Amily Fikry

The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention

Abstract Store atmospherics which plays an important role in influencing customer behaviour, has received rising attention from academics and practitioners in current years. However, studies of store atmospherics in external environment of the restaurant has been excluded and has continued to remain scarce in Malaysia. In order to gain more understanding, this paper reviews the literature related to store atmospherics, perceived value, customer satisfaction and behavioural intentions. Therefore, this conceptual paper presents a research model which aims to examine the relationship between store atmospherics (facility aesthetics, ambience, spatial layout and employee factor), perceived value and behavioural intentions (return intentions and positive word-of-mouth) will be mediated by customer satisfaction. Research propositions resulting from discussions on the relationship between the dimensions will be tested in future research. This paper concludes with the research implications of the conceptual model.

Unified communication: it's all between you and me

Purpose – This paper aims to describe strategies to market unified communication products to the business market.Design/methodology/approach – The paper highlights the key definition, benefits and the importance of unified communication products in Malaysia. At the end of the paper, various marketing strategies are suggested to market unified communication products to the business market.Findings – The paper found that there is a need to use the right strategies to market unified communication products to the business market. The use of the right strategies will be able to attract this lucrative market to purchase unified communication products.Research limitations/implications – Results are limited to practitioners involved in technology‐based industries only.Practical implications – The managerial implications suggest several market strategies to market unified communication products, with a great emphasis on the impact of technological means towards this business market.Originality/value – Specific mar...

The effect of demographic characteristics towards intention to adopt healthcare services of digital home

This study aims to diagnose the significant differences between the Malaysian demographic profile and intention to adopt healthcare services in digital home. By using two stage experiment involving 105 respondents who resides in Malacca, Kuala Lumpur and Selangor has been selected for this study, 105 questionnaires were distributed to respondents before and after the exposure to healthcare services materials (slides, bunting and pamphlet). The results of the study revealed that there is a significant difference between educational level and intention to adopt health care services in digital home. Thus, it is suggested that educational level should be given some consideration in future research efforts. The research and practical implications of these results are discussed and opportunities for future research are provided.

E-Atmospheric Effects on Youth Intention to Revisit a Cafe☆

Abstract The importance of studying cafe e-atmospherics has been acknowledged by academics, practitioners and government bodies. However, there is still lacking of implementation of cafe e- atmospherics that suits youth preferences, so as to increase their intention to revisit the cafe. Thus, this paper aims to provide specific youth profile and analyze e-atmospheric elements that can influence youths intention to revisit the cafe. A structured interview is being conducted among twenty youths in Selangor, and it was found that majority of the youth is in the age of twenty two years old, bachelors degree student earning less than RM1,000 per month. These sets of youth intend to revisit a cafe that have three main categories of e-atmospherics, which are cozy ambience, availability of Wifi and beautiful facility aesthetics.This paper concludes with the research implications and limitations of the study.

Extending cultural model of assistive technology design for autism treatment

This paper depicts the prominence of cultural on the adoption of assistive technology, in terms of design, which are particularly anticipated for autism treatment. The researchers believe that cultural aspect should be considered in designing assistive technology in treating autistic individual. It is necessary to assess cultural differences critically so that assistive technology can be accepted extensively. Occasional review on cultural changes is also needed in countries with cultural diversity to ensure that the technological growth is compatible with the current recognition. This paper reviews on disability treatment using assistive technology and proposes an extension for the existing cultural model for assistive technology design.

Review on training policy for teachers and parents in using humanoid for children with autism

Autism spectrum disorder is a life-long development disorder distinguish by impairment related to central nervous system maturation with features include delay in social life development, problem in language, social skills and repetitive behavior. Autism is a global crisis due to prevalence rates higher in several countries and the need for treatment view to be important. This paper reviews on the training policy for teachers and parents in using humanoid for children with autism. In Malaysia, there is no proper and specific training policy for children with autism through implementation of humanoid.

Autism children: Cost and benefit analysis of using humanoid in Malaysia

Autism is a permanent disorder that cause quality of life disturbance. As matter of research, there are no single interventions that can cure the heterogeneous syndrome. Since there is no cure for autism children, perhaps using humanoid can help the autism children in order to have appropriate therapy and treatment programs especially to the young children inflicted with it. Robots are normally used for industrial work, but hardly for therapy. Robots have been used to substitute human way back in the 19th century. They are beneficial to society regardless of the fields that they are being utilized. The health sector has been identified as one of the fields that benefit most as a result of using robotics. For decades, people fascinated with the technologys fiction of robots that look and act like a human Therefore, humanoid robots give benefits towards autism therapy for early detection. Many studies have been done in order to determine the ways to conduct autism treatment However, there is no study on cost and benefit analysis conducted using humanoid as a treatment for autism children. Therefore, this study will focus on the cost and benefit analysis of using humanoid for Malaysian autism children.

A Conceptual Study on the Factors Influencing Behavioural Intention to Use Mobile Health Application Among Young Women in Malaysia

Mobile health (mHealth) is now becoming an alternative medium in order for the society to have a healthy lifestyle. People may use mobile health to manage, find and deal with information related to health consciousness. In Malaysia, the mobile health application has already been introduced, but the implementation of this application is still at the preliminary stage. This concept paper will discuss elements such as perceived usefulness, perceived ease of use and the concept of mobility with regard to the behavioural intention to use the mobile health application. It is hoped that this paper will create a better understanding of mobile health application in Malaysia.

The effect of Malaysian customer characteristics on intention to adopt edutainment services in digital home

This study aims to diagnose the significant differences between the Malaysian demographic characteristics and intention to adopt edutainment services in digital home. Questionnaires have been distributed to 339 respondents who reside in Malacca, Kuala Lumpur and Selangor. The results of the study revealed that there is a significant difference between gender and intention to adopt edutainment services in digital home. It is further suggested that gender should be given some consideration in future research efforts. The research and practical implications of these results are discussed and opportunities for future research are provided.

Are they listening to my voice

Purpose – This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market.Design/methodology/approach – The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current scenario in Malaysia. Various marketing strategies are suggested to market electrical and electronic household appliances to the teenagers market.Findings – The paper finds that there is a need to listen to the needs and wants of these teenagers. Marketers are then able to direct their marketing strategies to fulfill the needs and wants of these teenagers segment.Research limitations/implications – Results are limited to practitioners involved in the electrical and electronic household appliances industries only.Practical implications – Managerial implications suggest several strategies to market electrical and electronic household appliances to these teenagers, with a great emphasis on the impact of technological means t...