Ammar Memari

A Model for adaptive applications on the Semantic Web

The paper aims at introducing the steps taken towards a model that gives an abstraction to the functionalities and data involved in adaptive applications for the semantic Web.

A Data Center Simulation Framework Based on an Ontological Foundation

The IT-for-Green project aims at developing the next generation of Corporate Environmental Management Information Systems (CEMIS). Green IT being one important aspect of this, the IT-for-Green project seeks to support the analysis of a given data center situation and to support the simulation of alternative architectures to find ways to increase energy efficiency. To facilitate this, we develop a data center simulation framework, designed to be part of a larger CEMIS platform. This is achieved through a focus on flexibility, high interoperability and open standards. Flexibility is especially achieved by building the framework on top of an underlying data center ontology. This ontological approach allows us to derive many components of the framework from a single source, maintaining the ability to quickly adapt to future requirements.

An Agent-based Framework for Adaptive Sustainable Transportation

In this paper we present a framework for agent based adaptive business applications, as applied to the problem of multi-modal transportation. The framework is built taking into account a set of requirements for the New Generation of Adaptive Applications. These requirements originate both at the field of Adaptive Hypermedia and the field of Business Informatics. A life-size use case of the framework is presented which aims at solving the problem of sustainable multi-modal transportation by increasing the users sustainability awareness using an adaptive application.

Customer Segmentation Based on Compensatory Fuzzy Logic within a Sustainability CRM for Intermodal Mobility

Today Customer Relationship Management (CRM) is a major part of companies’ strategies to increase consumption of customers with the goal of profit maximization. The integration of sustainability in CRM is in progress on different levels (e.g. Green Marketing), but sustainability is not integrated yet in a holistic approach in CRM strategies, processes and systems. A main contribution of such a Sustainable CRM can be to influence the behavior of customers to a more sustainable consumption. For identifying the right customers and applying effective marketing activities it is necessary to build customer segments. The data of customers in this context are various and often fuzzy. In this approach compensatory fuzzy logic is used for customer segmentation based on user preferences. The case study shows the appliance of this customer segmentation within a service for e-mobility for different means of transport (electric car, public transport, train, etc.) with the aim to lead costumers to a more sustainable mobility behavior.

A Beehive-Like Approach for Dynamic Generation of Integration Services to Enable Adaptive Supply Chains Using Enterprise Tomography

Supply Chains have troubles with siwftly adapting to the changing surrounding environment. Because competition is transitioning from among individual companies to among supply networks, visibility of inter-organizational information is critical for rapid response. Information visibility is a key to a successful coordination of events across the network, monitoring analytics that track the health of it and allowing for proactive action. In this paper we propose a multi-agent based approach for dynamic generation of integration services using Enterprise Tomography to index and generate delta trees that can semantically represent accumulative changes in the system and allow for a generative response. Real time availability of information to all members of an SCM System enables them to be agile and in the best position to react quickly, efficiently and collectively to the changing market; permitting them to translate this advantage into better decisions.

Adaptive Applications: Definition and Usability in IT-based Service Systems Management

Adaptive applications are not well defined in literature, and are usually confused with other sorts of applications. In this chapter we try to capture common properties of these applications into an informal definition. Then later come up with a formal definition on the basis of a comprehensive set of attributes. This domain-independent definition of adaptive applications is then employed and exemplified in the field of IT-based Service Systems Management.

Sustainable CRM for Mobility Services based on SOA architecture

Transportation is a field that has potential for reducing emission and pollution through technological and social innovation. Today we face the problem of sustainable multi-modal transportation. This chapter presents a way to approach the problem by increasing the user’s sustainability awareness using an adaptive application. The proposed application is strongly related to a CRM system since today CRM aims at increasing consumption of customers with the goal of profit maximization without integrating sustainability into CRM strategies, processes and systems. The solution is built on top of a framework taking into account a set of requirements for the New Generation of Adaptive Applications. These requirements originate both at the field of Adaptive Hypermedia and the field of Business Informatics.