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Featured researches published by Anja Schulze.


Journal of Management | 2006

Knowledge Creation in New Product Development Projects

Anja Schulze; Martin Hoegl

In this article, the authors develop and test hypotheses relating the four knowledge creation modes of socialization, externalization, combination, and internalization as performed during the concept and the development phases of new product development projects to new product success. Using data from 94 new product development projects, they find that socialization during the concept phase and combination during the development phase are positively related to new product success but that externalization during the concept phase as well as socialization and internalization during the development phase are negatively related to new product success. Implications for theory and practice are discussed.


International Journal of Technology Management | 2012

Lean product development - enabling management factors for waste elimination

Anja Schulze; Thorsten Störmer

Lean development is a promising approach in new product development (NPD). However, despite the successful application of lean thinking and its principles to manufacturing, the adoption of the lean approach to product development is a quite novel undertaking. In this paper, we develop and test hypotheses pertaining to the elimination of waste, which is one of the major objectives of lean management. In particular, our study focuses on the question: What management factors are enablers for the elimination of waste in the context of NPD? We identified: 1 employee training 2 coaching 3 constructive failure treatment as effective means. Furthermore, implications for management practice are considered. Testing our hypotheses, we refer to data from 108 firms in the automotive supplier industry in German-speaking countries, i.e., Germany, Austria, Switzerland and Liechtenstein.


International Journal of Computer Integrated Manufacturing | 2013

Exploring the 4I framework of organisational learning in product development: value stream mapping as a facilitator

Anja Schulze; Philipp Schmitt; Mareike Heinzen; Philipp Mayrl; Daniel Arturo Heller; Roman Boutellier

Organisational learning (OL) that enhances efficiency and the continuous improvement of processes is a key objective of lean product development and has become an important principle of new product development (NPD). Therefore, it is critical for an organisation to capture individuals’ and groups’ knowledge and learning about processes, institutionalise it, and deploy it organisation-wide. Since OL is more likely to occur if it is supported systematically, NPD scholars and practitioners recognise the importance of investigating facilitators’ effect on OL. However, there is no shared understanding of OL among existing studies. This disparity makes it hard to assess, compare, and integrate prior findings into studies. Our article addresses this gap. We investigate how value stream mapping (VSM) and its implementation in NPD affect OL in development processes. Therefore, we operationalise OL on the basis of Crossan et al .s 4I framework, which is comprehensive and widely recognised (Crossan, M., Lane, H. and White, R., 199918. Crossan , M. , Lane , H. and White , R. 1999 . An organizational learning framework: from intuition to institution . The Academy of Management Review , 24 ( 3 ) : 522 – 537 . [CrossRef], [Web of Science ®] View all references. An organizational learning framework: from intuition to institution. The Academy of Management Review, 24(3), 522–537). We analysed the approach to VSM and its implementation in four longitudinal, comparative case studies in the German-speaking car supplier industry. Using the 4I framework, we captured VSMs effects on the various OL dimensions. We provide valuable insights for R&D managers who seek to improve their processes and want to implement VSM.Organisational learning (OL) that enhances efficiency and the continuous improvement of processes is a key objective of lean product development and has become an important principle of new product development (NPD). Therefore, it is critical for an organisation to capture individuals’ and groups’ knowledge and learning about processes, institutionalise it, and deploy it organisation-wide. Since OL is more likely to occur if it is supported systematically, NPD scholars and practitioners recognise the importance of investigating facilitators’ effect on OL. However, there is no shared understanding of OL among existing studies. This disparity makes it hard to assess, compare, and integrate prior findings into studies. Our article addresses this gap. We investigate how value stream mapping (VSM) and its implementation in NPD affect OL in development processes. Therefore, we operationalise OL on the basis of Crossan et al .s 4I framework, which is comprehensive and widely recognised (Crossan, M., Lane, H. and White, R., 1999. An organizational learning framework: from intuition to institution. The Academy of Management Review, 24(3), 522–537). We analysed the approach to VSM and its implementation in four longitudinal, comparative case studies in the German-speaking car supplier industry. Using the 4I framework, we captured VSMs effects on the various OL dimensions. We provide valuable insights for R&D managers who seek to improve their processes and want to implement VSM.


Archive | 2003

Knowledge Management — Results of a Benchmarking Study

Cornelia Baumbach; Anja Schulze

Starting in August 2000, the TECTEM Benchmarking Center (http://www.tectem.ch) conducted the Benchmarking Project “Knowledge Management” on behalf of 10 companies (consortium). TECTEM belongs to the Institute for Technology Management of the University of St. Gallen in Switzerland. The head of the Competence Center Knowledge Management of the Fraunhofer IPK was invited as subject matter expert. The consortium identified the following subjects to be the main subjects of this Benchmarking Project: Strategic positioning of knowledge management (KM) and integration into organization, KM processes and tools, Motivation and acceptance of KM.


