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Ana Duarte Melo

University of Minho

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Publication

Featured researches published by Ana Duarte Melo.

Archive | 2012

A regulação dos Media na Europa dos 27

Helena Sousa; Manuel Pinto; Felisbela Lopes; Joaquim Fidalgo; Stanislaw Jedrzejewski; Elsa Costa e Silva; Ana Duarte Melo; Mariana Lameiras

Gisela Gonçalves, Ian Somerville and Ana Melo (Eds) (2013) Organisational and Strategic Communication Research: European Perspectives. Livros LabCom. | 2015

Organisational and Strategic Communication Research: European Perspectives

Gisela Marques Pereira Gonçalves; Ian Somerville; Ana Duarte Melo

CECS - Publicações / eBooks | 2014

The hidden prosumer: consumer-citizens participation in the invisible economy of advertising

Ana Duarte Melo

XIII Congreso Internacional Ibercom | 2013

Estudar a notoriedade das marcas: o caso de uma multinacional em Portugal

Teresa Ruão; Sandra Marinho; Sara Balonas; Ana Duarte Melo; Ana Isabel Loureiro Lopes

Organisational and Strategic Communication Research: European Perspectives | 2013

Feedback nightmare: Organisational communication reactions to digital critic exposure. A view on some Portuguese cases (2011-2012)

Ana Duarte Melo; Helena Sousa

Consumers as Creators: is the tail wagging the dog? | 2013

Advertising co-creation and the engagement factor

Ana Duarte Melo; Sara Balonas

Archive | 2016

Strategic Communication for Non-Profit Organisations [Hardback]

Ansgar Zerfaß; Anke Wonnenberger; Alejandro Álvarez; Ana Duarte Melo; Billur Ülger; Bruno Asdourian; Markus Wiesenberg; Francisco García-García; Felix Krebber; Christian Biederstaedt; Gürdal Ülger; Isabel Ruiz-Mora; Marco Bardus; Manuela Felício; Louise van Dyk; Jasper Fessmann; Philip Di Salvo; Rafael Marfil-Carmona; Isidoro Arroyo-Almaraz; Virginie Zimmerli; Teresa Ruão; Sara Balonas; Evandro Oliveira

Figurações da morte nos média e na cultura: entre o estranho e o familiar | 2016

A morte como produto e objeto do desejo: uma abordagem publicitária

Ana Duarte Melo

Corporate Reputation Review | 2016

Brand management at a local scale: a case of ‘ghost awareness’

Teresa Ruão; Sandra Marinho; Sara Balonas; Ana Duarte Melo; Ana Isabel Loureiro Lopes

Organisational and Strategic Communication Research: European Perspectives II | 2015

The paradoxical empowerment of consumer-citizens through advertising

Ana Duarte Melo

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Collaboration

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Helena Sousa

University of Minho

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Sara Balonas

University of Minho

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Elsa Costa e Silva

University of Minho

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Felisbela Lopes

University of Minho

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Joaquim Fidalgo

University of Minho

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Manuel Pinto

University of Minho

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Mariana Lameiras

University of Minho

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Teresa Ruão

University of Minho

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Ana Isabel Loureiro Lopes

University of Minho

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Sandra Marinho

University of Minho

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