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Frontiers in Psychology | 2017

Fertilizing a patient engagement ecosystem to innovate healthcare: Toward the first Italian Consensus conference on patient engagement

Guendalina Graffigna; Serena Barello; Giuseppe Riva; Mariarosaria Savarese; Julia Menichetti; Gianluca Castelnuovo; Massimo Corbo; Alessandra Tzannis; Antonio Aglione; Donato Bettega; Anna Marta Maria Bertoni; Sarah Francesca Maria Bigi; Daniela Bruttomesso; Claudia Carzaniga; Laura Del Campo; Silvia Donato; Silvia Gilardi; Chiara Guglielmetti; Michele Gulizia; Mara Lastretti; Valeria Mastrilli; Antonino Mazzone; Giovanni Muttillo; Silvia Ostuzzi; Gianluca Perseghin; Natalia Piana; Giuliana Pitacco; Gianluca Polvani; Massimo Pozzi; Livio Provenzi

Currently we observe a gap between theory and practices of patient engagement. If both scholars and health practitioners do agree on the urgency to realize patient engagement, no shared guidelines exist so far to orient clinical practice. Despite a supportive policy context, progress to achieve greater patient engagement is patchy and slow and often concentrated at the level of policy regulation without dialoguing with practitioners from the clinical field as well as patients and families. Though individual clinicians, care teams and health organizations may be interested and deeply committed to engage patients and family members in the medical course, they may lack clarity about how to achieve this goal. This contributes to a wide “system” inertia—really difficult to be overcome—and put at risk any form of innovation in this filed. As a result, patient engagement risk today to be a buzz words, rather than a real guidance for practice. To make the field clearer, we promoted an Italian Consensus Conference on Patient Engagement (ICCPE) in order to set the ground for drafting recommendations for the provision of effective patient engagement interventions. The ICCPE will conclude in June 2017. This document reports on the preliminary phases of this process. In the paper, we advise the importance of “fertilizing a patient engagement ecosystem”: an oversimplifying approach to patient engagement promotion appears the result of a common illusion. Patient “disengagement” is a symptom that needs a more holistic and complex approach to solve its underlined causes. Preliminary principles to promote a patient engagement ecosystem are provided in the paper.


MERCATI & COMPETITIVITÀ | 2016

The service innovation in healthcare network

Chiara Luisa Cantu; Alessandra Tzannis

Ageing population and chronic diseases are main issues for the Italian Healthcare System, requiring the development of service innovations. What are the drivers to develop service innovation in healthcare? In which way service innovation, particularly teleservices, can create value in health context? What are the key actors involved in the generation of value related to healthcare service innovation? This paper discusses the case of SPIDER@Lecco which aim is to create a rehabilitation ecosystem to offer new telemedicine services. This project turns out to be interesting for its open innovation perspective. The development of innovative healthcare services requires to overcome the technology push approach adopting a collaborative approach. The collaboration among heterogeneous actors characterized by different competences outlines the Healthcare Network.


Industrial Marketing Management | 2013

Chronic disease management in the Lombardy region: An evolutionary service network perspective☆☆

Alessandra Tzannis


VI International Congress Italia-Francia Marketing Trends | 2007

Internazionalizzazione della piccola media impresa e dinamiche culturali. Un'analisi empirica

Loretta Battaglia; Alessandra Tzannis


XXII Edizione IMP Conference | 2006

the role of networks in the internationalisation of a SME: the case of an Italian Company

Loretta Battaglia; Daniela Corsaro; Alessandra Tzannis


VII Congresso Internazionale Marketing Trends | 2008

Piccole e medie imprese italiane oltre confine: un indagine empirica

Elena Cedrola; Loretta Battaglia; Alessandra Tzannis


26th IMP Group Conference "Business networks, globality, regionality, locality" | 2010

Italian small and medium enterprises in China. Relationships and cultural distances throughout the supply chain

Elena Cedrola; Loretta Battaglia; Chiara Luisa Cantu; Laura Gavinelli; Alessandra Tzannis


XIII Convegno Annuale della Società Italiana Marketing | 2016

Dal business dream al busienss plan: la nascita di una start up nella prospettiva relazionale

Chiara Luisa Cantu; Giorgia Sepe; Alessandra Tzannis


32nd- IMP Conference | 2016

A new relational business model for start-ups. evidences from Italian context

Chiara Luisa Cantu; Giorgia Sepe; Alessandra Tzannis


19th World Marketing Congress | 2016

Telemedicine innovation service: the new role of patient

Alessandra Tzannis; Chiara Luisa Cantu

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Anna Marta Maria Bertoni

Catholic University of the Sacred Heart

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Daniela Corsaro

Catholic University of the Sacred Heart

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Gianluca Castelnuovo

Catholic University of the Sacred Heart

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