Amy Koerber

Qualitative Sampling Methods: A Primer for Technical Communicators

Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

Using NVivo to Answer the Challenges of Qualitative Research in Professional Communication: Benefits and Best Practices Tutorial

Recent updates in qualitative data-analysis software have provided the qualitative researcher in professional communication with powerful tools to assist in the research process. In this tutorial, we provide a brief overview of what software choices are available and discuss features of NVivo, one prominent choice. We then use our experiences with the software to discuss how it enhances three specific dimensions of our research: efficiency, multiplicity, and transparency. We end with a compilation of best practices for using the software.

Rhetorical Agency, Resistance, and the Disciplinary Rhetorics of Breastfeeding

Drawing on interviews from a qualitative study, this article extends theorizing about rhetorical agency and resistance by analyzing how breastfeeding advocates and their clients resist medical regulatory rhetoric. The resistant acts that interviewees describe begin with a negotiation of discursive alternatives and subject positions framed by the grid of disciplinary rhetoric about breastfeeding. But in some acts of resistance, breastfeeding women use both discursive and bodily actions to disrupt the intelligibility of this grid and what it deems possible. When such disruption occurs, the results are unpredictable and so must be understood as more than the occupation of preexisting subject positions.

Postmodernism, Resistance, and Cyberspace: Making Rhetorical Spaces for Feminist Mothers on the Web

This article argues that online communities can be seen as fostering meaningful political action, but that to understand such action requires rethinking the notion of political resistance in postmodern terms. Its claims are based on rhetorical analysis of the political activity occurring in an online community being fostered by a cluster of websites on feminist mothering and alternative parenting.

Toward a Feminist Rhetoric of Technology

This article extends current thinking about the rhetoric of technology by making a preliminary inquiry into what a feminist rhetoric of technology might look like. On the basis of feminist critiques of technology in various disciplines, the author suggests three ways in which feminist approaches to building a rhetoric of technology might differ from current nonfeminist approaches to this task. First, feminist scholars should adopt a more expansive definition of technology than that which informs current rhetoric of technology research. Second, feminist scholars should ask research questions different from those being asked by current rhetoric of technology researchers. Third, feminist scholars should move beyond the design and development phases of technology, which most of the current research on the rhetoric of technology emphasizes.

“You Just Don’t See Enough Normal” Critical Perspectives on Infant-Feeding Discourse and Practice

Building on Herndl’s concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today’s medical environment. To complicate readers’ understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

Breastfeeding and Problematic Integration: Results of a Focus-Group Study

This article reports on a subset of data from nine focus groups. Participants included new and expectant mothers and their partners, friends, and relatives. The larger goal of the focus groups was to understand local infant-feeding practices of mothers in our region. The subset of data reported in this article pertains to breastfeeding failure. The experience of breastfeeding failure, as described by participants in this study, is analyzed through the lens of Babrows (1992) concept of problematic integration.

Listening to Students: A Usability Evaluation of Instructor Commentary

Many students see instructor commentary as not constructive but prescriptive directions that must be followed so that their grade, not necessarily their writing, can be improved. Research offering heuristics for improving such commentary is available for guidance, but the methods employed to comment on writing still have not changed significantly, primarily because we lack sufficient understanding of how students use feedback. Usability evaluation is ideally equipped for assessing how students use commentary and how instructors might adapt their comments to make them more usable. This article reports on usability testing of commentary provided to students in an introductory technical writing course.

Distortion and the Politics of Pain Relief A Habermasian Analysis of Medicine in the Media

This article invokes Habermass ideal speech situation to analyze the controversy surrounding a recent study of pain relief for women in labor. Using Habermass concepts, the authors argue that distortion of scientific and medical information originated in the New England Journal of Medicine article that first reported the studys results. Thus, their analysis aims to complicate the assumption that such distortion starts only with public reporting and to expose the ways that scientific or medical research from the beginning can be reported to either facilitate or preclude public debate and understanding of complex issues.

Guest Editors' Introduction: Online Health Communication

Early scholarly inquiries into online health information focused primarily on questions of accuracy and credibility. In recent research, however, we are seeing an expansion in this initial focus, to include issues such as the usability, design, and ethics of online health information. This special issue contains five articles that contribute to scholarly inquiry in these emerging areas of interest.