Ana Carolina Rocha Pessôa Temer

A agenda setting: os meios de comunicação como construtores da realidade social

This article discusses the studies of the effects on long-term, focusing on those involving the Agenda Setting. The theoretical current studies the effects of media and has been developed by researchers Maxwell McCombs and Donald Shaw. The research began in the late of 60s during the presidential elections in the United States and developed, whose central premise the assertion that the mass media are able to identify themes and issues of the people’s agenda. This ability indicates a consistency of media in defining the social reality and the power to modify the images in the world. At the end, there is a correlation with the Theory of Agenda Setting and Theory of Social Representations, current Social Psychology. The main authors are McCombs (2009), Wolf (2005), Temer and Nery (2009) and Moscovici (2003).

Jornalismo de serviço: um aporte teórico em construção

This article aims to relate the theories of communication in order to formulate an appropriate theoretical contribution with the specifics of a journalism genre, the service journalism, which is listed as a category present in brazilian journalism, whose recognition in taxonomy of journalism genres is recent in Brazil, dating from the late 20th century, requiring more contributions to the consolidation of this theme within academic. In this study, journalism and its elementary characteristics are provided through bibliographic reference, to discuss this specific mode of mass communication and also to highlight the importance of the specificities of journalism according to the theory about genres. Instead of exhausting the topic, the study proposes relationships between theories that can establish readings of this object in the field of scientific communication.

O tempo e o trânsito: uma análise sobre telejornalismo, modernidade e espaço urbano

Esse artigo busca uma discussao sobre o conteudo do telejornalismo, entendido como um espaco em permanente desenvolvimento, em uma relacao que envolve dialogar com seu publico a realidade social na qual esta inserido. Buscamos entender a importância estrategica e o uso ideologico de dois espacos tradicionais do telejornalismo, a previsao do tempo e as informacoes sobre as condicoes climaticas, e as noticias sobre o trânsito/mobilidade urbana A analise aponta que o destaque dado ao tempo e ao trânsito vao alem da prestacao de um servico, pois seu conteudo reforca as profundas desigualdades sociais existentes cidades contemporâneas, consolidando a segregacao espacial.

Cidadania e democracia deliberativa na era digital – para além de Habermas

O presente trabalho pretende averiguar como a televisao regional, na cidade de Itabuna, no sul da Bahia, aborda temas relativos as questoes ambientais. E feito um estudo de caso com o programa jornalistico tematico ´Encontro Com´, averiguando como os termos tecnico- ambientais se encontram no discurso televisivo. Os procedimentos metodologicos voltar-se-ao para uma analise quantitativa dos termos e do metodo de analise de materiais audiovisuais. Serao discutidos aspectos qualitativos a partir do discurso das materias e dos entrevistados para identificar o nivel de entendimento passado e a intencao educativa voltada para o conhecimento do publico sobre o meio ambiente.The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the sensibility of the populationup to the rational knowledge of the realitiesof the countries in routes of development.In Spain the ONG that they work with immigrantsthey are a clear example of the evolution andconsolidation of these as alternative source.The growth of the immigration, of 2,3 % of thespanish population in 2000 to 9,3 % in 2006,has propitiated this evolutionWe intend in this text the reevaluationof the social responsibility concept, mainlywhen it is appropriate for the journalisticand medias entertainment companies,in the means of the problem of the medium’sconcentration, strengthen of entertainmentand of the freedom of “company”against the liberty of speech. Theresult is a journalistic covering of crimeand violence facts where what “it intereststhe public” it is not distinguished fromwhat is of “public interest” in fact.This arti cle aims to present Weber’s sociological theory in acti onin individuals contextualizing the journalisti c facts refl ected in thedisaster in Haiti . The clipping of the study was the use of the web,represented by Twitt er, social mobilizati on and functi on of conveyinginformati on to individuals. It is known that social networks havebecome major centers of informati on and are driving new humanbehaviors. In disasters such as that in Haiti , the Internet contributesto the global mobilizati on, which in previous years was representedin lower parti cipati on compared to traditi onal media like radio andtelevision. Used as carry-theoreti cal social studies of Max Weber, theanalysis of companies held by Pierre Bourdieu and author J.B. Pinho,introducing the web in the studies of journalism.The history of the press in Mexico has as objectives recover, reconstruct and interpret the way in which the journalism was executed in a specific period of time. But this history recovered only the masculine presence. The gender studies had allowed making visible the women and feminine journalists in diverse historical periods, the periodistical gender they practiced and the topics they worried about. That is how it can be affirmed that their journalism was characterized, in firsts terms, for exposing experiences out of the intimacy and interpret their own feminine condition. Subsequently, for inform about diverse situations considered news, also considered not important but relevant since end of the nineteenth century. Finally, the main objective of this article is apply gender category to journalism history.Este trabalho e parte de uma pesquisa mais extensa que tem por objetivo contribuir para uma melhor compreensao do papel que a presenca da diversidade e da diferenca nas producoes midiaticas pode trazer para os processos de enriquecimento cultural e de democratizacao das relacoes sociais. Parte-se do principio que nas sociedades contemporâneas, em que a logica do espetaculo se estende para a esfera das relacoes sociais, a visibilidade midiatica implica alguma forma de reconhecimento e de legitimacao das diversidades.The related principle of politics to news settlesthey infer in the use of the technique, thestructure and the process as systems that pickus, transmit, convey and observe a sequenceof conducts in the individual. These are waysto talk politics and to transmit it according toits individual or collective action and its turnit gives rises to spectacular behaviours. Thefreedom of Media is in the construction of thenear information by code paradigms adaptedto the human comprehensiveness throughemotional metacognitive process and adducingindifference, according to its experiences andsinequismosIn this ar cle, the underlying hypothesis is that, looking beyond masscommunica on, the processes which relate to communica on themesand the produc on of subjec vity nowadays go through more andmore intensive use of new communica on technology. The hypothesisseeks to sustain itself through the observa on of three socio-economicand cultural phenomena directly linked to the forma on of the eldof contemporary communica on. irst: the passage of mass communicaon towards segmented communica on. econd: the passage fromstudying e ects to the emergence and the use of new network andacentric digital communica on technology. Third: the modula on ofmass communica on through contemporary media prac ce.xa0nderthese condi ons, what comes into play in these incessant processes ofsubjec va on is the instability of the “in common” in communica onin the light of the intensive produc on of the policy of di erence.AbstractThis paper is based on the theoretical reference of cultural studies, the theory of social representations and the feminist criticism, to analyze, under the perspective of gender studies, Mandrake TV series, aired on HBO in Brazil, from 2005 to 2007, with a repeat in 2010. It investigates the meanings assigned to male and female bodies that conform gender identities. The analysis considered elements of the audiovisual grammar, such as frameworks, point of view, camera movement and character building. It was revealed the existence of a patriarchal look, reinforcing gender stereotypes and stigmas attached to the desire and consumption of female and male bodies.The arti cle discusses the soap opera consumpti on as a cultural productby men. Therefore, the cultural components with infl uence onthe male and female identi ty are approached. It is observed howthese aspects can act on the soap opera consumpti on by men fromlower social class who have the non-subscribed TV as a main information and entertainment source. The fi eld research was conductedby applying a questi onnaire. It is concluded that among the 10 interviewees,only one did not have the habit of watching soap operas. Allthe other parti cipants were att racted by the soap opera script.It is a question of provide elements for aninvestigation of contemporary long distanceconversation, specially the computer mediated one. To achieve our purpose, we focus initially on the conversation practice as a whole,inserting this into a wider social context of progressive destruction of distinctions between public and private spheres. Then, we recuperate some of Gabriel Tarde´s keensighted observations concerning conversation: its particularities, some of its historical issuesand, refering to our specific object, its intricate relations to sociability and communication devices. Finally, based on what was outlined, we indicate some implications of virtual technologies´ advent on contemporary conversation practicesThe article is a reflexion about visual pollutionxa0provoked by the attempt of Sao Paulo city hallxa0to prohibit all external advertising. The authorxa0says that this prohibition is an agenda-settingxa0strategy and media usage in order to maintainxa0intellectual powerthrough persuasive argumentsxa0in relation to urban visibilityOne objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.A report of detailed research concerning academic education of the professional and opportunities of employment for the librarian in Goiânia. The research envolves recently graduated professionals and the businessxa0 institutions and companics who use (or not) computer information services. Besides the model profile described by professional nstitutions, the authors prepare changes in the educationial curriculum for the professional in (computer) information.The specialized literature on collaborative research analysis emphasis, among the management andxa0coordination devices, the role of information and communication technologies (ICTs) toolsxa0available. In recent years, we have witnessed in Brazil the dissemination of collaborative researchxa0initiatives. Nevertheless, few studies concentrate on discussing the coordination and managementxa0strategies practiced, as well as the ICTs tools used by the local research programs. The aim of thisxa0article is to describe and analyze, in the light of literature, the local use of ICTs tools as instrumentsxa0to coordinate collaborative scientific research. To this end, we analyze the experience of axa0technological research program in health inputs, which uses cooperative networks, developed by axa0public health institution of national scope.This paper focuses on the problem ofracial profiling practices employed by po-lice forces in Brazil and in England. In re-cent years, this very controversial methodresulted in the death of two innocent Bra-zilian victims: Jean Charles de Menezesand Flavio Ferreira Sant’Ana. Becauseboth events were the subject of intensemedia coverage in Brazil, comparativemedia analysis may provide valuable in-sight into the question of how crimes de-riving from racist procedures call for spe-cific media strategies. My main argumentis that these two events – and the corre-sponding Brazilian public reactions theyproduced in Brazil and elsewhere – giveexpression to: 1) the problem of uncertaintyinherent in any racial profiling system,especially in multicultural settings;2) the contrastive Brazilian popular reac-tions and claims for justice in the casesabove.Under the context of mediated society, arising with the newtechnologies of communica on and informa on, the paper aimsto ques on the concept of eld of the media constructed by odrigues(1990) which sees the media even as a linear subsystemand representa onal. The ques ons occur from a current demandwhich shows the a ec on between tradi onal media (radio, TV andprint) and the possibili es of the nternet that can cause changesto outline new prospects for studies of the area of communica on.On line Corporate communication means to make strategies and tactics toxa0ensure the corporate presence on the Web. Biggest and minor size companiesxa0will have different needs. Internet is a new communication way, more interactivexa0and much more personalized than any of the existing ways. This article presentsxa0new challenges and trends in online corporate communications and analyzedxa0the Internet impact on the business.The objective of this article is toxa0present an account of the research done byxa0Ien Ang, in the 80s, about the soap operaxa0Dallas and its spectators. The main point isxa0to identify some characteristics of Dallas thatxa0organize the viewers pleasure.This essay aims to go through the crisscrossed lines, the tracks andthe cracks, the paths and ways, and so, the questions raised by LilianaSulzbach throughout “The Invention of Childhood” documentary production.She leads us to think the childhood/child being as a processhistorically built. Although this task will not be just hers as the “actors”,the spectators, the “word-actor”, the multiple narratives and severalperspectives will also address it. The