Andrés Valdez Zepeda

La nueva gestión pública basada en rankings: de la planeación a la evaluación

This article focuses on the emergence and development of a new trend of public affairs and global government management known as ranking-based management. This type of management process is the result of performance measurement usually conducted by an external agent or prestigious institution, which generally uses a methodology based on indicators and audits. It also evaluates the results, achievements and progress in governance, which it ranks on a list on which they are compared against other comparable governments. As a global trend, supported by management rankings this process is not seen as an option, but as a real requirement for public agencies and government, which not only helps them in the process of continuous improvement, but also creates important incentives such as prestige, social recognition, construction and better branding.

O humor na estratégia de persuasão durante as campanhas eleitorais

In this paper we analyze the use of humor as part of the strategies of persuasion in leadership and politics in general, and in election campaigns and the political marketing, in particular. It addresses also the study of the functions performed by the humor in election campaigns and the reasons why it is used as part of the strategies of persuasion of voters. We examine also the literature and research that has been done on the subject, both in business and in politics. Finally, we conclude that under democratic regimes, humor has been used as a marketing strategy during election campaigns to manage the affection and win the vote of the voters, seeking to persuade and mobilize.