Anders Olof Larsson

Studying political microblogging: Twitter users in the 2010 Swedish election campaign:

Among the many so-called microblogging services that allow their users to describe their current status in short posts, Twitter is probably among the most popular and well known. Since its launch in 2006, Twitter use has evolved and is increasingly used in a variety of contexts. This article utilizes emerging online tools and presents a rationale for data collection and analysis of Twitter users. The suggested approach is exemplified with a case study: Twitter use during the 2010 Swedish election. Although many of the initial hopes for e-democracy appear to have gone largely unfulfilled, the successful employment of the internet during the 2008 US presidential campaign has again raised voices claiming that the internet, and particularly social media applications like Twitter, provides interesting opportunities for online campaigning and deliberation. Besides providing an overarching analysis of how Twitter use was fashioned during the 2010 Swedish election campaign, this study identifies different user types based on how high-end users utilized the Twitter service. By suggesting a novel approach to the study of microblogging and by identifying user types, this study contributes to the burgeoning field of microblog research and gives specific insights into the practice of civic microblogging.

‘Of course we are on Facebook’: Use and non-use of social media among Swedish and Norwegian politicians

While plenty of research has provided important insights into the uses of the Internet by politicians during elections, a relatively scarce amount of work has looked into these uses outside of such parliamentary events. This article seeks to remedy this lack of research by presenting a study on the ‘routine’ uses of two of the currently most popular social media services – Facebook and Twitter. Focusing on politicians elected to the national parliaments of Norway and Sweden, the article employs novel methodologies for data collection and statistical analyses in order to provide an overarching, structural view of the day-to-day social media practices of Scandinavian politicians. Findings indicate that use levels are rather low for both services – the median amount of tweets sent and messages posted on Facebook is close to one per day. Further analyses reveal that the most active politicians could be labelled as ‘underdogs’, as they are more likely to be younger, in opposition and out of the political limelight.

Interactive to me – interactive to you? A study of use and appreciation of interactivity on Swedish newspaper websites

Research has indicated that although online interactive features are not used by the visitors of different websites, such features might be appreciated by the visitors. This article examines the use and appreciation of interactive features by visitors on Swedish newspaper websites. Utilizing an online survey focusing on different traits and habits of newspaper website visitors, the study presents a typology of visitor types, characterized by the different ways they use and appreciate interactive features in the online news media context. Although certain types make extensive use of interactivity, the overall results of the survey points towards rather low levels of both use and appreciation. As such, newspaper website visitors might be characterized as ‘slow learners’, taking their time to adapt to the interactive capabilities offered by the online news media.

‘Rejected bits of program code’: Why notions of “politics 2.0” remain (mostly) unfulfilled

ABSTRACT Recent conceptualizations of a “Web 2.0” focusing on enabling user-generated content has grown increasingly common in public discourse and among researchers. While hopes have generally been high regarding political use of online interactivity, most research projects on the topic have produced results contrary to these hopes. Most citizens seem to be content with staying consumers, not assuming more active roles. Similarly, most political actors have assumed a somewhat conservative stance to the Internet medium. This article presents a review of research done regarding online political communication and provides further theoretical insights into these patterns of “non-use” by employing structuration theory as developed by Anthony Giddens and Wanda J. Orlikowski.

Tweeting the Viewer—Use of Twitter in a Talk Show Context

Twitter is currently one of the most popular outlets of so-called social media, Internet services that allow their users to communicate and share content in a variety of ways. As with the Internet itself, Twitter has been heralded to hold interesting possibilities within the context of journalism—potentially bringing journalists and their respective audiences closer to each other through supposedly common Twitter practices like @ messages and retweeting. This article presents a large-scale empirical study on Twitter use in the journalistic context. The aim is to assess patterns of journalist-audience interaction on Twitter. Specifically, the article outlines a structural analysis of Twitter use pertaining to the first season of the current events talk show Hübinette, which aired on Swedish public service television during the fall of 2011. Employing state-of-the-art approaches for data collection and analysis, the article shows that while traditional patterns of journalist-reader relationships are most common, some users are employing the Twitter platform in somewhat unforeseen ways.