director does not want to “document”or simply give us “the right answers”, instead, she seems tostruggle to develop a problematical concept and, therefore, using thisdynamic, to make us think about (and with) her issues. From a geneaxa0logical and perspective look, her “actors” are always presented as historicalsubjects that are able to produce polyphonic, unique, multipleand collective ways of existence. Sulzbach on this bursting multiplicity,full of differences, impregnated in the social fabric, allows us to establishreflection points.One objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.Professor Moran shows how interactive process of communication and thexa0use of Internet inside a concept of class-research can improve learning. Teachingxa0with new technologies reaches great acomplishments if it happens within axa0transformation context, where professors and students are involved in an openxa0communication process, with interpersonal and group participation or, else, thexa0Internet and other midias will only enforce the conventional and authoritarianxa0ways of teaching.O fascinio pelos Reality Shows e os marcadores espaco-temporais quexa0definem a distância entre o real e o espetaculo sao temas importantesxa0neste artigo. A reflexao sobre o crescimento do numero de programasxa0de televisao nesse formato e a consequente inclusao de anonimos em aventuras televisivas, transformando-os em modelos de comportamentosxa0e de consumo para a sociedade alem de desconstituir marcadoresxa0positivos na relacao comunicativa entre a realidade e a imaginacao. Assimxa0como a curiosidade e o ponto-chave do sucesso desse formato televisivoxa0em que o texto e o roteiro sao uma trama construida a cada dia, editada por um grupo televisivo que busca a audiencia numa sociedadexa0mundializada, onde tudo e todos sao e nao sao, este tipo de programaxa0cria um novo espaco de participacao publica a partir da exploracao dasxa0intimidades, atenuando a linha divisoria entre o real e o imaginario exa0tornando a imaginacao um importante elemento no processo de mercantilizacaoxa0e espetacularizacao da comunicacao.The Ambiental Protection Area of Lagoon Enchanted, located in Ilheus city, in the state of Bahia, has a population superior of 23 thousand people, there is applied the communicational press product, with the aim of inform, educate and to touch the local population in order the preserve the environment and sustainability. The present work, in the initial phase, intends to analyze if the communication strategy developed there through APAjournal is adequate to capacity of reception if the local people - where, according the IBGE, there are 60% of illiterates. As methodological reference, this paper takes the authors Bauer & Gaskell (2002) when they write about qualitative researchers involving text, and emphasizes the analyses of the vehicle contents in question, in the period from January to April in the current year.Este estudo objetiva identificar e analisar como os sujeitos nao indigenas veem os indigenas no contexto das relacoes intergrupais e, particularmente, no contexto do processo de demarcacao e desocupacao da Reserva Indigena Raposa Serra do Sol. A pesquisa de carater quantitativo descritivo foi realizada em um jornal de circulacao nacional e os resultados indicam que as representacoes dos indigenas que circular (ou nao), nos veiculos de midia, transcende o espaco midiatico fazendo eco no espaco social, ou seja, sao as vozes dos atores sociais nao indigenas que ecoam nos espacos midiatizados, que, quando amplificados e legitimados pela midia, se tornam naturalizados, e, mesmo em se tratando de situacoes potencialmente comunicativas, sao validados como contratos de comunicacao.The soap opera is seen by the most part of theBrazilian population as one of the mainproducts of the National television, specificallyif we talk about soap operas made by RedeGlobo de Televisao which owns the know-howto accomplish such productions. The presentarticle concerns about understand in whichmeans fictional identities representations arearticulated by the receptors during thereception process taking up a case study aboutwomen homosexuality representation played inMulheres Apaixonadas soap opera (ManoelCarlos, TV Globo, 2003) as research method.Supporting theoretical references are StuartHall on identity comprehension and MichelFoucault´s contributions on sexuality disciplinaryappliance properly comprehension concerningboth identities and subjectivities.Este trabalho e fruto dos estudos das relacoes entre Comunicacao e Ciencia da Informacao desenvolvidos no âmbito do Grupo de Pesquisa em Comunicacao Cientifica do PPGCOM/UFRGS. Testou-se umaxa0metodologia para identificar interfaces entre a Comunicacao e a Ciencia da Informacao pela analisexa0da ementa das linhas de pesquisa dos Programas de Pos-Graduacao das duas areas no Brasil. Os resultadosxa0mostraram que, entre as interfaces encontradas, tecnologias, organizacao, representacao e gestao da informacao sao convergencias dos dois campos, com abordagens distintas. As ciencias estaoxa0ampliando fronteiras interdisciplinares: a Ciencia da Informacao volta-se para as questoes sociais,xa0e a Comunicacao, para o uso dos recursos e tecnicas informacionais, delineando questoes e tracandoxa0rumos para o surgimento de novos paradigmas.This paper aims at analyzing and iden fying the di erences and similaries between the Canadian broadcast produc ons and the Brazilianones. Then, it will consider the non-speci c codes: ligh ng, costumes,set design and color to illustrate that everything that is shownon the screen has a meaning and, in most of the cases, this secondmeaning appears only through re ec on. Based on the analysis ofnon-speci c codes, this ar cle examines the rst episode of the Braziliansoap opera om&uria, broadcasted by the Globo channel, andthe Canadian soap opera lings&rrows, broadcasted by The ovie etwork.Os mercados publicitarios do interior,com destaque ao estado de Sao Paulo, tem adquirido maior representatividade como aumento dos investimentos em midia, o que amplia a necessidade de maiorprofissionalizacao da gestao das agencias. xa0O objetivo foi verificar como as agencias depropaganda sediadas no Vale do Paraiba - SP fazem uso de informacoes geradaspor pesquisa de marketing para tomada de decisao e fundamentacao das campanhaspublicitarias que desenvolvem para seus clientes.xa0 A pesquisa caracteriza-se como exploratoria,de abordagem qualitativa, com coleta de dados por meio de entrevistas semiestruturadas com profissionais de agencias de publicidade da regiao estudada. Verificou-seque os gestores das agencias selecionadas como amostra compreendem a relevânciada pesquisa de marketing, no entanto o uso ainda e limitado por questao decustos, falta de credibilidade em fornecedores regionais, falta de conhecimentodos anunciantes sobre pesquisa e pela ampla gama de informacao publicaexistente.The adoption of hypertext, the spread of search technologies and the expansion of interpersonal communication through websites, blogs and social networks change the product news: he suffers modifications to adapt to cibermeio, assimilating multimidialidade and interactivity. Meanwhile, journalist, ethics and the value of its activity are questioned by the readership. This article examines the phenomenon of structural changes in journalism from the perspective of changes with which - adopting the theoretical framework of constructionism - raise three hypotheses.Embora as projecoes de numerosos autores venhamn apontando para o desenvolvimento iminente e macico das publicacoes virtuais, a realidade mostra que a evolucao progressiva da simples referencia, passando pelo resumo mais ou menos detalhado, ate se chegar a publicacao dos textos completos vem se operando com velocidade menor que a prevista por esses autores. Uma analise da situacao real das publicacoes periodicas eletronicas mostra a necessidade de se aprimorar alguns de seus aspectos, tanto conceituais como economicos e visuais, antes de alcancarem um desenvolvimento semelhante ou superior ao das publicacoes impressas. As facilidades de pesquisa e recuperacao da informacao que oferecem os artefatos ou maquinas de busca dos diversos provedores de informacoes, para identificar eventuais documentos virtuais de interesse, sao tambem, ate o momento, precarias. Sao apontadas linhas de estudo que permitiriam melhorar nao so o nivel de qualidade dos periodicos virtuais, enquanto veiculos da informacao cientifica, mas tambem as facilidades de armazenagem e recuperacao deles contida.artigo aborda a globalizacao em suas diversas interfaces, destacando a sua relacao com as empresas e as organizacoes, principalmente na America Latina. O estudo debate o novo cenario da informacao e o impacto das novas tecnologias, dando enfase a questao da gestao do conhecimento.Atraves de leitura inicial de obras sobre o consumo, busco nesse artigo fazer uma breve revisao de obras seminais sobre o tema. Sao analisadas de maneira introdutoria as obras de Mary Douglas, Colin Campbell, Daniel Miller e Everardo Rocha, teoricos renomados do consumo.Este artigo analisa as abordagens feitas pelas revistas Veja, IstoE, Galileu e Superinteressante sobre a Sindrome do Pânico e se as materias auxiliam ou nao os portadores desse disturbio comportamental. 0 corpus compreende as edicoes publicadas entre os anos de 2003-2005 e que apresentaram reportagens sobre o tema, priorizando a analise qualitativa dessas abordagens. Tratou-se ainda de avaliar os efeitos da mensagem sobre o receptor e as reacoes deste a elas. 0 estudo e parte de pesquisa em desenvolvimento no curso de Jornalismo da Faculdade de Tecnologia e Ciencias de Itabuna, no sul da Bahia.The main focus of this article is the oral movement,as a tool and as a communication sphereof popular layers. And preservation of theirculture. An alternative and precious way whenthe subjects don’t have access to the legitimatespeech forms. Including the writing. The presenttext shouts the importance of the tripod: voice,memory and tradition, as bases of continuityand future. There is in the ample literatureabout the oral text, from biblical tradition toSaramago, from the Chinese poems of CheKing to Suassuana, from Guimaraes Rosa toimprovisers, a mix of poets and journalists ofpopular quotidian, their contemporary sourceof inspiration. Voice and gest, rituals and miths,body and imaginary, all of that composing onenarrative that doesn’t end. And, clever, intrude,now, the pores of information channels and,again, find out their veios of the actuality andthe constant overcoming.Neste artigo, objetivamos apontar quais os elementos constitutivos do documentario sao capazes de diferencia-lo de outros generos audiovisuais, como o filme de ficcao e a reportagem jornalistica na TV. Sustentamos que a marca caracteristica do documentario e seu carater autoral, definido como uma construcao singular da realidade, um ponto de vista particular do documentarista em relacao ao que eretratado. Alguns elementos linguistico-discursivos evidenciam esse carater autoral: a maneira como se da voz aos outros, a presenca de parafrases discursivas e um efeito de sentido monofonico. Ainda destacamos a criatividade usada no processo de edicao e montagem como um importante indice de autoria. Tomamos como aparato teorico de analise estudos no campo do Cinema e conceitos do âmbito da Linguistica Textual e da Analise do Discurso.The Ministry of Education has just disclosed the document entitled The Newxa0Average Teaching which is followed by the National Curriculum Guidelinesxa0for the Brazilian Average Teaching, aproved by the National Council ofxa0Education, in june this year. Along with the new legal rules, the theme of thexa0Communication/Technologies interrelation of Information/Education.This research intends to investigate the usesxa0that the popular movements and notxa0Governmental Organizations (ONGs) ofxa0Fortaleza makes of the web. We havexa0observed that in recent years this usexa0became frequent in Brazil. As examples wexa0can check the page of the Radio Favela, inxa0Belo Horizonte, and the site Viva Favela, inxa0Rio de Janeiro, amongst other importantxa0national experiences. In Fortaleza, the Elleryxa0Quarter had the closed Radio Mandacaru forxa0the Anatei and meets currently with a site ofxa0presentation of the quarter and the popularxa0movement. In the Bom Jardim quarter ofxa0Fortaleza we find two ONGs, both using sites.xa0Our research intends to understand thexa0supports and the used languages in thexa0presentation of these sites, observing thatxa0these forms supports and languagesxa0represent more effective spaces ofxa0participation. After this first phase of the fieldxa0research we have the interest to understandxa0the reasons that take the popular movementxa0to use the practical web as forms ofxa0mobilization and construction of its visibility. It is also interesting to verify the results thatxa0the communication in net brings for thexa0actors who are involved in these movements.This paper aims to study the public disclosure of science in the process of regional development facing the Metropolitan Region of Vale do Paraiba. This observation takes as its starting point the possibility of transmission of the scientific information through the world wide web, and investigates the potential of this medium to the purpose of communicating science publicly. The reflections herein developed should contribute to the broadening of the debate about the importance and the role of the scientific knowledge in the maturity of an active and representative society with the government. This descriptive study made use of paper sources and survey next to researchers in the region to discuss the intended issues. At the end, the dissertation argues about the social, politic and economic development possibilities of a society whose public communication of science be available and accessible, with special attention to the specificities of the on-line communication, facing the valeparaibana region.