International Journal of Computer Integrated Manufacturing | 2013

Exploring the 4I framework of organisational learning in product development

Anja Schulze; Philipp Schmitt; Mareike Heinzen; Philipp Mayrl; Daniel Arturo Heller; Roman Boutellier

Organisational learning (OL) that enhances efficiency and the continuous improvement of processes is a key objective of lean product development and has become an important principle of new product development (NPD). Therefore, it is critical for an organisation to capture individuals’ and groups’ knowledge and learning about processes, institutionalise it, and deploy it organisation-wide. Since OL is more likely to occur if it is supported systematically, NPD scholars and practitioners recognise the importance of investigating facilitators’ effect on OL. However, there is no shared understanding of OL among existing studies. This disparity makes it hard to assess, compare, and integrate prior findings into studies. Our article addresses this gap. We investigate how value stream mapping (VSM) and its implementation in NPD affect OL in development processes. Therefore, we operationalise OL on the basis of Crossan et al .s 4I framework, which is comprehensive and widely recognised (Crossan, M., Lane, H. and White, R., 199918. Crossan , M. , Lane , H. and White , R. 1999 . An organizational learning framework: from intuition to institution . The Academy of Management Review , 24 ( 3 ) : 522 – 537 . [CrossRef], [Web of Science ®] View all references. An organizational learning framework: from intuition to institution. The Academy of Management Review, 24(3), 522–537). We analysed the approach to VSM and its implementation in four longitudinal, comparative case studies in the German-speaking car supplier industry. Using the 4I framework, we captured VSMs effects on the various OL dimensions. We provide valuable insights for R&D managers who seek to improve their processes and want to implement VSM.Organisational learning (OL) that enhances efficiency and the continuous improvement of processes is a key objective of lean product development and has become an important principle of new product development (NPD). Therefore, it is critical for an organisation to capture individuals’ and groups’ knowledge and learning about processes, institutionalise it, and deploy it organisation-wide. Since OL is more likely to occur if it is supported systematically, NPD scholars and practitioners recognise the importance of investigating facilitators’ effect on OL. However, there is no shared understanding of OL among existing studies. This disparity makes it hard to assess, compare, and integrate prior findings into studies. Our article addresses this gap. We investigate how value stream mapping (VSM) and its implementation in NPD affect OL in development processes. Therefore, we operationalise OL on the basis of Crossan et al .s 4I framework, which is comprehensive and widely recognised (Crossan, M., Lane, H. and White, R., 1999. An organizational learning framework: from intuition to institution. The Academy of Management Review, 24(3), 522–537). We analysed the approach to VSM and its implementation in four longitudinal, comparative case studies in the German-speaking car supplier industry. Using the 4I framework, we captured VSMs effects on the various OL dimensions. We provide valuable insights for R&D managers who seek to improve their processes and want to implement VSM.


International Journal of Computer Integrated Manufacturing | 2011

Exploring the 4 I framework of organizational learning in product development

Anja Schulze; Philipp Schmitt; Mareike Heinzen; Philipp Mayrl; Daniel Arturo Heller; Roman Boutellier

Organisational learning (OL) that enhances efficiency and the continuous improvement of processes is a key objective of lean product development and has become an important principle of new product development (NPD). Therefore, it is critical for an organisation to capture individuals’ and groups’ knowledge and learning about processes, institutionalise it, and deploy it organisation-wide. Since OL is more likely to occur if it is supported systematically, NPD scholars and practitioners recognise the importance of investigating facilitators’ effect on OL. However, there is no shared understanding of OL among existing studies. This disparity makes it hard to assess, compare, and integrate prior findings into studies. Our article addresses this gap. We investigate how value stream mapping (VSM) and its implementation in NPD affect OL in development processes. Therefore, we operationalise OL on the basis of Crossan et al .s 4I framework, which is comprehensive and widely recognised (Crossan, M., Lane, H. and White, R., 199918. Crossan , M. , Lane , H. and White , R. 1999 . An organizational learning framework: from intuition to institution . The Academy of Management Review , 24 ( 3 ) : 522 – 537 . [CrossRef], [Web of Science ®] View all references. An organizational learning framework: from intuition to institution. The Academy of Management Review, 24(3), 522–537). We analysed the approach to VSM and its implementation in four longitudinal, comparative case studies in the German-speaking car supplier industry. Using the 4I framework, we captured VSMs effects on the various OL dimensions. We provide valuable insights for R&D managers who seek to improve their processes and want to implement VSM.Organisational learning (OL) that enhances efficiency and the continuous improvement of processes is a key objective of lean product development and has become an important principle of new product development (NPD). Therefore, it is critical for an organisation to capture individuals’ and groups’ knowledge and learning about processes, institutionalise it, and deploy it organisation-wide. Since OL is more likely to occur if it is supported systematically, NPD scholars and practitioners recognise the importance of investigating facilitators’ effect on OL. However, there is no shared understanding of OL among existing studies. This disparity makes it hard to assess, compare, and integrate prior findings into studies. Our article addresses this gap. We investigate how value stream mapping (VSM) and its implementation in NPD affect OL in development processes. Therefore, we operationalise OL on the basis of Crossan et al .s 4I framework, which is comprehensive and widely recognised (Crossan, M., Lane, H. and White, R., 1999. An organizational learning framework: from intuition to institution. The Academy of Management Review, 24(3), 522–537). We analysed the approach to VSM and its implementation in four longitudinal, comparative case studies in the German-speaking car supplier industry. Using the 4I framework, we captured VSMs effects on the various OL dimensions. We provide valuable insights for R&D managers who seek to improve their processes and want to implement VSM.


Research Policy | 2008

Organizational knowledge creation and the generation of new product ideas: A behavioral approach

Anja Schulze; Martin Hoegl


European Management Journal | 2005

How to Support Knowledge Creation in New Product Development:: An Investigation of Knowledge Management Methods

Martin Hoegl; Anja Schulze


Journal of Product Innovation Management | 2014

Those who know, do. Those who understand, teach. Disseminative capability and knowledge transfer in the automotive industry

Anja Schulze; Gundula Janin Christina Brojerdi; Georg von Krogh


European Management Review | 2012

The Effect of the Distance between Partners' Knowledge Components on Collaborative Innovation

Anja Schulze; Gundula Janin Christina Brojerdi

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Daniel Arturo Heller

Yokohama National University

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Florian Rittiner

Norwegian University of Science and Technology

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