Ali Sanayei

Security of Internet Banking Services and its Linkage with Users' Trust: A Case Study of Parsian Bank of Iran and CIMB Bank of Malaysia

Nowadays technology is growing fast and always adds new dimensions to our daily lives. In this way, Internet banking systems allow users to manage financial affairs such as checking account balances and transferring money between accounts as fast and easy as it can be. This study is done in Iran and Malaysia, the basic structure in Malaysia causes more concern, as well as use of this new way of banking. Also the differences between traditional and internet banking are more obvious in Malaysia. Therefore, we separately investigated the users of Parsian Bank of Iran- Isfahan Province and CIMB Bank of Malaysia-Kuala Lumpur. For the purpose of validating or disproving the research hypotheses, SPSS software and one sample t-test, two sample t-test, one way ANOVA and correlation analysis was used. Due to the nature of internet banking that occurs in the web network, not face to face, expected security is very important. Therefore, the linkage between security and trust is being investigated and the results show a positive correlation between these two variables. Statistical results show that, age and the level of education affected the attitude toward internet banking. But there is no statistical significant difference of the attitude between genders.

Mobile Customer Relationship Management and Mobile Security

The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics because of Among the variety of mobile services, considerable attention has been devoted to mobile marketing and in particular to mobile customer relationship management services. Second, the authors discusses the security risks in mobile computing in different level(user, mobile device, wireless network,...) and finally we focus on enterprise mobile security and it’s subgroups with a series of suggestion and solution for improve mobile computing security.

Structural equation modelling of customer attitudes towards social network advertising: a case of Iranian social networking site

At present, social networking sites have provided an appropriate context for advertisement. Previous studies have investigated the attitudes toward advertisement in the traditional media and on the internet; however, there has been little examination of attitudes towards social network advertising. The very aim of the present study is to investigate the influential factors affecting the attitudes towards social network advertising. To achieve this aim, a structural model was formulated to analyse and test the factors present among users of an Iranian social networking site. The results revealed that factors such as entertainment, product information, social image, good for the economy, credibility, interactivity, materialism, and value corruption affect the attitudes towards social network advertising while the factor of irritation is not influential.

The impact of introversion/extroversion on online shopping intention (Case study: Computer and cell phone accessories)

In todays world, science and technology are constantly making progress. Most tasks are now computerized and are carried out using modern technologies. Recently, online stores have soared in popularity, with new ones appearing every day. Such stores provide numerous advantages for merchants and offer better service compared to their physical counterparts. However, quality of service is not the only reason some individuals tend to choose one over the other; this decision may be influenced by a number of other factors. This paper examines the impact of personality, more specifically introversion/extraversion, on online shopping tendencies. The population of the study includes graduate students at the University of Isfahan. A random sample of 92 individuals was drawn. The results indicate that perceived value of online stores has an eighty percent impact on the intention of introverted and extroverted individuals to engage in online shopping. Therefore, in order to encourage individuals to make more online purchases and increase profitability, online store owners need to promote perceived value.

The impact of E-business on structural factors and its role in middle management positions in the organization

E-business as one of the ICT infrastructure has experienced a high growth in last three decade, such that the approach and planning of the organization to enter the global market and attract the new customer has been affected in this regard. However the application of E-business in commercial activities requires attention to a range of internal and external factors affecting it. Due to these factors and planning businesses for optimal use of e-business technologies these appliances not only will ensure the success of the operation but also it can provide the business growth. One of the items that may be affected by the implementation of e-business is the structure of the organization. Following the changes in the organizational structure, many other fields will be changed in the organization. One of the most important fields is the role and responsibilities of mangers. In this paper the impact of implication of E-business in three factors of organization structures including controlling, standardization of integration and centralization of the role of middle manager position will be reviewed.

Factors influencing brand equity in the age of electronic services (Case of: Educational services of Safir Institute)

Brand equity is considered as a fundamental concept of digital world business setting so that influences marketing strategies considerably. In addition, service sectors share in Gross Domestic Production (GDP) of developed countries shows significant dependency of economy of these countries on service sector of business. This study investigates factors influence brand equity according to Aakers model. A considerable portion of Iranian population includes juvenile ages and they are to obtain more effective training and education services in order to gain better social position in the future. So, educational institutions care about brand equity of their services. Data are gathered using questionnaires through random sampling in this study and the analysis of them is performed by regression analysis (RA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) with computer softwares of SPSS, LISREL, and PLS.

The Effect of Non-technical Factors in B2C E-Commerce

As e-commerce grows across industries worldwide , business are building web sites for presence as well as for online business. It is more than transferring current business operations to a new medium. This situation requires explaining main models, changing infrastructures, and notice to customer needs as their vital rights. Whilst increasing numbers of firms have launched themselves on the Internet, they are trying to consideration of the strategic implications of developing, implementing or running a Web site. Global competition, laws, and customer preferences are among the issues being affected by e-commerce. In this study many factors that effect on e-commerce are considered these factors have no technical issue in nature. Companies related factors, customers’ knowledge, customers’ trust and customers’ behavior are the main effective factors in development of B2C e-commerce. In this research we surveyed the mentioned aspects by offering questionnaire to experts of e-commerce for companies. The results show there is a meaningful relationship between perception, knowledge, trust and attitude of customers and the company’s capabilities in the other side with B2C e-commerce development.

Analyzing the Extent of Notice to Customer Attitude in the Organizational Structure of Vendors and Its Effect on e-Buyer’s Trust

Today firms deal to customers with variety attitudes and no limited demands. These attitudes are so multiplicity and changeable in nature. Some of them define from face to face deal and organizations try to evaluation in a good manner, but many attitudes of customers are not measurable by traditional ways. Therefore the companies design their structure according to customers’ wants. This designing includes change on organization, mangers thought, personnel skills and e.g. Customer’s wants depend on its attitude. Besides attitude of customers has several functions. In this research we survey the extent of vendors notice to the customers attitude in their organizational structure based on the functional theory of attitude. In the next step we will show the effect of that vendor’s consideration on trust in e-purchasing. To this reason a questionnaire offered to 210 employees of automobile companies. Population was selected from the central office of four large car factories and the research method was descriptive. Results show the companies have noticeable plans for regarding customer’s attitude. Further findings demonstrate the significant relationship between use of a well-designed websites by vendors and improve of one and more customer attitude functions and that has affect on their trust in e-buying.

E-Commerce and Security Governance in Developing Countries

Security is very often mentioned as one of the preconditions for the faster growth of e-commerce. Without a secure and reliable internet, customer will continue to be reluctant to provide confidential information online, such as credit card number. Moreover, organizations of all types and sizes around the world rely heavily on technologies of electronic commerce (e-commerce) for conducting their day-to-day business transaction. Providing organizations with a secure e-commerce environment is a major issue and challenging one especially in Middle Eastern countries. Without secure e-commerce, it is almost impossible to take advantage of the opportunities offered by e-commerce technologies. E-commerce can create opportunities for small entrepreneurs in Middle Eastern countries. This requires removing infrastructure blockages in telecommunications and logistics alongside the governance of e-commerce with policies on consumer protection, security of transactions, privacy of records and intellectual property. In this paper, we will explore the legal implications of e-commerce security governance by establishing who is responsible for ensuring compliance with this discipline, demonstrating the value to be derived from information security governance, the methodology of applying information security governance, and liability for non-compliance with this discipline. Our main focus will be on analyzing the importance and implication of e-commerce security governance in developing countries.