Telejornalismo: um espaço socialmente construído

O presente trabalho pretende averiguar como a televisao regional, na cidade de Itabuna, no sul da Bahia, aborda temas relativos as questoes ambientais. E feito um estudo de caso com o programa jornalistico tematico ´Encontro Com´, averiguando como os termos tecnico- ambientais se encontram no discurso televisivo. Os procedimentos metodologicos voltar-se-ao para uma analise quantitativa dos termos e do metodo de analise de materiais audiovisuais. Serao discutidos aspectos qualitativos a partir do discurso das materias e dos entrevistados para identificar o nivel de entendimento passado e a intencao educativa voltada para o conhecimento do publico sobre o meio ambiente.The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the sensibility of the populationup to the rational knowledge of the realitiesof the countries in routes of development.In Spain the ONG that they work with immigrantsthey are a clear example of the evolution andconsolidation of these as alternative source.The growth of the immigration, of 2,3 % of thespanish population in 2000 to 9,3 % in 2006,has propitiated this evolutionWe intend in this text the reevaluationof the social responsibility concept, mainlywhen it is appropriate for the journalisticand medias entertainment companies,in the means of the problem of the medium’sconcentration, strengthen of entertainmentand of the freedom of “company”against the liberty of speech. Theresult is a journalistic covering of crimeand violence facts where what “it intereststhe public” it is not distinguished fromwhat is of “public interest” in fact.This arti cle aims to present Weber’s sociological theory in acti onin individuals contextualizing the journalisti c facts refl ected in thedisaster in Haiti . The clipping of the study was the use of the web,represented by Twitt er, social mobilizati on and functi on of conveyinginformati on to individuals. It is known that social networks havebecome major centers of informati on and are driving new humanbehaviors. In disasters such as that in Haiti , the Internet contributesto the global mobilizati on, which in previous years was representedin lower parti cipati on compared to traditi onal media like radio andtelevision. Used as carry-theoreti cal social studies of Max Weber, theanalysis of companies held by Pierre Bourdieu and author J.B. Pinho,introducing the web in the studies of journalism.The history of the press in Mexico has as objectives recover, reconstruct and interpret the way in which the journalism was executed in a specific period of time. But this history recovered only the masculine presence. The gender studies had allowed making visible the women and feminine journalists in diverse historical periods, the periodistical gender they practiced and the topics they worried about. That is how it can be affirmed that their journalism was characterized, in firsts terms, for exposing experiences out of the intimacy and interpret their own feminine condition. Subsequently, for inform about diverse situations considered news, also considered not important but relevant since end of the nineteenth century. Finally, the main objective of this article is apply gender category to journalism history.Este trabalho e parte de uma pesquisa mais extensa que tem por objetivo contribuir para uma melhor compreensao do papel que a presenca da diversidade e da diferenca nas producoes midiaticas pode trazer para os processos de enriquecimento cultural e de democratizacao das relacoes sociais. Parte-se do principio que nas sociedades contemporâneas, em que a logica do espetaculo se estende para a esfera das relacoes sociais, a visibilidade midiatica implica alguma forma de reconhecimento e de legitimacao das diversidades.The related principle of politics to news settlesthey infer in the use of the technique, thestructure and the process as systems that pickus, transmit, convey and observe a sequenceof conducts in the individual. These are waysto talk politics and to transmit it according toits individual or collective action and its turnit gives rises to spectacular behaviours. Thefreedom of Media is in the construction of thenear information by code paradigms adaptedto the human comprehensiveness throughemotional metacognitive process and adducingindifference, according to its experiences andsinequismosIn this ar cle, the underlying hypothesis is that, looking beyond masscommunica on, the processes which relate to communica on themesand the produc on of subjec vity nowadays go through more andmore intensive use of new communica on technology. The hypothesisseeks to sustain itself through the observa on of three socio-economicand cultural phenomena directly linked to the forma on of the eldof contemporary communica on. irst: the passage of mass communicaon towards segmented communica on. econd: the passage fromstudying e ects to the emergence and the use of new network andacentric digital communica on technology. Third: the modula on ofmass communica on through contemporary media prac ce.xa0nderthese condi ons, what comes into play in these incessant processes ofsubjec va on is the instability of the “in common” in communica onin the light of the intensive produc on of the policy of di erence.AbstractThis paper is based on the theoretical reference of cultural studies, the theory of social representations and the feminist criticism, to analyze, under the perspective of gender studies, Mandrake TV series, aired on HBO in Brazil, from 2005 to 2007, with a repeat in 2010. It investigates the meanings assigned to male and female bodies that conform gender identities. The analysis considered elements of the audiovisual grammar, such as frameworks, point of view, camera movement and character building. It was revealed the existence of a patriarchal look, reinforcing gender stereotypes and stigmas attached to the desire and consumption of female and male bodies.The arti cle discusses the soap opera consumpti on as a cultural productby men. Therefore, the cultural components with infl uence onthe male and female identi ty are approached. It is observed howthese aspects can act on the soap opera consumpti on by men fromlower social class who have the non-subscribed TV as a main information and entertainment source. The fi eld research was conductedby applying a questi onnaire. It is concluded that among the 10 interviewees,only one did not have the habit of watching soap operas. Allthe other parti cipants were att racted by the soap opera script.It is a question of provide elements for aninvestigation of contemporary long distanceconversation, specially the computer mediated one. To achieve our purpose, we focus initially on the conversation practice as a whole,inserting this into a wider social context of progressive destruction of distinctions between public and private spheres. Then, we recuperate some of Gabriel Tarde´s keensighted observations concerning conversation: its particularities, some of its historical issuesand, refering to our specific object, its intricate relations to sociability and communication devices. Finally, based on what was outlined, we indicate some implications of virtual technologies´ advent on contemporary conversation practicesThe article is a reflexion about visual pollutionxa0provoked by the attempt of Sao Paulo city hallxa0to prohibit all external advertising. The authorxa0says that this prohibition is an agenda-settingxa0strategy and media usage in order to maintainxa0intellectual powerthrough persuasive argumentsxa0in relation to urban visibilityOne objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.A report of detailed research concerning academic education of the professional and opportunities of employment for the librarian in Goiânia. The research envolves recently graduated professionals and the businessxa0 institutions and companics who use (or not) computer information services. Besides the model profile described by professional nstitutions, the authors prepare changes in the educationial curriculum for the professional in (computer) information.The specialized literature on collaborative research analysis emphasis, among the management andxa0coordination devices, the role of information and communication technologies (ICTs) toolsxa0available. In recent years, we have witnessed in Brazil the dissemination of collaborative researchxa0initiatives. Nevertheless, few studies concentrate on discussing the coordination and managementxa0strategies practiced, as well as the ICTs tools used by the local research programs. The aim of thisxa0article is to describe and analyze, in the light of literature, the local use of ICTs tools as instrumentsxa0to coordinate collaborative scientific research. To this end, we analyze the experience of axa0technological research program in health inputs, which uses cooperative networks, developed by axa0public health institution of national scope.This paper focuses on the problem ofracial profiling practices employed by po-lice forces in Brazil and in England. In re-cent years, this very controversial methodresulted in the death of two innocent Bra-zilian victims: Jean Charles de Menezesand Flavio Ferreira Sant’Ana. Becauseboth events were the subject of intensemedia coverage in Brazil, comparativemedia analysis may provide valuable in-sight into the question of how crimes de-riving from racist procedures call for spe-cific media strategies. My main argumentis that these two events – and the corre-sponding Brazilian public reactions theyproduced in Brazil and elsewhere – giveexpression to: 1) the problem of uncertaintyinherent in any racial profiling system,especially in multicultural settings;2) the contrastive Brazilian popular reac-tions and claims for justice in the casesabove.Under the context of mediated society, arising with the newtechnologies of communica on and informa on, the paper aimsto ques on the concept of eld of the media constructed by odrigues(1990) which sees the media even as a linear subsystemand representa onal. The ques ons occur from a current demandwhich shows the a ec on between tradi onal media (radio, TV andprint) and the possibili es of the nternet that can cause changesto outline new prospects for studies of the area of communica on.On line Corporate communication means to make strategies and tactics toxa0ensure the corporate presence on the Web. Biggest and minor size companiesxa0will have different needs. Internet is a new communication way, more interactivexa0and much more personalized than any of the existing ways. This article presentsxa0new challenges and trends in online corporate communications and analyzedxa0the Internet impact on the business.The objective of this article is toxa0present an account of the research done byxa0Ien Ang, in the 80s, about the soap operaxa0Dallas and its spectators. The main point isxa0to identify some characteristics of Dallas thatxa0organize the viewers pleasure.This essay aims to go through the crisscrossed lines, the tracks andthe cracks, the paths and ways, and so, the questions raised by LilianaSulzbach throughout “The Invention of Childhood” documentary production.She leads us to think the childhood/child being as a processhistorically built. Although this task will not be just hers as the “actors”,the spectators, the “word-actor”, the multiple narratives and severalperspectives will also address it. The director does not want to “document”or simply give us “the right answers”, instead, she seems tostruggle to develop a problematical concept and, therefore, using thisdynamic, to make us think about (and with) her issues. From a geneaxa0logical and perspective look, her “actors” are always presented as historicalsubjects that are able to produce polyphonic, unique, multipleand collective ways of existence. Sulzbach on this bursting multiplicity,full of differences, impregnated in the social fabric, allows us to establishreflection points.One objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.Professor Moran shows how interactive process of communication and thexa0use of Internet inside a concept of class-research can improve learning. Teachingxa0with new technologies reaches great acomplishments if it happens within axa0transformation context, where professors and students are involved in an openxa0communication process, with interpersonal and group participation or, else, thexa0Internet and other midias will only enforce the conventional and authoritarianxa0ways of teaching.O fascinio pelos Reality Shows e os marcadores espaco-temporais quexa0definem a distância entre o real e o espetaculo sao temas importantesxa0neste artigo. A reflexao sobre o crescimento do numero de programasxa0de televisao nesse formato e a consequente inclusao de anonimos em aventuras televisivas, transformando-os em modelos de comportamentosxa0e de consumo para a sociedade alem de desconstituir marcadoresxa0positivos na relacao comunicativa entre a realidade e a imaginacao. Assimxa0como a curiosidade e o ponto-chave do sucesso desse formato televisivoxa0em que o texto e o roteiro sao uma trama construida a cada dia, editada por um grupo televisivo que busca a audiencia numa sociedadexa0mundializada, onde tudo e todos sao e nao sao, este tipo de programaxa0cria um novo espaco de participacao publica a partir da exploracao dasxa0intimidades, atenuando a linha divisoria entre o real e o imaginario exa0tornando a imaginacao um importante elemento no processo de mercantilizacaoxa0e espetacularizacao da comunicacao.The Ambiental Protection Area of Lagoon Enchanted, located in Ilheus city, in the state of Bahia, has a population superior of 23 thousand people, there is applied the communicational press product, with the aim of inform, educate and to touch the local population in order the preserve the environment and sustainability. The present work, in the initial phase, intends to analyze if the communication strategy developed there through APAjournal is adequate to capacity of reception if the local people - where, according the IBGE, there are 60% of illiterates. As methodological reference, this paper takes the authors Bauer & Gaskell (2002) when they write about qualitative researchers involving text, and emphasizes the analyses of the vehicle contents in question, in the period from January to April in the current year.Este estudo objetiva identificar e analisar como os sujeitos nao indigenas veem os indigenas no contexto das relacoes intergrupais e, particularmente, no contexto do processo de demarcacao e desocupacao da Reserva Indigena Raposa Serra do Sol. A pesquisa de carater quantitativo descritivo foi realizada em um jornal de circulacao nacional e os resultados indicam que as representacoes dos indigenas que circular (ou nao), nos veiculos de midia, transcende o espaco midiatico fazendo eco no espaco social, ou seja, sao as vozes dos atores sociais nao indigenas que ecoam nos espacos midiatizados, que, quando amplificados e legitimados pela midia, se tornam naturalizados, e, mesmo em se tratando de situacoes potencialmente comunicativas, sao validados como contratos de comunicacao.The soap opera is seen by the most part of theBrazilian population as one of the mainproducts of the National television, specificallyif we talk about soap operas made by RedeGlobo de Televisao which owns the know-howto accomplish such productions. The presentarticle concerns about understand in whichmeans fictional identities representations arearticulated by the receptors during thereception process taking up a case study aboutwomen homosexuality representation played inMulheres Apaixonadas soap opera (ManoelCarlos, TV Globo, 2003) as research method.Supporting theoretical references are StuartHall on identity comprehension and MichelFoucault´s contributions on sexuality disciplinaryappliance properly comprehension concerningboth identities and subjectivities.Este trabalho e fruto dos estudos das relacoes entre Comunicacao e Ciencia da Informacao desenvolvidos no âmbito do Grupo de Pesquisa em Comunicacao Cientifica do PPGCOM/UFRGS. Testou-se umaxa0metodologia para identificar interfaces entre a Comunicacao e a Ciencia da Informacao pela analisexa0da ementa das linhas de pesquisa dos Programas de Pos-Graduacao das duas areas no Brasil. Os resultadosxa0mostraram que, entre as interfaces encontradas, tecnologias, organizacao, representacao e gestao da informacao sao convergencias dos dois campos, com abordagens distintas. As ciencias estaoxa0ampliando fronteiras interdisciplinares: a Ciencia da Informacao volta-se para as questoes sociais,xa0e a Comunicacao, para o uso dos recursos e tecnicas informacionais, delineando questoes e tracandoxa0rumos para o surgimento de novos paradigmas.This paper aims at analyzing and iden fying the di erences and similaries between the Canadian broadcast produc ons and the Brazilianones. Then, it will consider the non-speci c codes: ligh ng, costumes,set design and color to illustrate that everything that is shownon the screen has a meaning and, in most of the cases, this secondmeaning appears only through re ec on. Based on the analysis ofnon-speci c codes, this ar cle examines the rst episode of the Braziliansoap opera om&uria, broadcasted by the Globo channel, andthe Canadian soap opera lings&rrows, broadcasted by The ovie etwork.Os mercados publicitarios do interior,com destaque ao estado de Sao Paulo, tem adquirido maior representatividade como aumento dos investimentos em midia, o que amplia a necessidade de maiorprofissionalizacao da gestao das agencias. xa0O objetivo foi verificar como as agencias depropaganda sediadas no Vale do Paraiba - SP fazem uso de informacoes geradaspor pesquisa de marketing para tomada de decisao e fundamentacao das campanhaspublicitarias que desenvolvem para seus clientes.xa0 A pesquisa caracteriza-se como exploratoria,de abordagem qualitativa, com coleta de dados por meio de entrevistas semiestruturadas com profissionais de agencias de publicidade da regiao estudada. Verificou-seque os gestores das agencias selecionadas como amostra compreendem a relevânciada pesquisa de marketing, no entanto o uso ainda e limitado por questao decustos, falta de credibilidade em fornecedores regionais, falta de conhecimentodos anunciantes sobre pesquisa e pela ampla gama de informacao publicaexistente.The adoption of hypertext, the spread of search technologies and the expansion of interpersonal communication through websites, blogs and social networks change the product news: he suffers modifications to adapt to cibermeio, assimilating multimidialidade and interactivity. Meanwhile, journalist, ethics and the value of its activity are questioned by the readership. This article examines the phenomenon of structural changes in journalism from the perspective of changes with which - adopting the theoretical framework of constructionism - raise three hypotheses.Embora as projecoes de numerosos autores venhamn apontando para o desenvolvimento iminente e macico das publicacoes virtuais, a realidade mostra que a evolucao progressiva da simples referencia, passando pelo resumo mais ou menos detalhado, ate se chegar a publicacao dos textos completos vem se operando com velocidade menor que a prevista por esses autores. Uma analise da situacao real das publicacoes periodicas eletronicas mostra a necessidade de se aprimorar alguns de seus aspectos, tanto conceituais como economicos e visuais, antes de alcancarem um desenvolvimento semelhante ou superior ao das publicacoes impressas. As facilidades de pesquisa e recuperacao da informacao que oferecem os artefatos ou maquinas de busca dos diversos provedores de informacoes, para identificar eventuais documentos virtuais de interesse, sao tambem, ate o momento, precarias. Sao apontadas linhas de estudo que permitiriam melhorar nao so o nivel de qualidade dos periodicos virtuais, enquanto veiculos da informacao cientifica, mas tambem as facilidades de armazenagem e recuperacao deles contida.artigo aborda a globalizacao em suas diversas interfaces, destacando a sua relacao com as empresas e as organizacoes, principalmente na America Latina. O estudo debate o novo cenario da informacao e o impacto das novas tecnologias, dando enfase a questao da gestao do conhecimento.Atraves de leitura inicial de obras sobre o consumo, busco nesse artigo fazer uma breve revisao de obras seminais sobre o tema. Sao analisadas de maneira introdutoria as obras de Mary Douglas, Colin Campbell, Daniel Miller e Everardo Rocha, teoricos renomados do consumo.Este artigo analisa as abordagens feitas pelas revistas Veja, IstoE, Galileu e Superinteressante sobre a Sindrome do Pânico e se as materias auxiliam ou nao os portadores desse disturbio comportamental. 0 corpus compreende as edicoes publicadas entre os anos de 2003-2005 e que apresentaram reportagens sobre o tema, priorizando a analise qualitativa dessas abordagens. Tratou-se ainda de avaliar os efeitos da mensagem sobre o receptor e as reacoes deste a elas. 0 estudo e parte de pesquisa em desenvolvimento no curso de Jornalismo da Faculdade de Tecnologia e Ciencias de Itabuna, no sul da Bahia.The main focus of this article is the oral movement,as a tool and as a communication sphereof popular layers. And preservation of theirculture. An alternative and precious way whenthe subjects don’t have access to the legitimatespeech forms. Including the writing. The presenttext shouts the importance of the tripod: voice,memory and tradition, as bases of continuityand future. There is in the ample literatureabout the oral text, from biblical tradition toSaramago, from the Chinese poems of CheKing to Suassuana, from Guimaraes Rosa toimprovisers, a mix of poets and journalists ofpopular quotidian, their contemporary sourceof inspiration. Voice and gest, rituals and miths,body and imaginary, all of that composing onenarrative that doesn’t end. And, clever, intrude,now, the pores of information channels and,again, find out their veios of the actuality andthe constant overcoming.Neste artigo, objetivamos apontar quais os elementos constitutivos do documentario sao capazes de diferencia-lo de outros generos audiovisuais, como o filme de ficcao e a reportagem jornalistica na TV. Sustentamos que a marca caracteristica do documentario e seu carater autoral, definido como uma construcao singular da realidade, um ponto de vista particular do documentarista em relacao ao que eretratado. Alguns elementos linguistico-discursivos evidenciam esse carater autoral: a maneira como se da voz aos outros, a presenca de parafrases discursivas e um efeito de sentido monofonico. Ainda destacamos a criatividade usada no processo de edicao e montagem como um importante indice de autoria. Tomamos como aparato teorico de analise estudos no campo do Cinema e conceitos do âmbito da Linguistica Textual e da Analise do Discurso.The Ministry of Education has just disclosed the document entitled The Newxa0Average Teaching which is followed by the National Curriculum Guidelinesxa0for the Brazilian Average Teaching, aproved by the National Council ofxa0Education, in june this year. Along with the new legal rules, the theme of thexa0Communication/Technologies interrelation of Information/Education.This research intends to investigate the usesxa0that the popular movements and notxa0Governmental Organizations (ONGs) ofxa0Fortaleza makes of the web. We havexa0observed that in recent years this usexa0became frequent in Brazil. As examples wexa0can check the page of the Radio Favela, inxa0Belo Horizonte, and the site Viva Favela, inxa0Rio de Janeiro, amongst other importantxa0national experiences. In Fortaleza, the Elleryxa0Quarter had the closed Radio Mandacaru forxa0the Anatei and meets currently with a site ofxa0presentation of the quarter and the popularxa0movement. In the Bom Jardim quarter ofxa0Fortaleza we find two ONGs, both using sites.xa0Our research intends to understand thexa0supports and the used languages in thexa0presentation of these sites, observing thatxa0these forms supports and languagesxa0represent more effective spaces ofxa0participation. After this first phase of the fieldxa0research we have the interest to understandxa0the reasons that take the popular movementxa0to use the practical web as forms ofxa0mobilization and construction of its visibility. It is also interesting to verify the results thatxa0the communication in net brings for thexa0actors who are involved in these movements.This paper aims to study the public disclosure of science in the process of regional development facing the Metropolitan Region of Vale do Paraiba. This observation takes as its starting point the possibility of transmission of the scientific information through the world wide web, and investigates the potential of this medium to the purpose of communicating science publicly. The reflections herein developed should contribute to the broadening of the debate about the importance and the role of the scientific knowledge in the maturity of an active and representative society with the government. This descriptive study made use of paper sources and survey next to researchers in the region to discuss the intended issues. At the end, the dissertation argues about the social, politic and economic development possibilities of a society whose public communication of science be available and accessible, with special attention to the specificities of the on-line communication, facing the valeparaibana region.

