Anapatrícia Morales Vilha

Development of New Competencies and Practices the Innovation Management to Sustainable Development: The Study of Natura

Environment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities, which are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation management practices and the related managerial competencies. The study explores the case of a Brazilian leading cosmetics manufacturer - Natura, through the search of secondary data on the company and its industry; as well as the search of primary data by means of interviews accomplished with professionals of the research and development, strategy and marketing areas of Natura. The results show that the company presents a capability of perception of the technological and market opportunities when developing products for market niches not explored in Brazil, besides the effort for implementation of routines entirely new in the company and the mobilization of resources and competencies in its technological innovation management, such as strategic and structural arrangements; relationship with the suppliers and the training of these; technological competencies and knowledge sources; development of products and research and development projects; and marketing strategy

Collaboration Between University and Enterprise for Innovation in the Greater ABC Region, Brazil

With the rise of flexible manufacturing and discussions about economic development models with the recognition that they depend on innovation capacity, this paper assesses the specific relationship between universities and enterprises in the innovation system of the industrial region of Greater ABC, Brazil. What is observed is that, despite the region’s prominence in the country’s industrialization process, relations between universities and companies focused on the transformation of knowledge into technology and innovation have not reached the desired maturity.

Universities in Entrepreneurial Ecosystems – The Recent Experience of IT UFABC in Brazil

The purpose of this paper is to describe the emerging concept of entrepreneurial ecosystems, reviewing definitions of ecosystems found within the academic literature. In addition, the concept of technological incubators is also examined. Finally, the paper shows the case of IT (Technological Incubator) UFABC (Federal University of ABC), an initiative developed at Federal University of ABC in Brazil and concludes discussing the challenges and perspective for the region of ABC, an important industrial neighborhood, which is part of the metropolitan region of Sao Paulo, the main city of the country.

Management of Intellectual Property, Technology Transfer and Entrepreneurship: Analysis of the Experiences of Universities in Brazil and Chile

Nowadays, innovation, technology and entrepreneurship have been increasingly valued as generators of wealth, competitiveness and development of contemporary societies, thus composing the political agenda of developed and emerging countries. The objective that guided the development of this work is to analyze the practices of Intellectual Property (IP) management, technology transfer (TT) and entrepreneurship in teaching and research institutions in Brazil and Chile. For that, the Federal University of ABC, located in Brazil, and the University of Chile, in Chile, were selected. In July 2017, interviews were conducted with professionals from the areas of TT, IP, and entrepreneurship in both universities. The results showed that the two institutions face, in a period of maturity and consolidation, some challenges related to the extension of IP management mechanisms, consolidation of partnership practices with business actors, structuring of performance indicators that reflect the intensity of the efforts, results and performance of the actions in technology management and innovation in both universities.