Anna Lazarova McNab

Reliability generalization of perceived ease of use, perceived usefulness, and behavioral intentions

A reliability generalization study (a meta-analysis of reliability coefficients) was conducted on three widely studied information systems constructs from the technology acceptance model (TAM): perceived ease of use, perceived usefulness, and behavioral intentions. This form of meta-analysis summarizes the reliability coefficients of the scores on a specified scale across studies and identifies the study characteristics that influence the reliability of these scores. Reliability is a critical issue in conducting empirical research as the reliability of the scores on well-established scales can vary with study characteristics, attenuating effect sizes. In conducting this study, an extensive literature search was conducted, with 380 articles reviewed and coded to perform reliability generalization. Study characteristics, including technology, sample, and measurement characteristics, for these articles were recorded along with effect size data for the relationships among these variables. After controlling for number of items, sample size, and sampling error, differences in reliability coefficients were found with several study characteristics for the three technology acceptance constructs. The reliability coefficients of PEOU and PU were lower in hedonic contexts than in utilitarian contexts, and were higher when the originally validated scales were used as compared to when other items were substituted. Only 27 percent of the studies that provided the measurement items used the original PEOU items, while 39 percent used the original PU items. Scales that were administered in English had higher reliability coefficients for PU and BI, with a marginal effect for PEOU. Reliability differences were also found for other study characteristics, including reliability type, subject experience, and gender composition. While average reliability coefficients were high, the results show that, on average, relationships among these constructs are attenuated by 12 percent with maximum attenuation in the range of 35 to 43 percent. Implications for technology acceptance research are discussed and suggestions for addressing variation in reliability coefficients across studies are provided.

Culture and acceptance of global web sites: a cross-country study of the effects of national cultural values on acceptance of a personal web portal

E-businesses have experienced the challenges of developing global web sites that serve consumers with different national cultures. Researchers have studied the influence that national cultural values have on technology-related beliefs and behaviors, and have noted the need for further research on cultural issues. This study investigates the influence of national cultural values on acceptance of a personal web portal by users in China and the United States. Subjects from these two countries evaluated country-specific versions of a personal web portal designed to support the gathering of news, blogs, and other shared information and to provide communication features. The five national cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, and time orientation were measured at the individual level to enable assessment of the influence from each cultural dimension on technology beliefs and adoption intentions. A research model integrating both moderating and direct effects of cultural values was proposed. Individualism and time orientation were found to influence perceived ease of use and perceived usefulness directly. No moderating cultural effects were significant. The results stress the importance of including the cultural value of time orientation in studies of technology acceptance and measuring cultural values at the individual level. Our findings suggest that e-businesses should continue to focus on the cultural congruency of global web sites and consider how personalization features may assist in pursuit of this congruency.

An Alternative Lens for Understanding Technology Acceptance: An Equity Comparison Perspective

Many studies of technology acceptance have noted that new technology can have far-reaching effects, dramatically changing the environment (e.g., work, home, school) in which we use the technology. The current research considers an equity comparison perspective on technology acceptance and usage in the context of online discussion tools based on the equity implementation model (EIM). The EIM applies equity theory to assess user net outcomes related to adopting new technology in comparison to the net outcomes of other technology stakeholders. Facilitating conditions with the new technology are investigated as a moderating factor on intentions and usage. Equity theory and social comparisons provide an alternative lens for understanding technology acceptance that may capture broader issues related to the changes resulting from new technology. This research describes what we believe to be a first effort to operationalize social comparisons of equity in the context of technology acceptance. A survey instrument measuring social comparisons of net outcomes is developed, and a longitudinal, empirical study is conducted in the context of online discussion forums. The research model is also investigated within a nomological network of technology acceptance constructs. The results indicate that the model provides explanatory power comparable to existing models of technology acceptance and that outcome comparisons provide unique insight beyond known determinants of intentions and usage.

Evolution of cognitive trust in distributed software development teams: a punctuated equilibrium model

A significant body of literature has addressed trust in distributed teams. However, several important issues such as 1) trust in distributed software development teams, 2) the evolution of cognitive trust, and 3) the role of communication media in trust development have not been adequately addressed. The objective of this paper is to address the void discussed above by conducting a longitudinal study to examine the evolution of cognitive trust among distributed software development teams from USA and Norway or Switzerland. The results suggest that cognitive trust develops in accordance with the tenets of the Punctuated Equilibrium Model (PEM). Additionally, our study also suggests that different factors are important for trust building during the different stages of a software development project. The findings contribute to the body of trust research and to practice by identifying stages in a software development project during which managerial intervention can help elevate trust levels.