Indústria da notícia e execuções sumárias: Gaye Tuchman e jornalismo criminal

Este artigo tem por objetivo abordar a obra da sociologa estadunidense Gaye Tuchman na area da Comunicacao. Para tanto, foi realizada pesquisa bibliografica dos trabalhos em Lingua Portuguesa da autora e de pesquisadores cujas publicacoes a referenciam. Os principais conceitos desenvolvidos pela pesquisadora serao aqui expostos e utilizados para a analise do fenomeno da cobertura jornalistica da execucao sumaria de acusados e suspeitos de crimes de estupro e homicidio qualificado de criancas e mulheres.

Newsmaking in Portuguese: uma discussão das hipóteses de Gaye Tuchman no contexto brasileiro

O presente trabalho pretende averiguar como a televisao regional, na cidade de Itabuna, no sul da Bahia, aborda temas relativos as questoes ambientais. E feito um estudo de caso com o programa jornalistico tematico ´Encontro Com´, averiguando como os termos tecnico- ambientais se encontram no discurso televisivo. Os procedimentos metodologicos voltar-se-ao para uma analise quantitativa dos termos e do metodo de analise de materiais audiovisuais. Serao discutidos aspectos qualitativos a partir do discurso das materias e dos entrevistados para identificar o nivel de entendimento passado e a intencao educativa voltada para o conhecimento do publico sobre o meio ambiente.The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the sensibility of the populationup to the rational knowledge of the realitiesof the countries in routes of development.In Spain the ONG that they work with immigrantsthey are a clear example of the evolution andconsolidation of these as alternative source.The growth of the immigration, of 2,3 % of thespanish population in 2000 to 9,3 % in 2006,has propitiated this evolutionWe intend in this text the reevaluationof the social responsibility concept, mainlywhen it is appropriate for the journalisticand medias entertainment companies,in the means of the problem of the medium’sconcentration, strengthen of entertainmentand of the freedom of “company”against the liberty of speech. Theresult is a journalistic covering of crimeand violence facts where what “it intereststhe public” it is not distinguished fromwhat is of “public interest” in fact.This arti cle aims to present Weber’s sociological theory in acti onin individuals contextualizing the journalisti c facts refl ected in thedisaster in Haiti . The clipping of the study was the use of the web,represented by Twitt er, social mobilizati on and functi on of conveyinginformati on to individuals. It is known that social networks havebecome major centers of informati on and are driving new humanbehaviors. In disasters such as that in Haiti , the Internet contributesto the global mobilizati on, which in previous years was representedin lower parti cipati on compared to traditi onal media like radio andtelevision. Used as carry-theoreti cal social studies of Max Weber, theanalysis of companies held by Pierre Bourdieu and author J.B. Pinho,introducing the web in the studies of journalism.The history of the press in Mexico has as objectives recover, reconstruct and interpret the way in which the journalism was executed in a specific period of time. But this history recovered only the masculine presence. The gender studies had allowed making visible the women and feminine journalists in diverse historical periods, the periodistical gender they practiced and the topics they worried about. That is how it can be affirmed that their journalism was characterized, in firsts terms, for exposing experiences out of the intimacy and interpret their own feminine condition. Subsequently, for inform about diverse situations considered news, also considered not important but relevant since end of the nineteenth century. Finally, the main objective of this article is apply gender category to journalism history.Este trabalho e parte de uma pesquisa mais extensa que tem por objetivo contribuir para uma melhor compreensao do papel que a presenca da diversidade e da diferenca nas producoes midiaticas pode trazer para os processos de enriquecimento cultural e de democratizacao das relacoes sociais. Parte-se do principio que nas sociedades contemporâneas, em que a logica do espetaculo se estende para a esfera das relacoes sociais, a visibilidade midiatica implica alguma forma de reconhecimento e de legitimacao das diversidades.The related principle of politics to news settlesthey infer in the use of the technique, thestructure and the process as systems that pickus, transmit, convey and observe a sequenceof conducts in the individual. These are waysto talk politics and to transmit it according toits individual or collective action and its turnit gives rises to spectacular behaviours. Thefreedom of Media is in the construction of thenear information by code paradigms adaptedto the human comprehensiveness throughemotional metacognitive process and adducingindifference, according to its experiences andsinequismosIn this ar cle, the underlying hypothesis is that, looking beyond masscommunica on, the processes which relate to communica on themesand the produc on of subjec vity nowadays go through more andmore intensive use of new communica on technology. The hypothesisseeks to sustain itself through the observa on of three socio-economicand cultural phenomena directly linked to the forma on of the eldof contemporary communica on. irst: the passage of mass communicaon towards segmented communica on. econd: the passage fromstudying e ects to the emergence and the use of new network andacentric digital communica on technology. Third: the modula on ofmass communica on through contemporary media prac ce.xa0nderthese condi ons, what comes into play in these incessant processes ofsubjec va on is the instability of the “in common” in communica onin the light of the intensive produc on of the policy of di erence.AbstractThis paper is based on the theoretical reference of cultural studies, the theory of social representations and the feminist criticism, to analyze, under the perspective of gender studies, Mandrake TV series, aired on HBO in Brazil, from 2005 to 2007, with a repeat in 2010. It investigates the meanings assigned to male and female bodies that conform gender identities. The analysis considered elements of the audiovisual grammar, such as frameworks, point of view, camera movement and character building. It was revealed the existence of a patriarchal look, reinforcing gender stereotypes and stigmas attached to the desire and consumption of female and male bodies.The arti cle discusses the soap opera consumpti on as a cultural productby men. Therefore, the cultural components with infl uence onthe male and female identi ty are approached. It is observed howthese aspects can act on the soap opera consumpti on by men fromlower social class who have the non-subscribed TV as a main information and entertainment source. The fi eld research was conductedby applying a questi onnaire. It is concluded that among the 10 interviewees,only one did not have the habit of watching soap operas. Allthe other parti cipants were att racted by the soap opera script.It is a question of provide elements for aninvestigation of contemporary long distanceconversation, specially the computer mediated one. To achieve our purpose, we focus initially on the conversation practice as a whole,inserting this into a wider social context of progressive destruction of distinctions between public and private spheres. Then, we recuperate some of Gabriel Tarde´s keensighted observations concerning conversation: its particularities, some of its historical issuesand, refering to our specific object, its intricate relations to sociability and communication devices. Finally, based on what was outlined, we indicate some implications of virtual technologies´ advent on contemporary conversation practicesThe article is a reflexion about visual pollutionxa0provoked by the attempt of Sao Paulo city hallxa0to prohibit all external advertising. The authorxa0says that this prohibition is an agenda-settingxa0strategy and media usage in order to maintainxa0intellectual powerthrough persuasive argumentsxa0in relation to urban visibilityOne objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.A report of detailed research concerning academic education of the professional and opportunities of employment for the librarian in Goiânia. The research envolves recently graduated professionals and the businessxa0 institutions and companics who use (or not) computer information services. Besides the model profile described by professional nstitutions, the authors prepare changes in the educationial curriculum for the professional in (computer) information.The specialized literature on collaborative research analysis emphasis, among the management andxa0coordination devices, the role of information and communication technologies (ICTs) toolsxa0available. In recent years, we have witnessed in Brazil the dissemination of collaborative researchxa0initiatives. Nevertheless, few studies concentrate on discussing the coordination and managementxa0strategies practiced, as well as the ICTs tools used by the local research programs. The aim of thisxa0article is to describe and analyze, in the light of literature, the local use of ICTs tools as instrumentsxa0to coordinate collaborative scientific research. To this end, we analyze the experience of axa0technological research program in health inputs, which uses cooperative networks, developed by axa0public health institution of national scope.This paper focuses on the problem ofracial profiling practices employed by po-lice forces in Brazil and in England. In re-cent years, this very controversial methodresulted in the death of two innocent Bra-zilian victims: Jean Charles de Menezesand Flavio Ferreira Sant’Ana. Becauseboth events were the subject of intensemedia coverage in Brazil, comparativemedia analysis may provide valuable in-sight into the question of how crimes de-riving from racist procedures call for spe-cific media strategies. My main argumentis that these two events – and the corre-sponding Brazilian public reactions theyproduced in Brazil and elsewhere – giveexpression to: 1) the problem of uncertaintyinherent in any racial profiling system,especially in multicultural settings;2) the contrastive Brazilian popular reac-tions and claims for justice in the casesabove.Under the context of mediated society, arising with the newtechnologies of communica on and informa on, the paper aimsto ques on the concept of eld of the media constructed by odrigues(1990) which sees the media even as a linear subsystemand representa onal. The ques ons occur from a current demandwhich shows the a ec on between tradi onal media (radio, TV andprint) and the possibili es of the nternet that can cause changesto outline new prospects for studies of the area of communica on.On line Corporate communication means to make strategies and tactics toxa0ensure the corporate presence on the Web. Biggest and minor size companiesxa0will have different needs. Internet is a new communication way, more interactivexa0and much more personalized than any of the existing ways. This article presentsxa0new challenges and trends in online corporate communications and analyzedxa0the Internet impact on the business.The objective of this article is toxa0present an account of the research done byxa0Ien Ang, in the 80s, about the soap operaxa0Dallas and its spectators. The main point isxa0to identify some characteristics of Dallas thatxa0organize the viewers pleasure.This essay aims to go through the crisscrossed lines, the tracks andthe cracks, the paths and ways, and so, the questions raised by LilianaSulzbach throughout “The Invention of Childhood” documentary production.She leads us to think the childhood/child being as a processhistorically built. Although this task will not be just hers as the “actors”,the spectators, the “word-actor”, the multiple narratives and severalperspectives will also address it. The director does not want to “document”or simply give us “the right answers”, instead, she seems tostruggle to develop a problematical concept and, therefore, using thisdynamic, to make us think about (and with) her issues. From a geneaxa0logical and perspective look, her “actors” are always presented as historicalsubjects that are able to produce polyphonic, unique, multipleand collective ways of existence. Sulzbach on this bursting multiplicity,full of differences, impregnated in the social fabric, allows us to establishreflection points.One objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.Professor Moran shows how interactive process of communication and thexa0use of Internet inside a concept of class-research can improve learning. Teachingxa0with new technologies reaches great acomplishments if it happens within axa0transformation context, where professors and students are involved in an openxa0communication process, with interpersonal and group participation or, else, thexa0Internet and other midias will only enforce the conventional and