Amanda B. Diekman

Stereotypes as Dynamic Constructs: Women and Men of the Past, Present, and Future

Dynamic stereotypes characterize social groups that are thought to have changed from the attributes they manifested in the past and even to continue to change in the future. According to social role theory’s assumption that the role behavior of group members shapes their stereotype, groups should have dynamic stereotypes to the extent that their typical social roles are perceived to change over time. Applied to men and women, this theory makes two predictions about perceived change: (a) perceivers should think that sex differences are eroding because of increasing similarity of the roles of men and women and (b) the female stereotype should be particularly dynamic because of greater change in the roles of women than of men. This theory was tested and confirmed in five experiments that examined perceptions of the roles and the personality, cognitive, and physical attributes of men and women of the past, present, and future.

Seeking Congruity Between Goals and Roles A New Look at Why Women Opt Out of Science, Technology, Engineering, and Mathematics Careers

Although women have nearly attained equality with men in several formerly male-dominated fields, they remain underrepresented in the fields of science, technology, engineering, and mathematics (STEM). We argue that one important reason for this discrepancy is that STEM careers are perceived as less likely than careers in other fields to fulfill communal goals (e.g., working with or helping other people). Such perceptions might disproportionately affect women’s career decisions, because women tend to endorse communal goals more than men. As predicted, we found that STEM careers, relative to other careers, were perceived to impede communal goals. Moreover, communal-goal endorsement negatively predicted interest in STEM careers, even when controlling for past experience and self-efficacy in science and mathematics. Understanding how communal goals influence people’s interest in STEM fields thus provides a new perspective on the issue of women’s representation in STEM careers.

Gender gaps in sociopolitical attitudes: A social psychological analysis

This research examined the proposition that differential role occupancy by women and men fosters gender gaps in sociopolitical attitudes. Analyses of the General Social Survey (J. A. Davis & T. W. Smith, 1998) and a community sample showed that women, more than men, endorsed policies that are socially compassionate, traditionally moral, and supportive of equal rights for women and for gays and lesbians. To clarify the sources of these gaps, the research examined (a) similarities between gender gaps and gaps associated with other respondent attributes such as race and parenthood, (b) interactions between respondent sex and other attributes, (c) the temporal patterning of gender gaps, and (d) the mediation of attitudinal gender gaps by 3 ideological variables--commitment to equality, group-based dominance, and conservatism versus liberalism.

Malleability in communal goals and beliefs influences attraction to stem careers: evidence for a goal congruity perspective.

The goal congruity perspective posits that 2 distinct social cognitions predict attraction to science, technology, engineering, or mathematics (STEM) fields. First, individuals may particularly value communal goals (e.g., working with or helping others), due to either chronic individual differences or the salience of these goals in particular contexts. Second, individuals hold beliefs about the activities that facilitate or impede these goals, or goal affordance stereotypes. Womens tendency to endorse communal goals more highly than do men, along with consensual stereotypes that STEM careers impede communal goals, intersect to produce disinterest in STEM careers. We provide evidence for the foundational predictions that gender differences emerge primarily on communal rather than agentic goals (Studies 1a and 3) and that goal affordance stereotypes reflect beliefs that STEM careers are relatively dissociated from communal goals (Studies 1b and 1c). Most critically, we provide causal evidence that activated communal goals decrease interest in STEM fields (Study 2) and that the potential for a STEM career to afford communal goals elicits greater positivity (Study 3). These studies thus provide a novel demonstration that understanding communal goals and goal affordance stereotypes can lend insight into attitudes toward STEM pursuits.

Dynamic Stereotypes about Women and Men in Latin America and the United States

To test the hypothesis that a group undergoing social change is believed to adopt traits associated with its new roles, this study examined perceptions of women and men of the past, present, and future in Brazil, Chile, and the United States. These dynamic stereotypes, which are present-day beliefs about a group as changing its characteristics, followed the specific profile of role change in each nation. The perception of men as increasing in masculine characteristics, which was found only in Chile and Brazil, cohered with changes in their roles following industrialization and democratization. The perception of women as increasing in masculine characteristics, which was found in all three nations, cohered with their increasing participation in public roles.

