Angela-Eliza Micu

Opportunities for a Romanian company's business development in countries with cultural intelligence compatibility

The companies that intend to develop their businesses at the global scale are frequently confronted with situations which require cultural intelligence (CQ) winning approaches. The paper’s aim was to answer the following question: “How can a CQ web platform provide the consultancy necessary to choose a target country for business development purposes on the basis of cultural similarities?” In this way, we undertook a research on a Romanian software company in view to assess its cultural profile and to compare it with the target countries’ profiles where this company is interested to develop research and development (R and D) alliances and to outsource information technology (IT) projects. The paper concludes with several recommendations for the company’s managers concerning practical ways to “bridge the gaps” between different cultural profiles in view to become CQ. n n xa0 n n Key words: Globalization, cultural intelligence, software industry,xa0research and development alliances, outsourcing.

Developing Customer Trust in E Commerce Using Inbound Marketing Strategies

Developing a new argument that digital content is a factor for inbound marketing campaigns is redundant, considering there are numerous papers in the relevant literature. The aim of this paper is to use FsQCA to demonstrate the direct implications of quality content as a trust factor on the acquisition of search engine traffic. Concluding on strategies to build customer confidence in e-commerce, based on educative and representative content on a particular niche. In this research, weve analyzed 18 causal conditions collected from different online references to reach the outcome. These findings can help marketing managers to develop strategies to attract a relevant audience for e-commerce websites.

Model for implementing a reengineering solution of the production process in a printing house

Abstract The main objective of the present paper is to highlight the importance and impact of the concept of reengineering, both by identifying certain opportunities to improve the performance of Romanian printing companies and some strategies of total redesign of the production process based on highlighting some of their effective combinations as well as the integration of some proper mathematical models. First of all, this study will focus on achieving results that are based on identifying some specific problems that companies have faced at a certain point and on concrete problem solving solutions. Second, there should be emphasized that reengineering works in almost any situation related to a big or small company or the production area or NGOs. Specific objectives: designing and testing a mathematical model that can be adapted to the specific activities of the printing organization, providing the best solution of variable allocation to increase performance.