authoritarianxa0ways of teaching.O fascinio pelos Reality Shows e os marcadores espaco-temporais quexa0definem a distância entre o real e o espetaculo sao temas importantesxa0neste artigo. A reflexao sobre o crescimento do numero de programasxa0de televisao nesse formato e a consequente inclusao de anonimos em aventuras televisivas, transformando-os em modelos de comportamentosxa0e de consumo para a sociedade alem de desconstituir marcadoresxa0positivos na relacao comunicativa entre a realidade e a imaginacao. Assimxa0como a curiosidade e o ponto-chave do sucesso desse formato televisivoxa0em que o texto e o roteiro sao uma trama construida a cada dia, editada por um grupo televisivo que busca a audiencia numa sociedadexa0mundializada, onde tudo e todos sao e nao sao, este tipo de programaxa0cria um novo espaco de participacao publica a partir da exploracao dasxa0intimidades, atenuando a linha divisoria entre o real e o imaginario exa0tornando a imaginacao um importante elemento no processo de mercantilizacaoxa0e espetacularizacao da comunicacao.The Ambiental Protection Area of Lagoon Enchanted, located in Ilheus city, in the state of Bahia, has a population superior of 23 thousand people, there is applied the communicational press product, with the aim of inform, educate and to touch the local population in order the preserve the environment and sustainability. The present work, in the initial phase, intends to analyze if the communication strategy developed there through APAjournal is adequate to capacity of reception if the local people - where, according the IBGE, there are 60% of illiterates. As methodological reference, this paper takes the authors Bauer & Gaskell (2002) when they write about qualitative researchers involving text, and emphasizes the analyses of the vehicle contents in question, in the period from January to April in the current year.Este estudo objetiva identificar e analisar como os sujeitos nao indigenas veem os indigenas no contexto das relacoes intergrupais e, particularmente, no contexto do processo de demarcacao e desocupacao da Reserva Indigena Raposa Serra do Sol. A pesquisa de carater quantitativo descritivo foi realizada em um jornal de circulacao nacional e os resultados indicam que as representacoes dos indigenas que circular (ou nao), nos veiculos de midia, transcende o espaco midiatico fazendo eco no espaco social, ou seja, sao as vozes dos atores sociais nao indigenas que ecoam nos espacos midiatizados, que, quando amplificados e legitimados pela midia, se tornam naturalizados, e, mesmo em se tratando de situacoes potencialmente comunicativas, sao validados como contratos de comunicacao.The soap opera is seen by the most part of theBrazilian population as one of the mainproducts of the National television, specificallyif we talk about soap operas made by RedeGlobo de Televisao which owns the know-howto accomplish such productions. The presentarticle concerns about understand in whichmeans fictional identities representations arearticulated by the receptors during thereception process taking up a case study aboutwomen homosexuality representation played inMulheres Apaixonadas soap opera (ManoelCarlos, TV Globo, 2003) as research method.Supporting theoretical references are StuartHall on identity comprehension and MichelFoucault´s contributions on sexuality disciplinaryappliance properly comprehension concerningboth identities and subjectivities.Este trabalho e fruto dos estudos das relacoes entre Comunicacao e Ciencia da Informacao desenvolvidos no âmbito do Grupo de Pesquisa em Comunicacao Cientifica do PPGCOM/UFRGS. Testou-se umaxa0metodologia para identificar interfaces entre a Comunicacao e a Ciencia da Informacao pela analisexa0da ementa das linhas de pesquisa dos Programas de Pos-Graduacao das duas areas no Brasil. Os resultadosxa0mostraram que, entre as interfaces encontradas, tecnologias, organizacao, representacao e gestao da informacao sao convergencias dos dois campos, com abordagens distintas. As ciencias estaoxa0ampliando fronteiras interdisciplinares: a Ciencia da Informacao volta-se para as questoes sociais,xa0e a Comunicacao, para o uso dos recursos e tecnicas informacionais, delineando questoes e tracandoxa0rumos para o surgimento de novos paradigmas.This paper aims at analyzing and iden fying the di erences and similaries between the Canadian broadcast produc ons and the Brazilianones. Then, it will consider the non-speci c codes: ligh ng, costumes,set design and color to illustrate that everything that is shownon the screen has a meaning and, in most of the cases, this secondmeaning appears only through re ec on. Based on the analysis ofnon-speci c codes, this ar cle examines the rst episode of the Braziliansoap opera om&uria, broadcasted by the Globo channel, andthe Canadian soap opera lings&rrows, broadcasted by The ovie etwork.Os mercados publicitarios do interior,com destaque ao estado de Sao Paulo, tem adquirido maior representatividade como aumento dos investimentos em midia, o que amplia a necessidade de maiorprofissionalizacao da gestao das agencias. xa0O objetivo foi verificar como as agencias depropaganda sediadas no Vale do Paraiba - SP fazem uso de informacoes geradaspor pesquisa de marketing para tomada de decisao e fundamentacao das campanhaspublicitarias que desenvolvem para seus clientes.xa0 A pesquisa caracteriza-se como exploratoria,de abordagem qualitativa, com coleta de dados por meio de entrevistas semiestruturadas com profissionais de agencias de publicidade da regiao estudada. Verificou-seque os gestores das agencias selecionadas como amostra compreendem a relevânciada pesquisa de marketing, no entanto o uso ainda e limitado por questao decustos, falta de credibilidade em fornecedores regionais, falta de conhecimentodos anunciantes sobre pesquisa e pela ampla gama de informacao publicaexistente.The adoption of hypertext, the spread of search technologies and the expansion of interpersonal communication through websites, blogs and social networks change the product news: he suffers modifications to adapt to cibermeio, assimilating multimidialidade and interactivity. Meanwhile, journalist, ethics and the value of its activity are questioned by the readership. This article examines the phenomenon of structural changes in journalism from the perspective of changes with which - adopting the theoretical framework of constructionism - raise three hypotheses.Embora as projecoes de numerosos autores venhamn apontando para o desenvolvimento iminente e macico das publicacoes virtuais, a realidade mostra que a evolucao progressiva da simples referencia, passando pelo resumo mais ou menos detalhado, ate se chegar a publicacao dos textos completos vem se operando com velocidade menor que a prevista por esses autores. Uma analise da situacao real das publicacoes periodicas eletronicas mostra a necessidade de se aprimorar alguns de seus aspectos, tanto conceituais como economicos e visuais, antes de alcancarem um desenvolvimento semelhante ou superior ao das publicacoes impressas. As facilidades de pesquisa e recuperacao da informacao que oferecem os artefatos ou maquinas de busca dos diversos provedores de informacoes, para identificar eventuais documentos virtuais de interesse, sao tambem, ate o momento, precarias. Sao apontadas linhas de estudo que permitiriam melhorar nao so o nivel de qualidade dos periodicos virtuais, enquanto veiculos da informacao cientifica, mas tambem as facilidades de armazenagem e recuperacao deles contida.artigo aborda a globalizacao em suas diversas interfaces, destacando a sua relacao com as empresas e as organizacoes, principalmente na America Latina. O estudo debate o novo cenario da informacao e o impacto das novas tecnologias, dando enfase a questao da gestao do conhecimento.Atraves de leitura inicial de obras sobre o consumo, busco nesse artigo fazer uma breve revisao de obras seminais sobre o tema. Sao analisadas de maneira introdutoria as obras de Mary Douglas, Colin Campbell, Daniel Miller e Everardo Rocha, teoricos renomados do consumo.Este artigo analisa as abordagens feitas pelas revistas Veja, IstoE, Galileu e Superinteressante sobre a Sindrome do Pânico e se as materias auxiliam ou nao os portadores desse disturbio comportamental. 0 corpus compreende as edicoes publicadas entre os anos de 2003-2005 e que apresentaram reportagens sobre o tema, priorizando a analise qualitativa dessas abordagens. Tratou-se ainda de avaliar os efeitos da mensagem sobre o receptor e as reacoes deste a elas. 0 estudo e parte de pesquisa em desenvolvimento no curso de Jornalismo da Faculdade de Tecnologia e Ciencias de Itabuna, no sul da Bahia.The main focus of this article is the oral movement,as a tool and as a communication sphereof popular layers. And preservation of theirculture. An alternative and precious way whenthe subjects don’t have access to the legitimatespeech forms. Including the writing. The presenttext shouts the importance of the tripod: voice,memory and tradition, as bases of continuityand future. There is in the ample literatureabout the oral text, from biblical tradition toSaramago, from the Chinese poems of CheKing to Suassuana, from Guimaraes Rosa toimprovisers, a mix of poets and journalists ofpopular quotidian, their contemporary sourceof inspiration. Voice and gest, rituals and miths,body and imaginary, all of that composing onenarrative that doesn’t end. And, clever, intrude,now, the pores of information channels and,again, find out their veios of the actuality andthe constant overcoming.Neste artigo, objetivamos apontar quais os elementos constitutivos do documentario sao capazes de diferencia-lo de outros generos audiovisuais, como o filme de ficcao e a reportagem jornalistica na TV. Sustentamos que a marca caracteristica do documentario e seu carater autoral, definido como uma construcao singular da realidade, um ponto de vista particular do documentarista em relacao ao que eretratado. Alguns elementos linguistico-discursivos evidenciam esse carater autoral: a maneira como se da voz aos outros, a presenca de parafrases discursivas e um efeito de sentido monofonico. Ainda destacamos a criatividade usada no processo de edicao e montagem como um importante indice de autoria. Tomamos como aparato teorico de analise estudos no campo do Cinema e conceitos do âmbito da Linguistica Textual e da Analise do Discurso.The Ministry of Education has just disclosed the document entitled The Newxa0Average Teaching which is followed by the National Curriculum Guidelinesxa0for the Brazilian Average Teaching, aproved by the National Council ofxa0Education, in june this year. Along with the new legal rules, the theme of thexa0Communication/Technologies interrelation of Information/Education.This research intends to investigate the usesxa0that the popular movements and notxa0Governmental Organizations (ONGs) ofxa0Fortaleza makes of the web. We havexa0observed that in recent years this usexa0became frequent in Brazil. As examples wexa0can check the page of the Radio Favela, inxa0Belo Horizonte, and the site Viva Favela, inxa0Rio de Janeiro, amongst other importantxa0national experiences. In Fortaleza, the Elleryxa0Quarter had the closed Radio Mandacaru forxa0the Anatei and meets currently with a site ofxa0presentation of the quarter and the popularxa0movement. In the Bom Jardim quarter ofxa0Fortaleza we find two ONGs, both using sites.xa0Our research intends to understand thexa0supports and the used languages in thexa0presentation of these sites, observing thatxa0these forms supports and languagesxa0represent more effective spaces ofxa0participation. After this first phase of the fieldxa0research we have the interest to understandxa0the reasons that take the popular movementxa0to use the practical web as forms ofxa0mobilization and construction of its visibility. It is also interesting to verify the results thatxa0the communication in net brings for thexa0actors who are involved in these movements.This paper aims to study the public disclosure of science in the process of regional development facing the Metropolitan Region of Vale do Paraiba. This observation takes as its starting point the possibility of transmission of the scientific information through the world wide web, and investigates the potential of this medium to the purpose of communicating science publicly. The reflections herein developed should contribute to the broadening of the debate about the importance and the role of the scientific knowledge in the maturity of an active and representative society with the government. This descriptive study made use of paper sources and survey next to researchers in the region to discuss the intended issues. At the end, the dissertation argues about the social, politic and economic development possibilities of a society whose public communication of science be available and accessible, with special attention to the specificities of the on-line communication, facing the valeparaibana region.

O Jornalismo Cultural e seus vínculos com o jornalismo feminino: a cultura entre as últimas tendências da moda e a crítica literária

