Andre Modigliani

Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach

Media discourse and public opinion are treated as two parallel systems of constructing meaning. This paper explores their relationship by analyzing the discourse on nuclear power in four general audience media: television news coverage, newsmagazine accounts, editorial cartoons, and syndicated opinion columns. The analysis traces the careers of different interpretive packages on nuclear power from 1945 to the present. This media discourse, it is argued, is an essential context for understanding the formation of public opinion on nuclear power. More specifically, it helps to account for such survey results as the decline in support for nuclear power before Three Mile Island, a rebound after a burst of media publicity has died out, the gap between general support for nuclear power and support for a plant in ones own community, and the changed relationship of age to support for nuclear power from 1950 to the present.

Hawks and Doves, Isolationism and Political Distrust: An Analysis of Public Opinion on Military Policy

Recent studies of public opinion on Vietnam reveal a surprising positive association between socioeconomic status (SES) and support for “tougher†military policies. In an effort to extend and understand such findings, this study reanalyzes several public opinion surveys conducted during the Korean War. The demographic correlates of military policy preferences are found to be similar to those reported for the Vietnamese War, but the Korean data qualify the proposition that higher SES is associated with support for “tougher†policies in two respects: (1) policy preferences of the Korean public did not appear to be organized on a simple “soft-to-tough†dimension—those who supported escalation were only slightly more likely than average to oppose disengagement; (2) while SES was positively associated with opposing disengagement, it was not associated with supporting escalation. Factor analyses of several surveys reveal two distinct, orthogonal dimensions that underlay military policy preferences: an “isolationist-to-interventionist†dimension associated with opposition to disengagement; and a “trust-to-distrust of the Truman Administration†dimension associated with support for escalation. Respondents are subdivided into four types in accordance with their positions on these dimensions. The demographic characteristics and military preferences of the four types are analyzed, and the overall findings arc discussed with reference to Vietnam as well as public opinion on military policy more generally.

THINKING ABOUT POLITICS

There are distinctive modes of thinking about politics, three of which are discussed here. A mode consists of a characteristic domain of relevance, filing system, and grammar of beliefs. A person relying on Mode A treats politics as an extension of interpersonal experience. A person relying on Mode B organizes political thinking around a set of salient group identifications. A person relying on Mode C views public objects in terms of their consequences for collective goods. The three modes are illustrated by applying them to concrete issues in a hypothetical manner: Vietnam, bussing, and attitudes toward presidential candidates. The concept of surrogate attitudes is developed and various implications of the theoretical argument are discussed.