Annakarin Nyberg
Umeå University
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Publication
Featured researches published by Annakarin Nyberg.
I3E '01 Proceedings of the IFIP Conference on Towards The E-Society: E-Commerce, E-Business, E-Government | 2001
Annakarin Nyberg; Ola Henfridsson
This paper explores the challenges and opportunities involved in building digital customer relations in online entertainment. In doing this, the paper presents an interpretive case study of the release of the Swedish computer game developer Daydream’s new on-line game Clusterball. In releasing this game, Daydream intended to bypass three stages—publicists, distributors and retailers—in the computer gaming value chain. With little prior experience of consumers, this bypass required that the company established a platform for learning about and from its entertainment consumers. Our particular interest in this paper is with digital customer relations and how a computer game and its related virtual community can provide opportunities to build such relations for learning about the online customer.
BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction | 2011
Kei Hoshi; Fredrik Öhberg; Annakarin Nyberg
Se mig : Unga om sex och internet | 2009
Eva Svedmark; Annakarin Nyberg
european conference on information systems | 2001
Annakarin Nyberg; Ola Henfridsson
Include 2011 Proceedings : the role of inclusive design in making social innovation happen | 2011
Kei Hoshi; Annakarin Nyberg; Fredrik Öhberg
I3E | 2001
Annakarin Nyberg; Ola Henfridsson
Information Research | 2016
Rikard Harr; Annakarin Nyberg; Marcus Berggren; Richard Carlsson; Sebastian Källstedt
web based communities | 2015
Annakarin Nyberg
human factors in computing systems | 2015
Rikard Harr; Annakarin Nyberg
Social Media Studies Symposium (SMS-S) September 15, 2015, Borås | 2015
Annakarin Nyberg; Rikard Harr