O presente trabalho pretende averiguar como a televisao regional, na cidade de Itabuna, no sul da Bahia, aborda temas relativos as questoes ambientais. E feito um estudo de caso com o programa jornalistico tematico ´Encontro Com´, averiguando como os termos tecnico- ambientais se encontram no discurso televisivo. Os procedimentos metodologicos voltar-se-ao para uma analise quantitativa dos termos e do metodo de analise de materiais audiovisuais. Serao discutidos aspectos qualitativos a partir do discurso das materias e dos entrevistados para identificar o nivel de entendimento passado e a intencao educativa voltada para o conhecimento do publico sobre o meio ambiente.The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the sensibility of the populationup to the rational knowledge of the realitiesof the countries in routes of development.In Spain the ONG that they work with immigrantsthey are a clear example of the evolution andconsolidation of these as alternative source.The growth of the immigration, of 2,3 % of thespanish population in 2000 to 9,3 % in 2006,has propitiated this evolutionWe intend in this text the reevaluationof the social responsibility concept, mainlywhen it is appropriate for the journalisticand medias entertainment companies,in the means of the problem of the medium’sconcentration, strengthen of entertainmentand of the freedom of “company”against the liberty of speech. Theresult is a journalistic covering of crimeand violence facts where what “it intereststhe public” it is not distinguished fromwhat is of “public interest” in fact.This arti cle aims to present Weber’s sociological theory in acti onin individuals contextualizing the journalisti c facts refl ected in thedisaster in Haiti . The clipping of the study was the use of the web,represented by Twitt er, social mobilizati on and functi on of conveyinginformati on to individuals. It is known that social networks havebecome major centers of informati on and are driving new humanbehaviors. In disasters such as that in Haiti , the Internet contributesto the global mobilizati on, which in previous years was representedin lower parti cipati on compared to traditi onal media like radio andtelevision. Used as carry-theoreti cal social studies of Max Weber, theanalysis of companies held by Pierre Bourdieu and author J.B. Pinho,introducing the web in the studies of journalism.The history of the press in Mexico has as objectives recover, reconstruct and interpret the way in which the journalism was executed in a specific period of time. But this history recovered only the masculine presence. The gender studies had allowed making visible the women and feminine journalists in diverse historical periods, the periodistical gender they practiced and the topics they worried about. That is how it can be affirmed that their journalism was characterized, in firsts terms, for exposing experiences out of the intimacy and interpret their own feminine condition. Subsequently, for inform about diverse situations considered news, also considered not important but relevant since end of the nineteenth century. Finally, the main objective of this article is apply gender category to journalism history.Este trabalho e parte de uma pesquisa mais extensa que tem por objetivo contribuir para uma melhor compreensao do papel que a presenca da diversidade e da diferenca nas producoes midiaticas pode trazer para os processos de enriquecimento cultural e de democratizacao das relacoes sociais. Parte-se do principio que nas sociedades contemporâneas, em que a logica do espetaculo se estende para a esfera das relacoes sociais, a visibilidade midiatica implica alguma forma de reconhecimento e de legitimacao das diversidades.The related principle of politics to news settlesthey infer in the use of the technique, thestructure and the process as systems that pickus, transmit, convey and observe a sequenceof conducts in the individual. These are waysto talk politics and to transmit it according toits individual or collective action and its turnit gives rises to spectacular behaviours. Thefreedom of Media is in the construction of thenear information by code paradigms adaptedto the human comprehensiveness throughemotional metacognitive process and adducingindifference, according to its experiences andsinequismosIn this ar cle, the underlying hypothesis is that, looking beyond masscommunica on, the processes which relate to communica on themesand the produc on of subjec vity nowadays go through more andmore intensive use of new communica on technology. The hypothesisseeks to sustain itself through the observa on of three socio-economicand cultural phenomena directly linked to the forma on of the eldof contemporary communica on. irst: the passage of mass communicaon towards segmented communica on. econd: the passage fromstudying e ects to the emergence and the use of new network andacentric digital communica on technology. Third: the modula on ofmass communica on through contemporary media prac ce.xa0nderthese condi ons, what comes into play in these incessant processes ofsubjec va on is the instability of the “in common” in communica onin the light of the intensive produc on of the policy of di erence.AbstractThis paper is based on the theoretical reference of cultural studies, the theory of social representations and the feminist criticism, to analyze, under the perspective of gender studies, Mandrake TV series, aired on HBO in Brazil, from 2005 to 2007, with a repeat in 2010. It investigates the meanings assigned to male and female bodies that conform gender identities. The analysis considered elements of the audiovisual grammar, such as frameworks, point of view, camera movement and character building. It was revealed the existence of a patriarchal look, reinforcing gender stereotypes and stigmas attached to the desire and consumption of female and male bodies.The arti cle discusses the soap opera consumpti on as a cultural productby men. Therefore, the cultural components with infl uence onthe male and female identi ty are approached. It is observed howthese aspects can act on the soap opera consumpti on by men fromlower social class who have the non-subscribed TV as a main information and entertainment source. The fi eld research was conductedby applying a questi onnaire. It is concluded that among the 10 interviewees,only one did not have the habit of watching soap operas. Allthe other parti cipants were att racted by the soap opera script.It is a question of provide elements for aninvestigation of contemporary long distanceconversation, specially the computer mediated one. To achieve our purpose, we focus initially on the conversation practice as a whole,inserting this into a wider social context of progressive destruction of distinctions between public and private spheres. Then, we recuperate some of Gabriel Tarde´s keensighted observations concerning conversation: its particularities, some of its historical issuesand, refering to our specific object, its intricate relations to sociability and communication devices. Finally, based on what was outlined, we indicate some implications of virtual technologies´ advent on contemporary conversation practicesThe article is a reflexion about visual pollutionxa0provoked by the attempt of Sao Paulo city hallxa0to prohibit all external advertising. The authorxa0says that this prohibition is an agenda-settingxa0strategy and media usage in order to maintainxa0intellectual powerthrough persuasive argumentsxa0in relation to urban visibilityOne objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.A report of detailed research concerning academic education of the professional and opportunities of employment for the librarian in Goiânia. The research envolves recently graduated professionals and the businessxa0 institutions and companics who use (or not) computer information services. Besides the model profile described by professional nstitutions, the authors prepare changes in the educationial curriculum for the professional in (computer) information.The specialized literature on collaborative research analysis emphasis, among the management andxa0coordination devices, the role of information and communication technologies (ICTs) toolsxa0available. In recent years, we have witnessed in Brazil the dissemination of collaborative researchxa0initiatives. Nevertheless, few studies concentrate on discussing the coordination and managementxa0strategies practiced, as well as the ICTs tools used by the local research programs. The aim of thisxa0article is to describe and analyze, in the light of literature, the local use of ICTs tools as instrumentsxa0to coordinate collaborative scientific research. To this end, we analyze the experience of axa0technological research program in health inputs, which uses cooperative networks, developed by axa0public health institution of national scope.This paper focuses on the problem ofracial profiling practices employed by po-lice forces in Brazil and in England. In re-cent years, this very controversial methodresulted in the death of two innocent Bra-zilian victims: Jean Charles de Menezesand Flavio Ferreira Sant’Ana. Becauseboth events were the subject of intensemedia coverage in Brazil, comparativemedia analysis may provide valuable in-sight into the question of how crimes de-riving from racist procedures call for spe-cific media strategies. My main argumentis that these two events – and the corre-sponding Brazilian public reactions theyproduced in Brazil and elsewhere – giveexpression to: 1) the problem of uncertaintyinherent in any racial profiling system,especially in multicultural settings;2) the contrastive Brazilian popular reac-tions and claims for justice in the casesabove.Under the context of mediated society, arising with the newtechnologies of communica on and informa on, the paper aimsto ques on the concept of eld of the media constructed by odrigues(1990) which sees the media even as a linear subsystemand representa onal. The ques ons occur from a current demandwhich shows the a ec on between tradi onal media (radio, TV andprint) and the possibili es of the nternet that can cause changesto outline new prospects for studies of the area of communica on.On line Corporate communication means to make strategies and tactics toxa0ensure the corporate presence on the Web. Biggest and minor size companiesxa0will have different needs. Internet is a new communication way, more interactivexa0and much more personalized than any of the existing ways. This article presentsxa0new challenges and trends in online corporate communications and analyzedxa0the Internet impact on the business.The objective of this article is toxa0present an account of the research done byxa0Ien Ang, in the 80s, about the soap operaxa0Dallas and its spectators. The main point isxa0to identify some characteristics of Dallas thatxa0organize the viewers pleasure.This essay aims to go through the crisscrossed lines, the tracks andthe cracks, the paths and ways, and so, the questions raised by LilianaSulzbach throughout “The Invention of Childhood” documentary production.She leads us to think the childhood/child being as a processhistorically built. Although this task will not be just hers as the “actors”,the spectators, the “word-actor”, the multiple narratives and severalperspectives will also address it. The director does not want to “document”or simply give us “the right answers”, instead, she seems tostruggle to develop a problematical concept and, therefore, using thisdynamic, to make us think about (and with) her issues. From a geneaxa0logical and perspective look, her “actors” are always presented as historicalsubjects that are able to produce polyphonic, unique, multipleand collective ways of existence. Sulzbach on this bursting multiplicity,full of differences, impregnated in the social fabric, allows us to establishreflection points.One objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.Professor Moran shows how interactive process of communication and thexa0use of Internet inside a concept of class-research can improve learning. Teachingxa0with new technologies reaches great acomplishments if it happens within axa0transformation context, where professors and students are involved in an openxa0communication process, with interpersonal and group participation or, else, thexa0Internet and other midias will only enforce the conventional and authoritarianxa0ways of teaching.O fascinio pelos Reality Shows e os marcadores espaco-temporais quexa0definem a distância entre o real e o espetaculo sao temas importantesxa0neste artigo. A reflexao sobre o crescimento do numero de programasxa0de televisao nesse formato e a consequente inclusao de anonimos em aventuras televisivas, transformando-os em modelos de comportamentosxa0e de consumo para a sociedade alem de desconstituir marcadoresxa0positivos na relacao comunicativa entre a realidade e a imaginacao. Assimxa0como a curiosidade e o ponto-chave do sucesso desse formato televisivoxa0em que o texto e o roteiro sao uma trama construida a cada dia, editada por um grupo televisivo que busca a audiencia numa sociedadexa0mundializada, onde tudo e todos sao e nao sao, este tipo de programaxa0cria um novo espaco de participacao publica a partir da exploracao dasxa0intimidades, atenuando a linha divisoria entre o real e o imaginario exa0tornando a imaginacao um importante elemento no processo de mercantilizacaoxa0e espetacularizacao da comunicacao.The Ambiental Protection Area of Lagoon Enchanted, located in Ilheus city, in the state of Bahia, has a population superior of 23 thousand people, there is applied the communicational press product, with the aim of inform, educate and to touch the local population in order the preserve the environment and sustainability. The present work, in the initial phase, intends to analyze if the communication strategy developed there through APAjournal is adequate to capacity of reception if the local people - where, according the IBGE, there are 60% of illiterates. As methodological reference, this paper takes the authors Bauer & Gaskell (2002) when they write about qualitative researchers involving text, and emphasizes the analyses of the vehicle contents in question, in the period from January to April in the current year.Este estudo objetiva identificar e analisar como os sujeitos nao indigenas veem os indigenas no contexto das relacoes intergrupais e, particularmente, no contexto do processo de demarcacao e desocupacao da Reserva Indigena Raposa Serra do Sol. A pesquisa de carater quantitativo descritivo foi realizada em um jornal de circulacao nacional e os resultados indicam que as representacoes dos indigenas que circular (ou nao), nos veiculos de midia, transcende o espaco midiatico fazendo eco no espaco social, ou seja, sao as vozes dos atores sociais nao indigenas que ecoam nos espacos midiatizados, que, quando amplificados e legitimados pela midia, se tornam naturalizados, e, mesmo em se tratando de situacoes potencialmente comunicativas, sao validados como contratos de comunicacao.The soap opera is seen by the most part of theBrazilian population as one of the mainproducts of the National television, specificallyif we talk about soap operas made by RedeGlobo de Televisao which owns the know-howto accomplish such productions. The presentarticle concerns about understand in whichmeans fictional identities representations arearticulated by the receptors during thereception process taking up a case study aboutwomen homosexuality representation played inMulheres Apaixonadas soap opera (ManoelCarlos, TV Globo, 2003) as research method.Supporting theoretical references are StuartHall on identity comprehension and MichelFoucault´s contributions on sexuality disciplinaryappliance properly comprehension concerningboth identities and subjectivities.Este trabalho e fruto dos estudos das relacoes entre Comunicacao e Ciencia da Informacao desenvolvidos no âmbito do Grupo de Pesquisa em Comunicacao Cientifica do PPGCOM/UFRGS. Testou-se umaxa0metodologia para identificar interfaces entre a Comunicacao e a Ciencia da Informacao pela analisexa0da ementa das linhas de pesquisa dos Programas de Pos-Graduacao das duas areas no Brasil. Os resultadosxa0mostraram que, entre as interfaces encontradas, tecnologias, organizacao, representacao e gestao da informacao sao convergencias dos dois campos, com abordagens distintas. As ciencias estaoxa0ampliando fronteiras interdisciplinares: a Ciencia da Informacao volta-se para as questoes sociais,xa0e a Comunicacao, para o uso dos recursos e tecnicas informacionais, delineando questoes e tracandoxa0rumos para o surgimento de novos paradigmas.This paper aims at analyzing and iden fying the di erences and similaries between the Canadian broadcast produc ons and the Brazilianones. Then, it will consider the non-speci c codes: ligh ng, costumes,set design and color to illustrate that everything that is shownon the screen has a meaning and, in most of the cases, this secondmeaning appears only through re ec on. Based on the analysis ofnon-speci c codes, this ar cle examines the rst episode of the Braziliansoap opera om&uria, broadcasted by the Globo channel, andthe Canadian soap opera lings&rrows, broadcasted by The ovie etwork.Os mercados publicitarios do interior,com destaque ao estado de Sao Paulo, tem adquirido maior representatividade como aumento dos investimentos em midia, o que amplia a necessidade de maiorprofissionalizacao da gestao das agencias. xa0O objetivo foi verificar como as agencias depropaganda sediadas no Vale do Paraiba - SP fazem uso de informacoes geradaspor pesquisa de marketing para tomada de decisao e fundamentacao das campanhaspublicitarias que desenvolvem para seus clientes.xa0 A pesquisa caracteriza-se como exploratoria,de abordagem qualitativa, com coleta de dados por meio de entrevistas semiestruturadas com profissionais de agencias de publicidade da regiao estudada. Verificou-seque os gestores das agencias selecionadas como amostra compreendem a relevânciada pesquisa de marketing, no entanto o uso ainda e limitado por questao decustos, falta de credibilidade em fornecedores regionais, falta de conhecimentodos anunciantes sobre pesquisa e pela ampla gama de informacao publicaexistente.The adoption of hypertext, the spread of search technologies and the expansion of interpersonal communication through websites, blogs and social networks change the product news: he suffers modifications to adapt to cibermeio, assimilating multimidialidade and interactivity. Meanwhile, journalist, ethics and the value of its activity are questioned by the readership. This article examines the phenomenon of structural changes in journalism from the perspective of changes with which - adopting the theoretical framework of constructionism - raise three hypotheses.Embora as projecoes de numerosos autores venhamn apontando para o desenvolvimento iminente e macico das publicacoes virtuais, a realidade mostra que a evolucao progressiva da simples referencia, passando pelo resumo mais ou menos detalhado, ate se chegar a publicacao dos textos completos vem se operando com velocidade menor que a prevista por esses autores. Uma analise da situacao real das publicacoes periodicas eletronicas mostra a necessidade de se aprimorar alguns de seus aspectos, tanto conceituais como economicos e visuais, antes de alcancarem um desenvolvimento semelhante ou superior ao das publicacoes impressas. As facilidades de pesquisa e recuperacao da informacao que oferecem os artefatos ou maquinas de busca dos diversos provedores de informacoes, para identificar eventuais documentos virtuais de interesse, sao tambem, ate o momento, precarias. Sao apontadas linhas de estudo que permitiriam melhorar nao so o nivel de qualidade dos periodicos virtuais, enquanto veiculos da informacao cientifica, mas tambem as facilidades de armazenagem e recuperacao deles contida.artigo aborda a globalizacao em suas diversas interfaces, destacando a sua relacao com as empresas e as organizacoes, principalmente na America Latina. O estudo debate o novo cenario da informacao e o impacto das novas tecnologias, dando enfase a questao da gestao do conhecimento.Atraves de leitura inicial de obras sobre o consumo, busco nesse artigo fazer uma breve revisao de obras seminais sobre o tema. Sao analisadas de maneira introdutoria as obras de Mary Douglas, Colin Campbell, Daniel Miller e Everardo Rocha, teoricos renomados do consumo.Este artigo analisa as abordagens feitas pelas revistas Veja, IstoE, Galileu e Superinteressante sobre a Sindrome do Pânico e se as materias auxiliam ou nao os portadores desse disturbio comportamental. 0 corpus compreende as edicoes publicadas entre os anos de 2003-2005 e que apresentaram reportagens sobre o tema, priorizando a analise qualitativa dessas abordagens. Tratou-se ainda de avaliar os efeitos da mensagem sobre o receptor e as reacoes deste a elas. 0 estudo e parte de pesquisa em desenvolvimento no curso de Jornalismo da Faculdade de Tecnologia e Ciencias de Itabuna, no sul da Bahia.The main focus of this article is the oral movement,as a tool and as a communication sphereof popular layers. And preservation of theirculture. An alternative and precious way whenthe subjects don’t have access to the legitimatespeech forms. Including the writing. The presenttext shouts the importance of the tripod: voice,memory and tradition, as bases of continuityand future. There is in the ample literatureabout the oral text, from biblical tradition toSaramago, from the Chinese poems of CheKing to Suassuana, from Guimaraes Rosa toimprovisers, a mix of poets and journalists ofpopular quotidian, their contemporary sourceof inspiration. Voice and gest, rituals and miths,body and imaginary, all of that composing onenarrative that doesn’t end. And, clever, intrude,now, the pores of information channels and,again, find out their veios of the actuality andthe constant overcoming.Neste artigo, objetivamos apontar quais os elementos constitutivos do documentario sao capazes de diferencia-lo de outros generos audiovisuais, como o filme de ficcao e a reportagem jornalistica na TV. Sustentamos que a marca caracteristica do documentario e seu carater autoral, definido como uma construcao singular da realidade, um ponto de vista particular do documentarista em relacao ao que eretratado. Alguns elementos linguistico-discursivos evidenciam esse carater autoral: a maneira como se da voz aos outros, a presenca de parafrases discursivas e um efeito de sentido monofonico. Ainda destacamos a criatividade usada no processo de edicao e montagem como um importante indice de autoria. Tomamos como aparato teorico de analise estudos no campo do Cinema e conceitos do âmbito da Linguistica Textual e da Analise do Discurso.The Ministry of Education has just disclosed the document entitled The Newxa0Average Teaching which is followed by the National Curriculum Guidelinesxa0for the Brazilian Average Teaching, aproved by the National Council ofxa0Education, in june this year. Along with the new legal rules, the theme of thexa0Communication/Technologies interrelation of Information/Education.This research intends to investigate the usesxa0that the popular movements and notxa0Governmental Organizations (ONGs) ofxa0Fortaleza makes of the web. We havexa0observed that in recent years this usexa0became frequent in Brazil. As examples wexa0can check the page of the Radio Favela, inxa0Belo Horizonte, and the site Viva Favela, inxa0Rio de Janeiro, amongst other importantxa0national experiences. In Fortaleza, the Elleryxa0Quarter had the closed Radio Mandacaru forxa0the Anatei and meets currently with a site ofxa0presentation of the quarter and the popularxa0movement. In the Bom Jardim quarter ofxa0Fortaleza we find two ONGs, both using sites.xa0Our research intends to understand thexa0supports and the used languages in thexa0presentation of these sites, observing thatxa0these forms supports and languagesxa0represent more effective spaces ofxa0participation. After this first phase of the fieldxa0research we have the interest to understandxa0the reasons that take the popular movementxa0to use the practical web as forms ofxa0mobilization and construction of its visibility. It is also interesting to verify the results thatxa0the communication in net brings for thexa0actors who are involved in these movements.This paper aims to study the public disclosure of science in the process of regional development facing the Metropolitan Region of Vale do Paraiba. This observation takes as its starting point the possibility of transmission of the scientific information through the world wide web, and investigates the potential of this medium to the purpose of communicating science publicly. The reflections herein developed should contribute to the broadening of the debate about the importance and the role of the scientific knowledge in the maturity of an active and representative society with the government. This descriptive study made use of paper sources and survey next to researchers in the region to discuss the intended issues. At the end, the dissertation argues about the social, politic and economic development possibilities of a society whose public communication of science be available and accessible, with special attention to the specificities of the on-line communication, facing the valeparaibana region.

