Alejandro Ruelas-Gossi

Strategy Seizing the Day

Many companies seizing major opportunities in emerging markets are blazing a management path also shared by companies such as Apple, RyanAir and Nestl. Strategic orchestration allows firms to get to market faster, adapt to changing circumstances and lower their invested capital, thereby allowing them to pursue less profitable opportunities such as serving emerging market consumers. Donald L Sull and Alejandro Ruelas-Gossi tell how.