Angela Hausman

The cultural and religious animosity model: evidence from the United States

Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase. Design/methodology/approach Both qualitative and quantitative methods were used to test the model. Findings The cultural and religion animosity scale is created. Originality/value This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.

Religious and Cultural Animosity Model Extension: Implications for Purchase Intentions

Although issues of cultural and religious differences are complicated, assessing the influence of cultural and religious animosity have on purchase intentions is even more complex and is often neglected in the consumer behavior literature (Klein, Ettenson and Morris 1998). The purpose of this study is to twofold: 1. to extend the animosity model developed by Klein, Ettenson and Morris (1998) by adding cultural and religious animosity constructs. 2. to provide a measurement tool and an understanding of how cultural and religious differences impact consumer intention to purchase regardless of beliefs regarding the quality of the product.