Entrevista com Massimo Canevacci

O presente trabalho pretende averiguar como a televisao regional, na cidade de Itabuna, no sul da Bahia, aborda temas relativos as questoes ambientais. E feito um estudo de caso com o programa jornalistico tematico ´Encontro Com´, averiguando como os termos tecnico- ambientais se encontram no discurso televisivo. Os procedimentos metodologicos voltar-se-ao para uma analise quantitativa dos termos e do metodo de analise de materiais audiovisuais. Serao discutidos aspectos qualitativos a partir do discurso das materias e dos entrevistados para identificar o nivel de entendimento passado e a intencao educativa voltada para o conhecimento do publico sobre o meio ambiente.The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the sensibility of the populationup to the rational knowledge of the realitiesof the countries in routes of development.In Spain the ONG that they work with immigrantsthey are a clear example of the evolution andconsolidation of these as alternative source.The growth of the immigration, of 2,3 % of thespanish population in 2000 to 9,3 % in 2006,has propitiated this evolutionWe intend in this text the reevaluationof the social responsibility concept, mainlywhen it is appropriate for the journalisticand medias entertainment companies,in the means of the problem of the medium’sconcentration, strengthen of entertainmentand of the freedom of “company”against the liberty of speech. Theresult is a journalistic covering of crimeand violence facts where what “it intereststhe public” it is not distinguished fromwhat is of “public interest” in fact.This arti cle aims to present Weber’s sociological theory in acti onin individuals contextualizing the journalisti c facts refl ected in thedisaster in Haiti . The clipping of the study was the use of the web,represented by Twitt er, social mobilizati on and functi on of conveyinginformati on to individuals. It is known that social networks havebecome major centers of informati on and are driving new humanbehaviors. In disasters such as that in Haiti , the Internet contributesto the global mobilizati on, which in previous years was representedin lower parti cipati on compared to traditi onal media like radio andtelevision. Used as carry-theoreti cal social studies of Max Weber, theanalysis of companies held by Pierre Bourdieu and author J.B. Pinho,introducing the web in the studies of journalism.The history of the press in Mexico has as objectives recover, reconstruct and interpret the way in which the journalism was executed in a specific period of time. But this history recovered only the masculine presence. The gender studies had allowed making visible the women and feminine journalists in diverse historical periods, the periodistical gender they practiced and the topics they worried about. That is how it can be affirmed that their journalism was characterized, in firsts terms, for exposing experiences out of the intimacy and interpret their own feminine condition. Subsequently, for inform about diverse situations considered news, also considered not important but relevant since end of the nineteenth century. Finally, the main objective of this article is apply gender category to journalism history.Este trabalho e parte de uma pesquisa mais extensa que tem por objetivo contribuir para uma melhor compreensao do papel que a presenca da diversidade e da diferenca nas producoes midiaticas pode trazer para os processos de enriquecimento cultural e de democratizacao das relacoes sociais. Parte-se do principio que nas sociedades contemporâneas, em que a logica do espetaculo se estende para a esfera das relacoes sociais, a visibilidade midiatica implica alguma forma de reconhecimento e de legitimacao das diversidades.The related principle of politics to news settlesthey infer in the use of the technique, thestructure and the process as systems that pickus, transmit, convey and observe a sequenceof conducts in the individual. These are waysto talk politics and to transmit it according toits individual or collective action and its turnit gives rises to spectacular behaviours. Thefreedom of Media is in the construction of thenear information by code paradigms adaptedto the human comprehensiveness throughemotional metacognitive process and adducingindifference, according to its experiences andsinequismosIn this ar cle, the underlying hypothesis is that, looking beyond masscommunica on, the processes which relate to communica on themesand the produc on of subjec vity nowadays go through more andmore intensive use of new communica on technology. The hypothesisseeks to sustain itself through the observa on of three socio-economicand cultural phenomena directly linked to the forma on of the eldof contemporary communica on. irst: the passage of mass communicaon towards segmented communica on. econd: the passage fromstudying e ects to the emergence and the use of new network andacentric digital communica on technology. Third: the modula on ofmass communica on through contemporary media prac ce.xa0nderthese condi ons, what comes into play in these incessant processes ofsubjec va on is the instability of the “in common” in communica onin the light of the intensive produc on of the policy of di erence.AbstractThis paper is based on the theoretical reference of cultural studies, the theory of social representations and the feminist criticism, to analyze, under the perspective of gender studies, Mandrake TV series, aired on HBO in Brazil, from 2005 to 2007, with a repeat in 2010. It investigates the meanings assigned to male and female bodies that conform gender identities. The analysis considered elements of the audiovisual grammar, such as frameworks, point of view, camera movement and character building. It was revealed the existence of a patriarchal look, reinforcing gender stereotypes and stigmas attached to the desire and consumption of female and male bodies.The arti cle discusses the soap opera consumpti on as a cultural productby men. Therefore, the cultural components with infl uence onthe male and female identi ty are approached. It is observed howthese aspects can act on the soap opera consumpti on by men fromlower social class who have the non-subscribed TV as a main information and entertainment source. The fi eld research was conductedby applying a questi onnaire. It is concluded that among the 10 interviewees,only one did not have the habit of watching soap operas. Allthe other parti cipants were att racted by the soap opera script.It is a question of provide elements for aninvestigation of contemporary long distanceconversation, specially the computer mediated one. To achieve our purpose, we focus initially on the conversation practice as a whole,inserting this into a wider social context of progressive destruction of distinctions between public and private spheres. Then, we recuperate some of Gabriel Tarde´s keensighted observations concerning conversation: its particularities, some of its historical issuesand, refering to our specific object, its intricate relations to sociability and communication devices. Finally, based on what was outlined, we indicate some implications of virtual technologies´ advent on contemporary conversation practicesThe article is a reflexion about visual pollutionxa0provoked by the attempt of Sao Paulo city hallxa0to prohibit all external advertising. The authorxa0says that this prohibition is an agenda-settingxa0strategy and media usage in order to maintainxa0intellectual powerthrough persuasive argumentsxa0in relation to urban visibilityOne objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.A report of detailed research concerning academic education of the professional and opportunities of employment for the librarian in Goiânia. The research envolves recently graduated professionals and the businessxa0 institutions and companics who use (or not) computer information services. Besides the model profile described by professional nstitutions, the authors prepare changes in the educationial curriculum for the professional in (computer) information.The specialized literature on collaborative research analysis emphasis, among the management andxa0coordination devices, the role of information and communication technologies (ICTs) toolsxa0available. In recent years, we have witnessed in Brazil the dissemination of collaborative researchxa0initiatives. Nevertheless, few studies concentrate on discussing the coordination and managementxa0strategies practiced, as well as the ICTs tools used by the local research programs. The aim of thisxa0article is to describe and analyze, in the light of literature, the local use of ICTs tools as instrumentsxa0to coordinate collaborative scientific research. To this end, we analyze the experience of axa0technological research program in health inputs, which uses cooperative networks, developed by axa0public health institution of national scope.This paper focuses on the problem ofracial profiling practices employed by po-lice forces in Brazil and in England. In re-cent years, this very controversial methodresulted in the death of two innocent Bra-zilian victims: Jean Charles de Menezesand Flavio Ferreira Sant’Ana. Becauseboth events were the subject of intensemedia coverage in Brazil, comparativemedia analysis may provide valuable in-sight into the question of how crimes de-riving from racist procedures call for spe-cific media strategies. My main argumentis that these two events – and the corre-sponding Brazilian public reactions theyproduced in Brazil and elsewhere – giveexpression to: 1) the problem of uncertaintyinherent in any racial profiling system,especially in multicultural settings;2) the contrastive Brazilian popular reac-tions and claims for justice in the casesabove.Under the context of mediated society, arising with the newtechnologies of communica on and informa on, the paper aimsto ques on the concept of eld of the media constructed by odrigues(1990) which sees the media even as a linear subsystemand representa onal. The ques ons occur from a current demandwhich shows the a ec on between tradi onal media (radio, TV andprint) and the possibili es of the nternet that can cause changesto outline new prospects for studies of the area of communica on.On line Corporate communication means to make strategies and tactics toxa0ensure the corporate presence on the Web. Biggest and minor size companiesxa0will have different needs. Internet is a new communication way, more interactivexa0and much more personalized than any of the existing ways. This article presentsxa0new challenges and trends in online corporate communications and analyzedxa0the Internet impact on the business.The objective of this article is toxa0present an account of the research done byxa0Ien Ang, in the 80s, about the soap operaxa0Dallas and its spectators. The main point isxa0to identify some characteristics of Dallas thatxa0organize the viewers pleasure.This essay aims to go through the crisscrossed lines, the tracks andthe cracks, the paths and ways, and so, the questions raised by LilianaSulzbach throughout “The Invention of Childhood” documentary production.She leads us to think the childhood/child being as a processhistorically built. Although this task will not be just hers as the “actors”,the spectators, the “word-actor”, the multiple narratives and severalperspectives will also address it. The director does not want to “document”or simply give us “the right answers”, instead, she seems tostruggle to develop a problematical concept and, therefore, using thisdynamic, to make us think about (and with) her issues. From a geneaxa0logical and perspective look, her “actors” are always presented as historicalsubjects that are able to produce polyphonic, unique, multipleand collective ways of existence. Sulzbach on this bursting multiplicity,full of differences, impregnated in the social fabric, allows us to establishreflection points.One objective of this work has been to address the chronic American classic comparatively with registration and identify meaning displacements around representations of popular sectors, regarding the treatment traditionally hegemonic journalism grants. The chronicles that constitute our corpus of particular interest because stories relate actual track closest thing to literary journalism, in which the subjectivity of the speaker-writer-narrator through the descriptions and events or enter other subjectivities, by choosing from multiple viewpoints. Objectivity strategies give way to making techniques fictionalization subjectivity emerge even in the use of the third person. This process causes a disruption fictionalization collective belief in mobilizing new looks that far from legitimizing the collective imaginary, establishing interpretive tensions. Is chosen, then the body deal with the methodology selected chronic discourse analysis, especially narratology instruments. For this, a theoretical framework has been instrumental from which the analysis was performed in which the contributions are articulated Schaeffer (1999), Metz (1972), Eco (1996, Genette (1972) and Ricoeur (1978), among others.Professor Moran shows how interactive process of communication and thexa0use of Internet inside a concept of class-research can improve learning. Teachingxa0with