compra de los consumidores — método de preparación, el número de diferentes maneras en que los consumidores preparan la papa y la edad de los consumidores. En el estudio se utilizó un modelo de análisis multinomial de la relación dosis/respuesta (“logit”).

Regional Composting of Residential Waste: An Economic Analysis

Paper and food are the two largest components of Maines nonbulky residential waste stream, comprising approximately 33 and 28 percent, respectively. Given the large fractions which these two compostable components comprise, and the states goal of reducing and recycling 50 percent of the states waste, this preliminary analysis was carried out. Since size and location of a regional composting facility will impact both average processing as well as transportation costs, an approach was selected which could model both declining average processing costs as well as changes in transportation costs. A mixed integer linear programming model was developed which minimized waste management system costs allowing for the regional composting of organics. At present no cocollection of compostables with other waste is being conducted in the study area (Bangor, Maine). For modeling purposes, an upper and a lower level of increased costs for cocollection were used along with a wide range of waste tipping fees. The model ...

A comparison of consumer satisfaction with the Sunrise, CS7635-4 and Norwis round white potato varieties

Previous market studies have shown that consumers are sensitive to differences in selected round white varieties, based on the performance of the varieties in everyday home use. This study compares survey responses from consumers who purchased one or more three round white varieties, Sunrise, CS7635-4 and Norwis, and tests for differences in consumer ratings of the potatoes. For each measure of satisfaction, the three varieties received similarly high ratings, indicating they are equally well-suited for tablestock marketing.CompendioEstudios previos de mercado, en base al comportamiento de las variedades usadas diariamente en el hogar, han demostrado que los consumidores son sensibles a las diferencias en variedades blancas y redondas seleccionadas. Este estudio compara las respuestas de los consumidores que adquieren una o más de tres variedades blancas y redondas, Sunrise, CS7635-4 y Norwis, y analiza las diferencias en las clasificaciones efectuadas por los consumidores. Para cada medida de satisfacción, las tres variedades recibieron clasificaciones altas similares, indicando que son por igual apropiadas para su comercialización como producto para la mesa.

The economic implications of potato response to irrigation: results from 1985 field tests in Maine

The economic value of potato yield and quality response to supplemental irrigation were shown to be dependent on the potato cultivar and the market destination. The results of on-farm tests in Aroostook County, Maine indicate the value of this response ranged from —

An Analysis of Factors That Influence the Purchasing Decision for Fresh Potoatoes: A Study of Consumers in a New England Market

257.18 to

Pricing dynamics in US fresh produce channels: new empirical evidence

1057.46 per hectare in 1985. The annual variable and ownership costs, excluding the value of management time, of center pivot irrigation systems were estimated to be from

Factors affecting consumer purchase decision for round white potatoes.

226.67 to

Anticipated changes in consumption of fresh potatoes by Northeast consumers in relation to their purchase, use, and socio-economic characteristics

387.02 per hectare in 1985 and were found to be dependent on the long-term system plans of the producer as well as on the standard components of cost. The managers’ time commitment was found to be quite large both in the planning stages and in the first year operation of the systems.

Potato Production and Farm Price Responses in Northeastern America

Consumer interviews were held in Springfield, Massachusetts to gather information about how certain product and pack attributes influence the selection of fresh potatoes in the supermarket. Respondents rated eight different factors in terms of their importance in the purchasing decision. Ordinal probit models were estimated to test for differences in ratings between distinct respondent groups. The results showed that potato appearance was the most influential factor. Potato size and type were other key considerations while price was only moderately important. Differences in ratings were related to variations in demographic characteristics of respondents, including gender, age and income.

A determination and estimation of trend in Maine’s fresh potato shipments

Abstract Despite many valuable contributions, prior research has not completely explained retail pricing behavior. This study employs scanner data for 36 fresh produce items analyzing the relationship between costs of goods sold and retail prices to provide further insight into retail pricing behavior. Implications include: (1) where ‘natural’ variation in produce prices do not already exist from the supplier, retailers appear to introduce the variation themselves, independent from shipping point price; and (2) to the extent that supplier-retailer contracts for fresh produce develop, the resulting stabilizing influence on costs may have the preserve effect of increasing retail price variability to consumers.