Andrew McStay

Fake News and The Economy of Emotions: Problems, causes, solutions

This paper examines the 2016 US presidential election campaign to identify problems with, causes of and solutions to the contemporary fake news phenomenon. To achieve this, we employ textual analysis and feedback from engagement, meetings and panels with technologists, journalists, editors, non-profits, public relations firms, analytics firms and academics during the globally leading technology conference, South-by-South West, in March 2017. We further argue that what is most significant about the contemporary fake news furore is what it portends: the use of personally and emotionally targeted news produced by algo-journalism and what we term “empathic media”. In assessing solutions to this democratically problematic situation, we recommend that greater attention is paid to the role of digital advertising in causing, and combating, both the contemporary fake news phenomenon, and the near-horizon variant of empathically optimised automated fake news.

I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

This paper assesses implications for the practical and theoretical understanding of consent in light of the coming into force of the European Cookie Directive (2009/136/EC). This Directive shifts behavioral advertising from being an opt-out practice to an opt-in one requiring consent. The aim of this paper is to assess conceptions of consent as detailed by the European Article 29 Data Protection Working Party, the UK government and the behavioral advertising industry. This is achieved through the application of philosophical understandings of consent generated in the first half of the paper that detail the ways in which these have been applied in health, an area that deals extensively with informed consent. The paper concludes by offering recommendations to behavioral advertisers on how best to implement opt-in consent policies so as to progress to ethically sound privacy practices.

Introduction to Special Theme Veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era

Introducing the Special Theme on Veillance and Transparency: A Critical Examination of Mutual Watching in the Post-Snowden, Big Data Era, this article presents a series of provocations and practices on veillance and transparency in the context of Big Data in a post-Snowden period. In introducing the theoretical and empirical research papers, artistic, activist and educational provocations and commentaries in this Special Theme, it highlights three central debates. Firstly, concerning theory/practice, it queries how useful theories of veillance and transparency are in explaining mutual watching in the post-Snowden, Big Data era. Secondly, it presents a range of questions concerning norms, ethics, regulation, resistance and social change around veillance and transparency. Thirdly, it interrogates the upsurge in veillance and transparency discourses and practices post-Snowden, and asks whether they are adequate to the task of educating and engaging people on abstract and secretive surveillance practices, as well as on the possibilities and pitfalls of sousveillance.

Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)

Drawing on interviews with people from the advertising and technology industry, legal experts and policy makers, this paper assesses the rise of emotion detection in digital out-of-home advertising, a practice that often involves facial coding of emotional expressions in public spaces. Having briefly outlined how bodies contribute to targeting processes and the optimisation of the ads themselves, it progresses to detail industrial perspectives, intentions and attitudes to data ethics. Although the paper explores possibilities of this sector, it pays careful attention to existing practices that claim not to use personal data. Centrally, it argues that scholars and regulators need to pay attention to the principle of intimacy. This is developed to counter weaknesses in privacy that is typically based on identification. Having defined technologies, use cases, industrial perspectives, legal views and arguments about jurisprudence, the paper discusses this ensemble of perspectives in light of a nationwide survey about how UK citizens feel about the potential for emotion detection in out-of-home advertising.