new technologies reaches great acomplishments if it happens within axa0transformation context, where professors and students are involved in an openxa0communication process, with interpersonal and group participation or, else, thexa0Internet and other midias will only enforce the conventional and authoritarianxa0ways of teaching.O fascinio pelos Reality Shows e os marcadores espaco-temporais quexa0definem a distância entre o real e o espetaculo sao temas importantesxa0neste artigo. A reflexao sobre o crescimento do numero de programasxa0de televisao nesse formato e a consequente inclusao de anonimos em aventuras televisivas, transformando-os em modelos de comportamentosxa0e de consumo para a sociedade alem de desconstituir marcadoresxa0positivos na relacao comunicativa entre a realidade e a imaginacao. Assimxa0como a curiosidade e o ponto-chave do sucesso desse formato televisivoxa0em que o texto e o roteiro sao uma trama construida a cada dia, editada por um grupo televisivo que busca a audiencia numa sociedadexa0mundializada, onde tudo e todos sao e nao sao, este tipo de programaxa0cria um novo espaco de participacao publica a partir da exploracao dasxa0intimidades, atenuando a linha divisoria entre o real e o imaginario exa0tornando a imaginacao um importante elemento no processo de mercantilizacaoxa0e espetacularizacao da comunicacao.The Ambiental Protection Area of Lagoon Enchanted, located in Ilheus city, in the state of Bahia, has a population superior of 23 thousand people, there is applied the communicational press product, with the aim of inform, educate and to touch the local population in order the preserve the environment and sustainability. The present work, in the initial phase, intends to analyze if the communication strategy developed there through APAjournal is adequate to capacity of reception if the local people - where, according the IBGE, there are 60% of illiterates. As methodological reference, this paper takes the authors Bauer & Gaskell (2002) when they write about qualitative researchers involving text, and emphasizes the analyses of the vehicle contents in question, in the period from January to April in the current year.Este estudo objetiva identificar e analisar como os sujeitos nao indigenas veem os indigenas no contexto das relacoes intergrupais e, particularmente, no contexto do processo de demarcacao e desocupacao da Reserva Indigena Raposa Serra do Sol. A pesquisa de carater quantitativo descritivo foi realizada em um jornal de circulacao nacional e os resultados indicam que as representacoes dos indigenas que circular (ou nao), nos veiculos de midia, transcende o espaco midiatico fazendo eco no espaco social, ou seja, sao as vozes dos atores sociais nao indigenas que ecoam nos espacos midiatizados, que, quando amplificados e legitimados pela midia, se tornam naturalizados, e, mesmo em se tratando de situacoes potencialmente comunicativas, sao validados como contratos de comunicacao.The soap opera is seen by the most part of theBrazilian population as one of the mainproducts of the National television, specificallyif we talk about soap operas made by RedeGlobo de Televisao which owns the know-howto accomplish such productions. The presentarticle concerns about understand in whichmeans fictional identities representations arearticulated by the receptors during thereception process taking up a case study aboutwomen homosexuality representation played inMulheres Apaixonadas soap opera (ManoelCarlos, TV Globo, 2003) as research method.Supporting theoretical references are StuartHall on identity comprehension and MichelFoucault´s contributions on sexuality disciplinaryappliance properly comprehension concerningboth identities and subjectivities.Este trabalho e fruto dos estudos das relacoes entre Comunicacao e Ciencia da Informacao desenvolvidos no âmbito do Grupo de Pesquisa em Comunicacao Cientifica do PPGCOM/UFRGS. Testou-se umaxa0metodologia para identificar interfaces entre a Comunicacao e a Ciencia da Informacao pela analisexa0da ementa das linhas de pesquisa dos Programas de Pos-Graduacao das duas areas no Brasil. Os resultadosxa0mostraram que, entre as interfaces encontradas, tecnologias, organizacao, representacao e gestao da informacao sao convergencias dos dois campos, com abordagens distintas. As ciencias estaoxa0ampliando fronteiras interdisciplinares: a Ciencia da Informacao volta-se para as questoes sociais,xa0e a Comunicacao, para o uso dos recursos e tecnicas informacionais, delineando questoes e tracandoxa0rumos para o surgimento de novos paradigmas.This paper aims at analyzing and iden fying the di erences and similaries between the Canadian broadcast produc ons and the Brazilianones. Then, it will consider the non-speci c codes: ligh ng, costumes,set design and color to illustrate that everything that is shownon the screen has a meaning and, in most of the cases, this secondmeaning appears only through re ec on. Based on the analysis ofnon-speci c codes, this ar cle examines the rst episode of the Braziliansoap opera om&uria, broadcasted by the Globo channel, andthe Canadian soap opera lings&rrows, broadcasted by The ovie etwork.Os mercados publicitarios do interior,com destaque ao estado de Sao Paulo, tem adquirido maior representatividade como aumento dos investimentos em midia, o que amplia a necessidade de maiorprofissionalizacao da gestao das agencias. xa0O objetivo foi verificar como as agencias depropaganda sediadas no Vale do Paraiba - SP fazem uso de informacoes geradaspor pesquisa de marketing para tomada de decisao e fundamentacao das campanhaspublicitarias que desenvolvem para seus clientes.xa0 A pesquisa caracteriza-se como exploratoria,de abordagem qualitativa, com coleta de dados por meio de entrevistas semiestruturadas com profissionais de agencias de publicidade da regiao estudada. Verificou-seque os gestores das agencias selecionadas como amostra compreendem a relevânciada pesquisa de marketing, no entanto o uso ainda e limitado por questao decustos, falta de credibilidade em fornecedores regionais, falta de conhecimentodos anunciantes sobre pesquisa e pela ampla gama de informacao publicaexistente.The adoption of hypertext, the spread of search technologies and the expansion of interpersonal communication through websites, blogs and social networks change the product news: he suffers modifications to adapt to cibermeio, assimilating multimidialidade and interactivity. Meanwhile, journalist, ethics and the value of its activity are questioned by the readership. This article examines the phenomenon of structural changes in journalism from the perspective of changes with which - adopting the theoretical framework of constructionism - raise three hypotheses.Embora as projecoes de numerosos autores venhamn apontando para o desenvolvimento iminente e macico das publicacoes virtuais, a realidade mostra que a evolucao progressiva da simples referencia, passando pelo resumo mais ou menos detalhado, ate se chegar a publicacao dos textos completos vem se operando com velocidade menor que a prevista por esses autores. Uma analise da situacao real das publicacoes periodicas eletronicas mostra a necessidade de se aprimorar alguns de seus aspectos, tanto conceituais como economicos e visuais, antes de alcancarem um desenvolvimento semelhante ou superior ao das publicacoes impressas. As facilidades de pesquisa e recuperacao da informacao que oferecem os artefatos ou maquinas de busca dos diversos provedores de informacoes, para identificar eventuais documentos virtuais de interesse, sao tambem, ate o momento, precarias. Sao apontadas linhas de estudo que permitiriam melhorar nao so o nivel de qualidade dos periodicos virtuais, enquanto veiculos da informacao cientifica, mas tambem as facilidades de armazenagem e recuperacao deles contida.artigo aborda a globalizacao em suas diversas interfaces, destacando a sua relacao com as empresas e as organizacoes, principalmente na America Latina. O estudo debate o novo cenario da informacao e o impacto das novas tecnologias, dando enfase a questao da gestao do conhecimento.Atraves de leitura inicial de obras sobre o consumo, busco nesse artigo fazer uma breve revisao de obras seminais sobre o tema. Sao analisadas de maneira introdutoria as obras de Mary Douglas, Colin Campbell, Daniel Miller e Everardo Rocha, teoricos renomados do consumo.Este artigo analisa as abordagens feitas pelas revistas Veja, IstoE, Galileu e Superinteressante sobre a Sindrome do Pânico e se as materias auxiliam ou nao os portadores desse disturbio comportamental. 0 corpus compreende as edicoes publicadas entre os anos de 2003-2005 e que apresentaram reportagens sobre o tema, priorizando a analise qualitativa dessas abordagens. Tratou-se ainda de avaliar os efeitos da mensagem sobre o receptor e as reacoes deste a elas. 0 estudo e parte de pesquisa em desenvolvimento no curso de Jornalismo da Faculdade de Tecnologia e Ciencias de Itabuna, no sul da Bahia.The main focus of this article is the oral movement,as a tool and as a communication sphereof popular layers. And preservation of theirculture. An alternative and precious way whenthe subjects don’t have access to the legitimatespeech forms. Including the writing. The presenttext shouts the importance of the tripod: voice,memory and tradition, as bases of continuityand future. There is in the ample literatureabout the oral text, from biblical tradition toSaramago, from the Chinese poems of CheKing to Suassuana, from Guimaraes Rosa toimprovisers, a mix of poets and journalists ofpopular quotidian, their contemporary sourceof inspiration. Voice and gest, rituals and miths,body and imaginary, all of that composing onenarrative that doesn’t end. And, clever, intrude,now, the pores of information channels and,again, find out their veios of the actuality andthe constant overcoming.Neste artigo, objetivamos apontar quais os elementos constitutivos do documentario sao capazes de diferencia-lo de outros generos audiovisuais, como o filme de ficcao e a reportagem jornalistica na TV. Sustentamos que a marca caracteristica do documentario e seu carater autoral, definido como uma construcao singular da realidade, um ponto de vista particular do documentarista em relacao ao que eretratado. Alguns elementos linguistico-discursivos evidenciam esse carater autoral: a maneira como se da voz aos outros, a presenca de parafrases discursivas e um efeito de sentido monofonico. Ainda destacamos a criatividade usada no processo de edicao e montagem como um importante indice de autoria. Tomamos como aparato teorico de analise estudos no campo do Cinema e conceitos do âmbito da Linguistica Textual e da Analise do Discurso.The Ministry of Education has just disclosed the document entitled The Newxa0Average Teaching which is followed by the National Curriculum Guidelinesxa0for the Brazilian Average Teaching, aproved by the National Council ofxa0Education, in june this year. Along with the new legal rules, the theme of thexa0Communication/Technologies interrelation of Information/Education.This research intends to investigate the usesxa0that the popular movements and notxa0Governmental Organizations (ONGs) ofxa0Fortaleza makes of the web. We havexa0observed that in recent years this usexa0became frequent in Brazil. As examples wexa0can check the page of the Radio Favela, inxa0Belo Horizonte, and the site Viva Favela, inxa0Rio de Janeiro, amongst other importantxa0national experiences. In Fortaleza, the Elleryxa0Quarter had the closed Radio Mandacaru forxa0the Anatei and meets currently with a site ofxa0presentation of the quarter and the popularxa0movement. In the Bom Jardim quarter ofxa0Fortaleza we find two ONGs, both using sites.xa0Our research intends to understand thexa0supports and the used languages in thexa0presentation of these sites, observing thatxa0these forms supports and languagesxa0represent more effective spaces ofxa0participation. After this first phase of the fieldxa0research we have the interest to understandxa0the reasons that take the popular movementxa0to use the practical web as forms ofxa0mobilization and construction of its visibility. It is also interesting to verify the results thatxa0the communication in net brings for thexa0actors who are involved in these movements.This paper aims to study the public disclosure of science in the process of regional development facing the Metropolitan Region of Vale do Paraiba. This observation takes as its starting point the possibility of transmission of the scientific information through the world wide web, and investigates the potential of this medium to the purpose of communicating science publicly. The reflections herein developed should contribute to the broadening of the debate about the importance and the role of the scientific knowledge in the maturity of an active and representative society with the government. This descriptive study made use of paper sources and survey next to researchers in the region to discuss the intended issues. At the end, the dissertation argues about the social, politic and economic development possibilities of a society whose public communication of science be available and accessible, with special attention to the specificities of the on-line communication, facing the valeparaibana region.