Alper Özer

Determinants of market orientation in accounting firms

Purpose – Though market orientation has been studied extensively, in the context of goods and services, little is known of its practical application in professional services specifically. This study, therefore, aims to develop and validate a market orientation scale relevant to accountancy firms.Design/methodology/approach – A conceptual framework was built from first principles and the literature, and a research questionnaire adapted from the widely used standard pattern. Data collected from 1,042 usable questionnaires completed by managers of accounting firms in Turkey were subjected to confirmatory factor analysis was employed, to test the model and analyze approaches and applications in practice.Findings – Results suggest that Turkish accounting firms believe customer orientation to be the most significant construct within market orientation. The market environment is also considered important, but there is no strong support for competitor orientation, conventionally the third plank of market orientat...

“Bats Are Blind?” Cognitive Biases In Risk Perception Of Entrepreneurs

In general, it could be said that bats are blind but they have high quality senses of smelling and hearing to survive. Similarly, entrepreneurs can look at the business world with different eyes to survive. This affects their cognitive biases in risk perception. The aim of this study was to analyze how entrepreneurs’ cognitive biases affect their opportunity exploitation and risk perception. In this study, we evaluated self-efficacy, locus of control, overconfidence and optimism as dimensions of cognition. Independently of our purpose, results also show entrepreneurs have social capital, such as experience and prior knowledge, which forms their cognitive biases and leads them to perceive less risk when evaluating a new venture idea.

KAYNAK TEMELLİ YAKLAŞIMDA PAZARLAMA KABİLİYETİNİN BOYUTLARI

Pazarlama kabiliyeti, isletmelerin surdurulebilir rekabet avantaji saglayabilmek uzere sahip olduklari belirli ozellikleri ifade etmektedir. Urunlerin hizli bir sekilde taklit edilebilmesi, yenilikci bile olsa isletmelerin rekabet avantajini koruyamamasina neden olmaktadir. Isletmelerin sahip olduklari kabiliyetler de burada one cikmaktadir. Kabiliyetlerin rekabet avantaji yaratmasi rakip firmalarin ayni rekabet araclarina sahip olmamalarindan kaynaklanmaktadir. Bu acidan isletmelerin kabiliyetlerle ilgili olarak surdurulebilir rekabet avantajinin nasil saglanacagi uzerinde durmalari gerekmektedir. Bu kabiliyetler calismada stratejik isbirligi kabiliyeti, distan ice pazarlama kabiliyeti, icten disa pazarlama kabiliyeti ve karma kabiliyetler olarak incelenmis ve bu boyutlari temel alan bir olcek Turkiye ozelinde test edilmistir.