Online, all the time? A quantitative assessment of the permanent campaign on Facebook

Many claims have been made regarding the influence of social media like Facebook on activities undertaken by political actors. While the study of online political communication provides several different perspectives, few studies have attempted to uncover tendencies of so-called permanent campaigning in online environments. The term signifies campaign-like activities at the hands of politicians also during non-election periods and has spawned a number of conceptual discussions. This article presents an exploratory effort, studying traces of permanent campaigning in two similar countries—Norway and Sweden. As the former of these countries underwent a parliamentary election during the studied period, the study provides insights into “the election effect”—heightened levels of online activity among the Norwegian parties and politicians that can perhaps best be understood in relation to an ongoing election.

Triumph of the underdogs? Comparing Twitter use by political actors during two Norwegian election campaigns

Social media are often discussed in terms of online novelties. However, especially within the broader field of political communication, the uses of such services, as Twitter, at the hands of political actors such as politicians and the parties to which they belong, have become something of a fixture of research in recent years. Although the study of political Twitter use has provided a series of insightful case studies, often focused on one single election or country, this article presents a comparative study looking at Twitter use at the hands of political actors during two Norwegian elections, 2011 and 2013. We are interested in what overarching tendencies can be discerned from these uses—specifically, if differing usages can be found between the two elections, suggesting developments pertaining to the normalization and equalization hypotheses respectively. This is examined by focusing on two main analytical areas: The level and type of activity undertaken by those up for election, and the repercussions that this activity appears to have in terms of popularity on the studied platform. In short, the results suggest that although Twitter largely remains an “elite” medium in the Norwegian context, smaller political and other actors are making use of the platform at hand to higher degrees than their more well-known peers. Tendencies of both hypotheses are traced in the data, and although the findings could signal an opening for “outsiders” in this regard, the sheer amount of traffic driving the tweets sent by high-end politicians suggest otherwise.

Representation or Participation

Abstract The uses of the popular microblogging service Twitter for political purposes have been discussed by scholars and political pundits alike. While suggestions have been made that the conversational aspects of the microblog could serve to instigate online deliberation between equals, rather few studies have investigated such claims empirically. This paper presents such an empirical study, based on a large-scale data set of tweets concerning the 2011 Danish parliamentary election. By combining state-of-the-art data collection and analysis techniques with theoretically informed matters for discussion, we provide an assessment of political Twitter activity among high-end users of the microblog during a one-month period leading up to the election. Identifying a series of user types, fi ndings indicate that while the bulk of the studied activity bares characteristics of a representative public sphere, traces of a participatory public sphere were also discerned.

Birds of a feather flock together? Party leaders on Twitter during the 2013 Norwegian elections

The advent of social media has spurred democratic optimism and been seen as something that help political public relations establish and maintain good relationships with key publics. Still, research has shown how, for instance, political candidates in the United States by large did not respond to messages on their Facebook walls. Another popular social media platform, Twitter, has often been deemed as an elite medium, thus reducing its democratic potential. The findings in this study show a different picture. Most of the politicians in the sample do use Twitter and its @message functionality. Furthermore, the extent to which they communicate with ordinary citizens is larger than expected. Still, it is a clear tendency that the exchanges are found in user clusters with little overlap between them. The researched party leaders mostly approach other Twitter users in unique clusters. Thus, Twitter probably functions to maintain good relationships with, literarily, followers. As Norwegian party leaders use the @message functionality more frequently than before – especially to engage in communication with citizens – maybe we are seeing a shift in how political actors engage in online interactivity.

The EU Parliament on Twitter—Assessing the Permanent Online Practices of Parliamentarians

ABSTRACT Although conceptual efforts have often suggested that the Internet harbors considerable possibilities to revolutionize political participation, empirical studies have often presented rather limited impacts in this regard. Nevertheless, novel online services such as Twitter are still pointed to as having potential to be employed by citizens and politicians alike. Utilizing state-of-the-art data collection methods, this study builds on the suggestions of previous research and gauges the degree to which EU parliamentarians make use of Twitter for so-called permanent campaigning. Specifically, the paper seeks to assess the degree to which Twitter use by European Parliament representatives can be described as being characterized by permanence—a concept related to the professionalization of political campaigns. Thus, by examining these uses outside of election periods, the study provides useful insights into the day-to-day uses of Twitter, contributing to the limited body of work focusing on the everyday online practices of politicians.