Andrew McNeill

Understanding Twitter influence in the health domain: a social-psychological contribution

Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological concepts such as social norms, social representations, emotions and rhetoric to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.

The Shadows of the Past: Effects of Historical Group Trauma on Current Intergroup Conflicts

We examined associations between two orientations based on historical group trauma, a form of enduring group victimhood (Perpetual Ingroup Victimhood Orientation [PIVO]) and the belief that one’s group might itself become a victimizer (Fear of Victimizing [FOV]), and attitudes, cognitions, and emotions related to intergroup conflicts. PIVO was positively and FOV was negatively related to aggressive attitudes and emotions toward the outgroup (Studies 1a-1c, Israeli–Palestinian conflict), and to the attribution of responsibility for a series of hostilities to the outgroup (Study 3, Israeli–Palestinian conflict). PIVO was negatively and FOV positively related to support for forgiveness and reconciliation (Study 2, Northern Ireland conflict). In Experimental Study 4, FOV predicted greater accuracy in remembering harm, regardless of victims’ group identity, whereas PIVO was associated with reduced accuracy only when victims were Palestinians (outgroup members). Taken together, these findings indicate that both orientations have a significant impact on intergroup conflicts and their resolution.

Twitter Influence on UK Vaccination and Antiviral Uptake during the 2009 H1N1 Pandemic.

Objective Information exchange via Twitter and other forms of social media make public health communication more complex as citizens play an increasingly influential role in shaping acceptable or desired health behaviors. Taking the case of the 2009–2010 H1N1 pandemic, we explore in detail the dissemination of H1N1-related advice in the UK through Twitter to see how it was used to discourage or encourage vaccine and antiviral uptake. Methods In three stages we conducted (1) an analysis of general content, retweeting patterns, and URL sharing, (2) a discourse analysis of the public evaluation of press releases and (3) a template analysis of conversations around vaccine and antiviral uptake, using Protection Motivation Theory (PMT) as a way of understanding how the public weighed the costs and benefits. Results Network analysis of retweets showed that information from official sources predominated. Analysing the spread of significant messages through Twitter showed that most content was descriptive but there was some criticism of health authorities. A detailed analysis of responses to press releases revealed some scepticism over the economic beneficiaries of vaccination, that served to undermine public trust. Finally, the conversational analysis showed the influence of peers when weighing up the risks and benefits of medication. Conclusion Most tweets linked to reliable sources, however Twitter was used to discuss both individual and health authority motivations to vaccinate. The PMT framework describes the ways individuals assessed the threat of the H1N1 pandemic, weighing this against the perceived cost of taking medication. These findings offer some valuable insights for social media communication practices in future pandemics.

Privacy Considerations when Designing Social Network Systems to Support Successful Ageing

A number of interventions exist to support older adults in ageing well and these typically involve support for an active and sociable ageing process. We set out to examine the privacy implications of an intervention that would monitor mobility and share lifestyle and health data with a community of trusted others. We took a privacy-by-design approach to the system in the early stages of its development, working with older adults to firstly understand their networks of trust and secondly understand their privacy concerns should information be exchanged across that network. We used a Johari Windows framework in the thematic analysis of our data, concluding that the social sharing of information in later life carried significant risk. Our participants worried about the social signaling associated with data sharing and were cautious about a system that had the potential to disrupt established networks.

Reconstructing apology: David Cameron's Bloody Sunday apology in the press

While there is an acknowledgement in apology research that political apologies are highly mediated, the process of mediation itself has lacked scrutiny. This article suggests that the idea of reconstruction helps to understand how apologies are mediated and evaluated. David Camerons apology for Bloody Sunday is examined to see how he constructs four aspects of apology: social actors, consequences, categorization, and reasons. The reconstruction of those aspects by British, Unionist, and Nationalist press along with reconstructions made by soldiers in an online forum are considered. Data analysis was informed by thematic analysis and discourse analysis which helped to explore key aspects of reconstruction and how elements of Camerons apology are altered in subsequent mediated forms of the apology. These mediated reconstructions of the apology allowed their authors to evaluate the apology in different ways. Thus, in this article, it is suggested that the evaluation of the apology by different groups is preceded by a reconstruction of it in accordance with rhetorical goals. This illuminates the process of mediation and helps to understand divergent responses to political apologies.

An Appraisal-Based Approach to the Stigma of Walker-Use

Walker-use among older adults is often avoided because of the stigma of using one. Drawing on the appraisal theory of stress, we argue that stigma associated with walker-use is subject to various cognitive appraisals that affect whether the user sees the walker as stigmatizing and the extent to which they can cope with that stigma. We followed a participatory design approach to involve older adults in the design of an intelligent walker. One of the activities was to conduct focus groups to explore the role of the aesthetic design of the product in acceptance and use of such walkers. Qualitative analysis of these focus groups provides data explaining the ways in which potential users assess stigma and coping resources. We emphasise that while better design of walkers is important, tackling the self-stigma of users and increasing their ability to cope with using one is equally important.