Amandeep Dhir

Why do we tag photographs on Facebook? Proposing a new gratifications scale

Using a multi-stage investigation, this study developed and validated a 35-item instrument for measuring gratifications of photo-tagging on Facebook. The questions were developed based on open-ended responses of 141 people who use photo-tags on Facebook. From their answers, 58 items were extracted and then tested on 780 people. This resulted in a 35-item scale that was re-examined with 313 adolescents and 186 adult photo-taggers. The 35-item instrument offers nine gratifications: likes and comments, social influence, peer pressure, gains popularity, entertainment, feels good, social sharing, affection, and convenience. The factorial structure and instrument validity and reliability were high and fairly stable over time. The findings are discussed in relation to the uses and gratifications theory, and the practical implications of this new instrument are explored.

Age and gender differences in photo tagging gratifications

The immense popularity of Facebook use among people from varying demographic groups has attracted the attention of communication scholars. While much is known about the age and gender differences in Facebook usage patterns and the general gratifications underlying its use, minimal attention has been paid to examining the age and gender differences among adolescents and young adults. Using multiple cross-sectional studies with Indian adolescent and young-adult photo-taggers, this study investigated (a) the age and gender differences in the photo-tagging gratifications of adolescents (12-18 years), (b) how photo-tagging gratifications among adolescents change over historical time, (c) the effect of different interactions among age, gender and the effect of time on the sought photo-tagging gratifications of adolescents, and (d) the age and gender differences between adolescent and young-adult photo-taggers. Theoretical and practical implications for new media research and practice are presented. Male adolescents seek higher like and comment and gain popularity gratifications.Age differences in the gratifications sought by adolescents were missing.The intensity of different gratifications sought by adolescents reduced over time.Gender differences between adolescents and young adults were missing.Significant age differences between adolescents and young adults were noticed.

Psychometric Validation of the Chinese Compulsive Internet Use Scale (CIUS) with Taiwanese High School Adolescents.

The recent development of internet infrastructure has fuelled a popular concern that young Asian internet users are experiencing Internet addiction due to excessive Internet use. In order to understand the phenomenon, psychometric validation of a 14-item Compulsive Internet Use Scale (CIUS), with 417 Chinese adolescents has been performed. Compared to other instruments for use with Chinese populations, e.g. the 20-item Internet Addiction Test (IAT) and the 26-item Chen Internet Addiction Scale, the CIUS is relatively concise, and easy to use for measuring and diagnosing Internet addiction. The present psychometric validation has found good factorial stability with a one-factor solution for the CIUS. The internal consistency and model fit indices were very good, and even better than any previous CIUS validations. The Chinese CIUS is a valid and reliable self-reporting instrument for examining compulsive Internet use among Chinese adolescents. Other findings included: male adolescents tend to experience more compulsive Internet use than their female counterparts, and CIUS scores were positively correlated with the daily Internet use time and negatively correlated with the academic performance of the participants. No significant relationships between the CIUS, ICT accessibility, family economic condition, parental occupation or religion were found.

Why Do Young People Avoid Photo Tagging? A New Service Avoidance Scale

Despite the growing attention to the study of various issues concerning online self-presentation, little research has investigated the different reasons underlying the avoidance of online identity and presentation building features. Using a multistage investigation, this study has developed and validated a 25-item instrument for investigating the various reasons why young people avoid Facebook photo tagging. The instrument items were developed based on open-ended qualitative essays written by 141 Indian and Pakistani adolescents who use the Facebook photo-tagging service. From their qualitative responses, 38 items were first extracted and evaluated with 780 Indian adolescent photo taggers. This resulted in the development of a 25-item instrument which was reexamined a year later with 314 Indian adolescent and 106 young adult photo taggers. The study participants were recruited from India and Pakistan in order to address the criticism of previous Facebook research which is chiefly based on U.S.-only study samples. The developed instrument indicated six reasons: destruction of capital, dislike, worry, parental control, embarrassment, and personal appearance. The study results indicate that the developed instrument has a stable factorial structure, validity, and reliability over time. This new instrument offers various theoretical and practical implications for scholars engaged in research involving computer-mediated communication, online self-presentation, and young people.

Assessing flow experience in social networking site based brand communities

Abstract The sustenance of the Social Networking Site (SNS)-based brand communities relies on user retention and their active participation. Therefore, understanding the intrinsic aspects of user behavior in such communities is important for devising strategies to ensure user retention and active participation. Especially, information about the elements that induce flow experiences—the intrinsically enjoyable and immersive experiences—of users in SNS has become important for organizations that host online communities. In our empirical study, we chose to focus especially on SNS-based brand communities, as they are increasingly interesting from an organization-community interaction perspective, but they lack the instruments needed for measuring user experience. The present study addresses this gap by developing an instrument aimed at measuring the user’s flow experience on SNS-based brand communities. A cross-sectional survey with 577 Facebook brand community users was carried out. The findings show that enjoyment, concentration, and social interaction are the components that constitute a user’s flow experience. In addition to providing a valuable tool for business practitioners, the developed instrument offers several theoretical and practical implications for improving user experience of social media.

