Andrew T. Norman

The Consumption of Television Programming: Development and Validation of the Connectedness Scale

The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a three-phased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate connectedness from the related but distinct constructs of attitude and involvement. The potential of the connectedness scale to further our understanding of the consumption of television programming and its psychological and sociological effects on viewers are articulated and tested in a series of studies.

The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures

Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The results of two studies provide empirical support for the existence and impact of the pass-along effect. Among the factors that lead to this effect are involvement and relationship with the survey topic, size of a participant’s social network, and tie strength. The appropriateness of employing pass-along respondents as well as other implications for online sampling and survey research are discussed.

Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s

Using citation count data we examined the impact on the discipline of a number of articles dealing with marketing history, thought, and theory. This examination was made on a decade-by-decade basis from the 1950s through the 1990s. Articles commonly regarded as ‘classics’ generally fared well in attracting citations, and often maintained good track records over time. But this was not always the case; some articles that one might expect to be well cited were not. Articles focusing explicitly on historical research in marketing revealed citation counts comparable with many of the other works published on marketing thought and theory.

Marketing's “Oscars”: a citation analysis of award‐winning articles

Purpose – The purpose of this paper is to see whether it is possible to reliably detect, prospectively, superior intellectual contributions to marketings literature.Design/methodology/approach – Citation data accessed on the Institute of Scientific Information Web of Science were used to examine the impact of award‐winning marketing articles with those of lead articles and non‐lead articles in the same journal issues.Findings – Award‐winners gathered more citations than those for the two comparison groups. It is shown, however, that this finding should not be taken for granted. The peer review system frequently fails to identify high quality, innovative research.Research limitations/implications – The paper only considers US marketing journals.Originality/value – This is the only in‐depth study of the impact of award‐winning research in the marketing community.

Branded Products in Service Encounters: An Information Integration Model of Consumer Evaluations and Intentions

This article investigates the effects of branded products in service encounters on consumer evaluations, drawing from information integration and categorization theories. A conceptual model illustrates that the quality of a product brand will have significant effects on the attitude toward and purchase intentions of the service brand. Such effects are moderated by the quality of the service brand. However, service brand attributes will not have the same effect on component product brands included in the performance of that service. An experimental study provides empirical support for the relationships hypothesized by the conceptual model.

Validating the Effects of Brand Quality on Attitude and Purchase Intention in Service–Product Alliances

ABSTRACT The purpose of this article is to replicate the findings of previous research studying the effects of brand quality on consumer attitude and purchase intentions in service–product encounters. The main contribution of the current research is to improve the generalizability of the previous findings by basing the experimental inquiry on real-world brands. Drawing on information integration and categorization theories, a set of hypotheses are presented that predict both mediating and moderating relationships between the independent and dependent variables. Results from an experimental study confirm previous findings, demonstrating that the quality of a product brand in a service–product alliance has significant effects on the attitude toward the service brand. Such effects are moderated by the quality of the service brand. Alternatively, service brand attributes do not have the same effect on component product brands included in the performance of that service. Service and product quality exhibit the same effects on purchase intentions as mediated by attitude.

What impact has practitioner research had in the marketing academy

Purpose – Given marketings fundamentally applied nature, to compare the relative impacts in the academy of work published by three groups – practitioners, practitioner‐academic alliances, and academics.Design/methodology/approach – Social Sciences Citation Index data were used to estimate the influence of 438 articles published by practitioners, practitioner‐academic alliances, and academics in five marketing journals over the period 1970‐2000.Findings – Citations for academic research were more than twice as high as those for practitioners. Conversely, citations for practitioner‐academic research rival those of the academics, and sometimes exceed them.Research limitations/implications – Only considered US marketing journals.Practical implications – Despite some excellent citation evidence for practitioner‐academic work, additional cooperative efforts must be pursued to ensure the relevance of academic marketing research to practitioner needs.Originality/value – This is the only study to “objectively” ad...