ON MOTIVATED ROLE SELECTION: GENDER BELIEFS, DISTANT GOALS, AND CAREER INTEREST

Despite widespread changes in occupational opportunities, men and women continue to show divergent preferences for careers. This research invoked a motivational framework to explain sex-differentiated career interest. From a role congruity perspective (Diekman & Eagly, 2008), the internalization of gender roles leads people to endorse gender-stereotypic goals, which then lead to interest in occupations that afford the pursuit of those goals. Three studies provided evidence for the hypotheses. Study 1 found that male-and female-stereotypic careers were perceived to afford different goals. Studies 2 and 3 found that men and women endorsed different goals and that this gender-normative goal endorsement predicted gender-stereotypic career interest. In addition, structural equation modeling (Study 3) indicated that internalization of gender roles fully accounted for sex-differentiated goal endorsement. These findings thus extend the social role theory framework to consider processes related to self-selection into specific social roles.

Dynamic Stereotypes of Power: Perceived Change and Stability in Gender Hierarchies

Despite widespread change in gender roles, women continue to have less power than men. From the perspective of social role theory, this gender difference in power should be perceived as eroding as women gain access to male-dominated roles typically associated with power. Study 1s open-ended reports nearly unanimously projected an increase in womens power over the next 50 years, whereas responses were equally split between projecting stability or a decrease in mens power. Study 2s quantitative findings illustrated that participants perceived women as gaining in political, economic, occupational, individual, and relational power from the past into the future. In contrast, men were perceived as decreasing in relational power but maintaining levels of other forms of power over time. Despite the projections of increases in womens power, women were not projected to reach parity with men by 2050. We examine the implications of these beliefs for future social change.

A Social Role Theory Perspective on Gender Gaps in Political Attitudes

Men and women tend to espouse different political attitudes, as widely noted by both journalists and social scientists. A deeper understanding of why and when gender gaps exist is necessary because at least some gender differences in the political realm are both pervasive and impactful. In this article, we apply a social role theory framework to understanding gender gaps in political attitudes. The core principles are that mens and womens political attitudes diverge because of diffuse gender roles (e.g., broad expectations based on sex) as well as differential specific roles (e.g., family and occupational roles). We delineate several mechanisms by which diffuse and specific roles would produce differences and similarities in political attitudes. In particular, our analysis examines (a) the influence of gender-stereotypic expectations, (b) internalized traits and goals, and (c) variations in status and resources. A range of evidence shows that the general shape of gender differences in political attitudes aligns with the social roles of men and women, particularly with regard to elements that associate agency and higher status with men and communion and lower status with women. Additionally, we consider intersections among diffuse gender roles and specific roles, following the general principle that gender gaps in political attitudes emerge especially when both diffuse gender roles and specific roles emphasize agency for men and communion for women. The consideration of a social role perspective offers opportunities not only to integrate existing data about gender gaps in political attitudes but also to highlight directions for new research.

The Effect of Context on the Silver Ceiling: A Role Congruity Perspective on Prejudiced Responses

Three studies examined role incongruity as a source of age bias in hiring decisions. Building on previous research demonstrating contextual variation in prejudice, the authors predicted that prejudiced responses emerge particularly in contexts where group stereotypes misalign with the requirements of social roles. Findings indicate that (a) older workers are particularly penalized in occupational contexts that are quickly changing, (b) older workers are perceived as less adaptable than younger workers, and (c) the tendency to prefer younger than older workers more for a dynamic than a stable company is mediated by perceptions of adaptability. Finally, adaptability perceptions better predicted hiring bias than did global evaluations of older people and levels of contact with older people. These experiments provide initial evidence that perceived fit to roles is a determinant of contextual variation in prejudiced responses.

Cross-Cultural Similarities and Differences in Dynamic Stereotypes: A Comparison Between Germany and the United States

This study examined cross-cultural similarities and differences in beliefs about men and women of the past, present, and future. These dynamic stereotypes, or beliefs that a groups present characteristics differ from its past or future characteristics, correspond to the actual role change experienced by the group (Diekman & Eagly, 2000). Participants in Germany and the United States perceived that women were increasing in their masculine characteristics from the past to the future, whereas they perceived comparatively more stability in mens characteristics. The largest cross-cultural difference stemmed from beliefs about 1950s women, who were perceived as possessing greater positive masculine personality, negative feminine personality, and less feminine physical traits in Germany than in the United States. This greater nontraditionalism of postwar German women reflects their assumption of stereotypically male-dominated roles immediately after World War II. Consistent with social role theory, perceived role nontraditionalism mediated the relationship between time period and levels of gender-stereotypic characteristics.