A repeat cross-sectional analysis of the psychometric properties of the Compulsive Internet Use Scale (CIUS) with adolescents from public and private schools

The development and validation of compulsive Internet use instruments has recently gained the attention of the research community. Recent literature has recommended examining the psychometric properties of different assessment instruments with diverse user groups, cultures and populations. To address this need, the present study examined the psychometric properties of the Compulsive Internet Use Scale (CIUS) with adolescent Internet users attending public and private schools, using a repeated cross-sectional study. Three studies were carried out, namely Study A (n?=?2369), Study B (n?=?997) and Study C (n?=?274), the results of which suggest that CIUS possesses excellent factorial and construct validity and reliability across time, and is suitable for both public and private school attending adolescents. Additionally, the study examined the powers of demographics and technology accessibility attributes in predicting CIUS among adolescent Internet users over time. It was found that male adolescents with low life satisfaction and low academic performance tend to experience compulsive Internet use; personal mobile Internet access and daily time spent on Internet use also significantly predicted CIUS scores. The theoretical and practical implications of the study are presented. Repeated cross-sectional studies are currently rare in the field of assessment instruments on compulsive Internet use.Psychometric properties of the Compulsive Internet Use Scale (CIUS) was examined with public and private school adolescents.CIUS possess excellent validity and reliability over time.Life satisfaction, academic performance, mobile Internet connectivity and daily Internet use predicted CIUS use.

Impact of privacy, trust and user activity on intentions to share Facebook photos

Purpose The popularity of Facebook photo sharing has not only seen a surge in the number of photos shared but also has raised various issues concerning user privacy and self-disclosure. Recent literature has documented the increasing interest of the research community in understanding various privacy issues concerning self-disclosures on Facebook. However, little is known about how different privacy issues, trust and activity influence users’ intentions to share photos on Facebook. To bridge this gap, a research model was developed and tested to better understand the impact of privacy concerns, privacy awareness and privacy-seeking on trust and actual photo sharing activity and subsequently on photo sharing intentions. This study aims to examine the consequences of various facets of privacy associated with photo sharing activity on Facebook. Design/methodology/approach A cross-sectional data from 378 respondents were collected and analysed using partial least squares modelling. Findings The results revealed a significant relationship between various aspects of privacy, including awareness and protective behaviour, with trust and activity. Furthermore, trust and users’ photo sharing activity significantly impact photo sharing intentions on Facebook. Originality/value This study contributes new knowledge concerning various privacy issues and their impact on photo sharing activity and trust. The study also proposes implications that are highly relevant for social networking sites, media agencies and organisations involved in safeguarding the privacy of online users.

Development and Validation of the Internet Gratification Scale for Adolescents

The proliferation of Internet usage has motivated Internet researchers and practitioners to study possible gratifications underlying Internet use. Despite the fact that research examining Internet gratification is more than two decades old, no attempt has been made in the last decade to develop an instrument that has known reliability of scores and validity of inferences to examine the various Internet gratifications. To bridge this gap, the present study has estimated the reliability of scores and validity of inferences of a 27-item instrument, examining different Internet uses and gratification (U&G) among 1,914 adolescent Internet users. The development and validation process involved exploratory and confirmatory factor analyses, examination of convergent and discriminant validity, and other measures of construct validity and reliability. The factor analyses revealed a six-factor structure, representing six Internet gratifications, namely, information seeking, exposure, connection, coordination, entertainment, and social influence. This instrument exhibits excellent internal reliability. The practical and theoretical contributions of this instrument are also presented.

Do educational affordances and gratifications drive intensive Facebook use among adolescents

Abstract Adolescents are active users of Facebook and are spending an increasing amount of their daily time on its use. Several recent studies have advocated the need to integrate Facebook use into our existing educational practices. However, at the same time, scholars and educators are wary of the fact that intensive Facebook use (IFU) may not translate into educational uses, learning outcomes and academic well-being. IFU represents an important service use concept that evaluates any users emotional attachment, connectivity and integration with Facebook use. To address this gap, the present study investigated the role of different Facebook U&G and educational affordances in predicting the IFU among adolescents. A cross-sectional study with 942 adolescent Facebook users from India was conducted. The study results suggest that content U&G did not, while process, technology and social U&G did, play significant roles in predicting IFU. In comparison to Facebook U&G, different educational affordances, namely perceptions of Facebook use in Mathematics, Science and English education, perceptions of its formal use in classrooms and academic information seeking and sharing, did not significantly predict IFU. The study concludes with various theoretical and practical implications for scholars, educational solution developers, pedagogical experts as well as education policy makers.

Ubiquitous computing for teenagers: A new perspective on child-computer interaction

Ubiquitous computing (UbiComp) is a more than two-decade-old phenomenon, but its impact is still evident on the design and development of various mobile and internet-based applications and systems. In this paper, we present a novel and interesting research subject concerning the need for an understanding of the design of future UbiComp technologies, specifically aimed at teenage users. Designing UbiComp technologies for teenagers and young children is quite new, so little work is reported in scientific literature. For this reason, existing literature available on the design and use of internet and handheld-based applications by teenagers and young children has been examined, since it presents crucial design level considerations that might also be applicable for designing UbiComp technologies. The contribution of this paper is as follows: 1) It presents a multidisciplinary literature review comprising of previous research on child-computer interaction and various other Internet and media-based studies involving teen users. 2) It presents a new research agenda governing the design and development of UbiComp and “cool UbiComp”. 3) It outlines some of the interesting experiences from our ongoing field studies in India involving school-going teenagers. 4) It gives detailed discussions on various associated ethical issues concerning the process of approval needed for involving teenagers in the research, and practiced protocol for ensuring various international ethical standards and norms during our field studies in India. 5) It presents four crucial challenges on “designing for teenagers” concerning privacy in teen design, social implications of technology use by teenagers, lack of education on ICT and internet safety policies and missing psychological and sociological foundations of designing for teenagers.