Alan Strathman

The Role of Counterfactual Thinking in Judgments of Affect

The role of counterfactuals in judgments of affective reactions to outcomes was examined. Subjects read about individuals who experienced gains or losses as a result of either deciding to take action and make a change or deciding not to take any new action. In addition, the salience of the counterfactual alternative was manipulated. Past results were replicated in the case of negative outcomes: Individuals who lost money on the basis of action were judged as feeling worse than those who lost money on the basis of inaction. This occurred under both high and low salience of the counterfactual. With positive consequences, however, exaggerated affect for outcomes associated with action rather than inaction occurred only when the counterfactual alternative was made highly salient. Implications for the construction and use of counterfactuals are discussed, and a process model is developed on the basis of the data and the proposed conceptualization.

The aggression paradox: understanding links among aggression, sensation seeking, and the consideration of future consequences.

Four studies involving 573 female and 272 male college students demonstrated that multiple forms and measures of aggression were associated with high levels of sensation seeking, impulsivity, and a focus on the immediate consequences of behavior. Multiple regression analyses and structural equation models supported a theoretical model based on the general aggression model (C.A. Anderson & B.J. Bushman. 2002), positing that hostile cognition and negative affect mediate the relationships between the aforementioned individual differences and aggression. Sensation seeking also predicted a desire to engage in physical and verbal aggression. The final study demonstrated that relative to those scoring low, individuals scoring high on the consideration of future consequences are only less aggressive when aggression is likely to carry future costs.

Promotion Orientation Explains Why Future-Oriented People Exercise and Eat Healthy: Evidence From the Two-Factor Consideration of Future Consequences-14 Scale

The authors extended research linking individual differences in consideration of future consequences (CFC) with health behaviors by (a) testing whether individual differences in regulatory focus would mediate that link and (b) highlighting the value of a revised, two-factor CFC-14 scale with subscales assessing concern with future consequences (CFC-Future) and concern with immediate consequences (CFC-Immediate) proper. Exploratory and confirmatory factor analyses of the revised CFC-14 scale supported the presence of two highly reliable factors (CFC-Future and CFC-Immediate; αs from .80 to .84). Moreover, structural equation modeling showed that those high in CFC-Future engage in exercise and healthy eating because they adopt a promotion orientation. Future use of the two-factor CFC-14 scale is encouraged to shed additional light on how concern with future and concern with immediate consequences (proper) differentially impact the way people resolve a host of intertemporal dilemmas (e.g., health, financial, and environmental behavior).

Need for Cognition Can Magnify or Attenuate Priming Effects in Social Judgment

This article hypothesizes that the individual-difference variable, need for cognition (NFC), can have opposite implications for priming effects, depending on prime blatancy. Subtle primes are argued to be more effective for high- versus low-NFC individuals. This is because for high-NFC individuals, (a) constructs are generally easier to activate, (b) their higher amount of thought offers more opportunity for an activated construct to bias judgment, and (c) their thoughtfully formed judgments are more likely to affect behavior. However, because high-NFC individuals are adept at identifying and correcting for bias, with blatant primes the activated construct should be less likely to exert its default influence. Furthermore, with blatant primes, low-NFC individuals may achieve sufficient activation for primes to affect judgment. Across three studies, it is shown that as NFC increases, the magnitude of priming effects increases with a subtle prime but decreases with a blatant prime.

Moderation of the Expectancy-Alcohol Use Relation by Private Self-Consciousness: Data from a Longitudinal Study

This study investigated whether the relation between alcohol outcome expectancies and alcohol use may be moderated by individual differences in private self-consciousness (PSC). Quantity/frequency of alcohol use, expectancies, and PSC in a sample of young adults were assessed annually over 4 years. Regression equations were used to predict alcohol use from expectancies, PSC, and their interaction while controlling for sex and family history of alcoholism. High PSC was associated with a stronger association between expectancies and alcohol use than was low PSC, although only in participants of legal drinking age. Also, PSC was negatively associated with alcohol use for underage participants when expectancies were statistically controlled, consistent with previous work linking PSC to adherence to legal proscriptions. Findings are discussed in relation to a model of expectancy accessibility.

Personality Moderators of the Experimenter Expectancy Effect: A Reexamination of Five Hypotheses

Researchers examining personality moderators of experimenter expectancy effects have focused on five hypotheses. Experimenters with stronger interpersonal control orientations, more positively evaluated interpersonal interaction styles, and greater ability to encode nonverbal messages are believed to be more likely to produce expectancy bias. Subjects with greater need for social approval and greater nonverbal decoding ability are believed to be more susceptible to bias. In this study each experimenter administered a photo-rating task under positive or negative expectancies to four subjects, each of whom also interacted with three other experimenters. All five personality moderator hypotheses were tested. Support was found only for the experimenter control orientation and subject need for social approval hypotheses. There was also evidence for a boomerang effect—subjects low in need for social approval gave ratings opposite to the experimenters outcome expectancy. Finally, effects appeared stronger when positive expectancies were communicated than when expectancies were negative.