Amélie Clauzel

Rencontre de service et rôle de la distance sociospatiale : le cas des restaurants

La recherche souligne les effets de la distance sociospatiale entre personnels, clients et co-clients sur la durée et les dépenses d’une expérience de consommation au restaurant. La situation dans laquelle l’ensemble des acteurs du service sont très proches les uns des autres (intrusion) induit une minimisation de la durée de consommation et des dépenses. Une préférence pour une position éloignée tant des personnels que des autres clients est notée, notamment lorsque les individus consomment en groupe. Quatre situations interactionnelles de service – intrusion, convivialité, discrétion et froideur – sont interprétées selon la taille du groupe de clients.

Children’s price knowledge

Purpose – This research aims to evaluate young consumers’ knowledge of everyday product prices. Despite a large body of research on the child as consumer, few studies examine price. Design/methodology/approach – The study employs a quantitative methodology and administered questionnaires that target a sample of 224 primary school French children. Findings – The various employed measures help shed light on the pricing aspect of children’s consumption processes. In particular, the results show that although price recall is relatively weak, children become familiar with the order of price magnitudes and classify products according to their price level. Research limitations/implications – A future research could integrate that the children should be affected by internal reference price in the various tasks. Future studies could introduce other variables in the tests, such as children’s commercial experience and their experience with the stores they know. Practical implications – Firms should adapt their prici...

When children confront prices: an approach based on price presentation

Purpose – This paper seeks to examine how young consumers attribute and select product prices according to their presentation (i.e. format and ending).Design/methodology/approach – A questionnaire, administered to a sample of children between six and 12 years of age, reveals that childrens allocation of prices and childrens choices depend on different price formats (i.e. non‐decimal versus decimal prices and varied price endings).Findings – Children tend to prefer round prices and to choose a 0‐ending in the decimal portion of decimal prices. However, their preferences also depend on their position as either a salesperson or a buyer.Originality/value – Research into the relationship between children and price is a relatively new field. This study uses recent works as a basis and extends the field with new insights.

Socio-spatial distance during the service delivery process: The case of restaurants:

This research highlights the effects of socio-spatial distance between frontline employees, customers and co-clients in restaurants on the duration and expense of the consumption experience. Situations in which all those involved are very close to one another (intrusion) reduce both of these variables. The authors note a preference for positions removed both from staff and from fellow customers, especially in the case of individuals consuming as part of a group. Four interactional service situations – intrusion, conviviality, discretion and coldness – are interpreted according to customer group sizes.