Allan Jepson

Applying the motivation-opportunity-ability (MOA) model to reveal factors that influence inclusive engagement within local community festivals : The case of UtcaZene 2012

Purpose – The purpose of this paper is to debate on community engagement and participation in local community festivals and events by empirically analysing the factors which either inhibit or facilitate engagement. The application of the motivation-opportunity-ability (MOA) model to the analysis of community festivals is an important contribution. Design/methodology/approach – Recognising the complexity associated with community participation in festivals produced a set of four research questions which are addressed via a mixed methodology research design. The model was then tested using four key data collection methods including the interviews and the questionnaires analysed within this paper. Findings – The MOA model can be seen as an appropriate framework with which to analyse community engagement in a local community festival setting, in the case of “The Utcazene-Fesztival”, a Street Music Festival in Veszprem, Hungary. Community participation is often interpreted quite simply as a way of involving lo...

Investigating the Application of the Motivation–Opportunity–Ability Model to Reveal Factors Which Facilitate or Inhibit Inclusive Engagement Within Local Community Festivals

Abstract Currently there is limited understanding, agreement, and research within the phenomena of community engagement and participation in local community festivals and events. This article aims to contribute to this growing, but limited, debate by justifying the adaption and integration of the Motivation–Opportunity–Ability (MOA) model, and proposing a combination of primary data collection and analysis methods, to reveal and understand the factors that either inhibit or facilitate local community engagement in festivals and events. The rationale of this conceptual article is to determine how sustainability can be defined and achieved within local community festivals and events, by developing sustainable and inclusive community networks where the local population is actively engaged within the creation of events. The article begins by exploring the literature surrounding communities, community festivals and events, and community engagement. The article then moves on to discuss the MOA model and its adaption and application to event studies. It builds on concepts discussed by Jepson, Clarke, and Ragsdell [(2012, June 13–15). Investigating the use of the Motivation–Opportunity–Ability (MOA) Model to reveal the factors which facilitate or inhibit inclusive engagement within local community festivals. Global events congress: Conference proceedings, Stavanger, Norway] that support the creation of inclusive community festivals and events through inclusive participation within the planning and decision-making process. The article then moves on to explore the methodological concerns triggered by this model, such as the need to be adaptable and flexible across a multifaceted community event with regard to collecting primary data whilst maintaining integrity and validity during analysis. Finally, the article comments on the overall suitability of the MOA model to capture primary data and draw conclusions about best practice for community engagement in local festivals and events.

Knowledge sharing: insights from Campaign for Real Ale (CAMRA) Festival volunteers

Purpose – The purpose of this paper is to report the findings of a British Academy funded project that investigated the knowledge sharing activities of volunteers within three Campaign for Real Ale (CAMRA) festivals. Design/methodology/approach – Three case study festivals were selected based on factors such as longevity and size. Rich qualitative data were collected using semi-structured interviews with volunteers in key festival roles and focus groups with a range of other volunteers. Findings – A range of inhibitors and enablers to sharing festival knowledge were identified, some of which have not yet featured in the knowledge management (KM) literature. Rieges categorisation of individual, organisational and technological barriers to knowledge sharing was used to frame discussion of the findings. Research limitations/implications – Volunteer-led festivals are a novel context for knowledge sharing research yet the principles of volunteer working and the project-based approach to most festivals means t...

Integrating “self-efficacy” theory to the Motivation-Opportunity-Ability (MOA) model to reveal factors that influence inclusive engagement within local community festivals

Purpose – This study lies within “classical discourse” (Getz, 2010) within festival studies as its context is firmly situated within cultural anthropology and sociology. Unlike previous studies this research is unique in that it integrates social cognitive theory (SCT) which is usually found in psychology discourses. The purpose of this paper is to propose how the Motivation-Opportunity-Ability (MOA) model would benefit from integrating self and group efficacy theory. It achieves this by building on previous analysis of primary data collected in the field at the Utcazene, Street Music Festival, Veszprem, Hungary, (Jepson et al., 2013) using an adapted MOA model. Design/methodology/approach – This paper analyses previous studies which have tested the MOA model through primary data collection. Following this analysis best practice is and similarities are identified through discussion; then a case is then made to adapt the model to integrate and test Banduras (1986) concept of self-efficacy based on the ben...

