Anna Maria Zawadzka

The Effects of the Activation of Money and Credit Card vs. that of Activation of Spirituality – Which One Prompts Pro-Social Behaviours?

Pro-social behaviours may be prompted or inhibited depending on the situation. Numerous experiments show that, when exposed to the idea of money, people are less willing to help, devote their time or share their resources with others (Vohs et al. Science, 314, 1154–1156, 2006, Current Directions in Psychological Science, 17(3), 208–212, 2008). Conversely, when exposed to the idea of spirituality, they often cheat less and are more willing to help others (Mazar and Ariely Journal of Marketing Research, 45, 633–644, 2008; Randolph-Seng and Nielsen The International Journal for the Psychology of Religion, 17(4), 303–315, 2007). The aim of this article is to present the results of two experiments in which we activated thoughts about money, i.e. both cash and credit cards, and thoughts about spirituality in order to find out in what way these two kinds of activation may influence pro-social behaviours. In experiment 1, participants, when reminded of money, offered lower donations to others whereas those reminded of spirituality offered higher donations. In experiment 2, those participants reminded of money offered to devote less time to help others whereas those reminded of spirituality offered to devote more time to help others.

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa

Abstract Advertisers shy away from using non-traditional (vs. traditional) male gender portrayals even though theory suggests they may be more effective cross-nationally. Two main hypotheses were tested cross-nationally for the first time. H1: ‘paternalistic’ male stereotypes (e.g. Househusband) would be more effective than ‘envious’ male stereotypes (e.g. Businessman) across countries confirming the stereotype content model (SCM). H2: the match between initial male gender role attitudes and advertisement type would increase advertisement effectiveness only in countries with relatively low egalitarian norms (i.e. Poland and South Africa). A cross-national study was conducted through the use of student samples following a 3(country: United Kingdom, Poland and South Africa) × 2(advertisement type) × (gender attitude) mixed design (N = 373). A three-way multivariate analysis of variance showed support for H1 and partial support for H2 (i.e. the second hypothesis held on purchase intent and for South Africa). The study provides evidence for the cross-national applicability of the SCM to advertising and the limited predictive value of gender attitudes for purchase intent depending on country. Thus, contrary to mainstream advertising practices, breaking male gender stereotypes does appear to pay cross-nationally. Theoretical and practical implications alongside the potential for change in practices are discussed.

Expansion of the self of activists and nonactivists involved in mass gatherings for collective action

Three studies were carried out in natural settings of mass gatherings to examine the interplay between activist identity and self-expansion and their relationship with willingness to engage in future collective actions. Study 1 was conducted among activists and supporters of equal rights for lesbian, gay, bisexual, and transgender (LGBT) individuals; Study 2 involved participants in a nationwide charity event; and Study 3 included members of a religious group. The results showed a statistically significant positive relationship between self-perceived activist identity and collective action (CA) tendency (Studies 1, 2, and 3). Moreover, the interaction between activist identity and self-expansion plays a role in predicting CA, with self-expansion related to willingness to engage in progroup behaviors when activist identity is low but not when activist identity is high (Studies 2 and 3). This interaction statistically significantly predicted collective action tendency when nonmaterialistic relational self-expansion and nonrelational self-expansion were considered but not when materialistic self-expansion was tested (Study 3).

Skala nadużywania władzy - polska adaptacja narzędzia.

The authors present a Polish adaptation of the Misuse of Power (MOP) scale developed by Lee-Chai and Chartrand (2001). This scale measures the tendency to seek benefits when holding power and the beliefs regarding being entitled to do so. Four studies were conducted to determine the reliability and theoretical validity of the tool. Confirmatory factor analysis suggests a good fit of the model tested in the Polish version of MOP (Study 1). The questionnaire also proved to have good reliability indices. Results from the other three studies indicate its theoretical validity. Misuse of power was positively linked with Machiavellianism (Study 2) and external locus control (Study 3), but negatively correlated with satisfaction with material aspects of life and with social relationships (Study 4).