Angela Paladino

Driving a resource orientation: reviewing the role of resource and capability characteristics

Purpose – This study seeks to introduce the role of resource and capability characteristics as drivers of a resource orientation (RO) and to examine empirically these relationships in different market conditions.Design/methodology/approach – This study was conducted using a nation‐wide survey distributed to key informants of multiple business units. Multiple regression was used to assess the relationships. RO is used as a proxy for the implementation of the resource‐based view (RBV). The RO is also tested against performance outcomes to examine the robustness of the model that has been examined.Findings – Findings showed significant relationships between resource and capability characteristics and RO. These relationships were shown to be robust across various market conditions. RO also depicted significant, positive relationships with all four performance indicators that were assessed. Industry conditions were found to strengthen some of these relationships.Research limitations/implications – The results ...

An examination of the influences on ‘green’ mobile phone purchases among young business students: an empirical analysis

This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large role to play. Accordingly, using the theories of reasoned action and planned behavior, this study examines subjective norms, attitudes, perceived control, environmental concern, altruism, risk aversion, price consciousness, involvement, branding, environmental knowledge, and their relationship with purchase intentions. It is the first study to examine these effects on the purchase of eco-friendly phones, a product of high personal relevance to these consumers. Mediation effects were also assessed. Results showed that subjective norms (friends/experts) can increase intentions and mediate the relationship between information and intentions. Involvement emerged as a significant influencer on intentions, presenting new findings for the literature. Moreover, higher levels of objective knowledge increased intentions. This supported the significant role of the Mobile Muster scheme in dispersing knowledge. These findings are of practical value to educators, allowing them to determine factors that influence consumer knowledge and norms with the aim of enabling students to form more ecological relevant purchase intentions.

Internal and External Organisational Orientations: Comparing the Resource Based View and Market Orientation

Two methods for attaining organisational success include the exploitation of firm resources by adopting the resource based view (RBV) and the development of a market orientation (MO). The ultimate objective of the RBV is to create superior value for the firm by deploying unique and costly to imitate resource bundles for the purpose of exploiting environmental opportunities and neutralising threats (Barney 1991). The MO of a firm differs from the RBV as its objective to create superior value for customers relative to competition (Narver & Slater 1990).

Squeeze That Intellectual Juice! Encouraging Interactions in the Lecture Theater to Enhance Skill Development and Student Performance

This paper reviews the initiatives offered in the teaching of Consumer Behavior at the undergraduate level. This paper reviews how a lecture innovation and web-based tool prompted student-to-student and instructor-to-student interactions and augmented learning. These innovations sought to assist students in the development of generic skills such as problem-solving, communication and critical thinking, that are used as indicators of learning assurance. The impact of this innovation was evaluated through changes in student assessment and anecdotal evidence. The paper concludes with a review of the positive outcomes, challenges encountered upon implementation and recommendations for other instructors considering the use of these tools.

Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption

ABSTRACT This article explores the nature of the green power market (households) in Australia and identifies the motivations behind the household purchase of green electricity. Attribution theory has shed new light on consumer processes and the interpretation of information that informs brand and service development strategies. Our study highlights how organisational image and perception of prices plays a significant role in either assisting or impeding sustainable consumption behaviours. This article uses survey data to improve understanding of Australian household norms and attitudes that drive green electricity purchase behaviours. In doing so, it presents the options that would be available to renewable electricity providers to increase their appeal to the consumer. The study suggests that the government should be clear in disseminating relevant and factual information information to consumers, while organisations should focus on product differentiation, value-added services and customer orientation to increase the adoption level of renewable electricity. We leverage off attribution theory and attitudinal frameworks to understand these insights. These are imperative to inform appropriate sustainable brands and innovations in the renewable power sector, and government environmental policy.

Engaging Students in Their Learning: Analyzing the Role of Diverse Teaching Innovations

From “Meet the Marketers” sessions in lectures, to online opportunities for students grappling with real-world marketing, I apply a rich range of innovative teaching approaches to engage students in their learning. My teaching philosophy incorporates problem-based, collaborative and research-led learning and teaching. Directly involving hundreds of students in lecture activities, I create a dynamic learning environment where students are immediately motivated. Continuous monitoring of student learning outcomes inspires me to create ever more diverse and innovative teaching practices, applying techniques from the forefront of educational research. I now describe the approaches that I employ that reflect my teaching philosophy.