An Introduction to Planning and Managing Communities, Festivals and Events

Festivals and events are the lifeblood of society, they are inseparable and crucial to enhance and maintain community well-being or quality of life (QOL). Our edited book brings together planned festivals and events from ten different countries around the world and in doing so, analyses the importance of communities, cultures, and appropriate and inclusive planning and engagement to reveal a multitude of positive and negative impacts that events have within our internationalised communities. Our book is structured into two key sections, the first (Chapters 1–8) explores management philosophies, ideas and principles in the context of festivals, events and communities; and the second (Chapters 9–15) analyses festival and event planning and the resulting impact upon festivals, events and communities in which they take place.

Applying the Motivation, Opportunity, Ability (MOA) model, and Self-Efficacy (S-E) to better understand student engagement on Undergraduate Event Management Programs

Considering the motivation, opportunity, ability (MOA) model and the self-efficacy (S-E) component of the social cognitive theory (SCT), this article aims to examine through a series of four research questions whether such models can help to determine how students engage with their program of study. Furthermore, the article will determine factors that influence student engagement in event management (EM) degree programs and seek to understand how EM students engage with their reading and interact within classroom-based environments. In doing so, the article will contribute to the existing debates on inclusive teaching and learning in higher education (HE), and provide a link towards creating more professional and employable graduates. Self-efficacy refers to beliefs in ones capabilities to learn or perform at designated levels. Much research has demonstrated that self-efficacy influences academic motivation, learning, and achievement; particularly within science, technology, English, and mathematics (STEM) subjects. With this in mind, this research aims to investigate the frame conditions mentioned that surround both self and group efficacy and seeks to reveal whether the above models can be used to better understand the engagement and subsequent performance of undergraduate EM students. This analysis will enable academics to better understand the role of MOA and S-E, how these develop over a program of study, and thereby provide a boost to student self-efficacy. By doing so, the best possible educational experience and results in higher education can be achieved.

Concluding Thoughts on Managing and Developing Communities, Festivals and Events

This book has included diverse, critical and interesting accounts of communities, festivals and events from ten different countries. It has drawn upon and further developed key areas of research phenomena within the fields of critical event, and tourism studies. This book builds upon our previous work, which demonstrated the value of the mutual benefit of bringing communities and culture together and the importance of adopting an international perspective to analyse community festivals and events (Jepson & Clarke, 2015). The chapters featured here offer a cross section of the complex lives of individuals, groups and communities all functioning in society to enhance and create community festivals and events, and, as the accounts demonstrate, they are all driven by very different forces. We have been very impressed, as we are sure you have too, with the depth and level of original, empirical research and analysis within each book chapter. The researchers featured here are passionate about their areas of research, which is clearly evident through their writing and in their attempts to deepen our shared understanding of their events and their communities.

Creating Critical Festival Discourse Through Flexible Mixed Methodological Research Design

Our chapter takes readers on a journey through previous published doctoral research which investigates community cultural festivals. Socio-cultural phenomena such as festivals are multifaceted and embrace all walks of life, culture, and ethnic backgrounds. So much so that festivals cannot be separated from a culture or from a community, as they shape, represent, and recreate their histories. It could further be argued that social reality is multiple, divergent, and interrelated, and as a direct result reality becomes the meaning attributed to experience and is not the same for everyone (Cohen & Manion, In D. Remenyi, B. Williams, A. Money, & E. Swartz (Eds.), Doing research in business and management: An introduction to process and method. London: Sage, 1987; Remenyi et al., Doing research in business and management: An introduction to process and method. London: Sage, 1998).