Alessandra Tzannis
Catholic University of the Sacred Heart
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Frontiers in Psychology | 2017
Guendalina Graffigna; Serena Barello; Giuseppe Riva; Mariarosaria Savarese; Julia Menichetti; Gianluca Castelnuovo; Massimo Corbo; Alessandra Tzannis; Antonio Aglione; Donato Bettega; Anna Marta Maria Bertoni; Sarah Francesca Maria Bigi; Daniela Bruttomesso; Claudia Carzaniga; Laura Del Campo; Silvia Donato; Silvia Gilardi; Chiara Guglielmetti; Michele Gulizia; Mara Lastretti; Valeria Mastrilli; Antonino Mazzone; Giovanni Muttillo; Silvia Ostuzzi; Gianluca Perseghin; Natalia Piana; Giuliana Pitacco; Gianluca Polvani; Massimo Pozzi; Livio Provenzi
Currently we observe a gap between theory and practices of patient engagement. If both scholars and health practitioners do agree on the urgency to realize patient engagement, no shared guidelines exist so far to orient clinical practice. Despite a supportive policy context, progress to achieve greater patient engagement is patchy and slow and often concentrated at the level of policy regulation without dialoguing with practitioners from the clinical field as well as patients and families. Though individual clinicians, care teams and health organizations may be interested and deeply committed to engage patients and family members in the medical course, they may lack clarity about how to achieve this goal. This contributes to a wide “system” inertia—really difficult to be overcome—and put at risk any form of innovation in this filed. As a result, patient engagement risk today to be a buzz words, rather than a real guidance for practice. To make the field clearer, we promoted an Italian Consensus Conference on Patient Engagement (ICCPE) in order to set the ground for drafting recommendations for the provision of effective patient engagement interventions. The ICCPE will conclude in June 2017. This document reports on the preliminary phases of this process. In the paper, we advise the importance of “fertilizing a patient engagement ecosystem”: an oversimplifying approach to patient engagement promotion appears the result of a common illusion. Patient “disengagement” is a symptom that needs a more holistic and complex approach to solve its underlined causes. Preliminary principles to promote a patient engagement ecosystem are provided in the paper.
MERCATI & COMPETITIVITÀ | 2016
Chiara Luisa Cantu; Alessandra Tzannis
Ageing population and chronic diseases are main issues for the Italian Healthcare System, requiring the development of service innovations. What are the drivers to develop service innovation in healthcare? In which way service innovation, particularly teleservices, can create value in health context? What are the key actors involved in the generation of value related to healthcare service innovation? This paper discusses the case of SPIDER@Lecco which aim is to create a rehabilitation ecosystem to offer new telemedicine services. This project turns out to be interesting for its open innovation perspective. The development of innovative healthcare services requires to overcome the technology push approach adopting a collaborative approach. The collaboration among heterogeneous actors characterized by different competences outlines the Healthcare Network.
Industrial Marketing Management | 2013
Alessandra Tzannis
VI International Congress Italia-Francia Marketing Trends | 2007
Loretta Battaglia; Alessandra Tzannis
XXII Edizione IMP Conference | 2006
Loretta Battaglia; Daniela Corsaro; Alessandra Tzannis
VII Congresso Internazionale Marketing Trends | 2008
Elena Cedrola; Loretta Battaglia; Alessandra Tzannis
26th IMP Group Conference "Business networks, globality, regionality, locality" | 2010
Elena Cedrola; Loretta Battaglia; Chiara Luisa Cantu; Laura Gavinelli; Alessandra Tzannis
XIII Convegno Annuale della Società Italiana Marketing | 2016
Chiara Luisa Cantu; Giorgia Sepe; Alessandra Tzannis
32nd- IMP Conference | 2016
Chiara Luisa Cantu; Giorgia Sepe; Alessandra Tzannis
19th World Marketing Congress | 2016
Alessandra Tzannis; Chiara Luisa Cantu