Anne Hamby

The reciprocal effects of self-view as a leader and leadership emergence

Although it is often assumed that an individual’s self-view as a leader has an impact on that individual’s emergence as a leader, there is currently no empirical evidence of this effect in the literature. Longitudinal social network analysis is used to study both the impact of an individual’s self-view as a leader on leadership emergence and how the process of leadership emergence influences an individual’s self-view as a leader over time. Results suggest a reciprocal process: An individual’s self-view as a leader influences the number of leadership nominations an individual receives over time and the number of leadership nominations received over time influences an individual’s self-view as a leader.

A Conceptual Framework to Structure Research in Strategic and Social Entrepreneurship

Entrepreneurship can be characterized as consisting of two distinct approaches: social and commercial orientation. We present the validity network schema (VNS) to better understand these two orientations. The VNS is a framework that describes the components, stages, and paths for conducting research. The components of research reflect three domains: methodological, conceptual, and substantive. Social entrepreneurs generally begin their research efforts in the substantive domain, whereas commercial entrepreneurs initiate research in the conceptual domain. The article delineates ways in which researchers and practitioners whose focus is on one entrepreneurial orientation can learn from the other, draw insights from the VNS, and consequently enhance their efforts.

Consumer transformation through volunteer service experiences

A growing number of consumers are seeking to make a difference through experiences involving interaction and collaboration with organizations that offer charitable service opportunities. These experiences are noteworthy in not only their catalyzing influence on the organization and the beneficiary customer, but also the personal transformation in the volunteer. The authors introduce a phenomenon called transformative charity experiences (TCEs), a triadic framework highlighting an avenue of personal consumer well-being through the transformative effect of service interactions with key stakeholders. Building upon conceptual models proposed in Transformative Services Research and insights from their own embedded charity experiences, the authors introduce how service co-creation from three entities (charity, volunteer, and community) can lead to a transformative effect for the volunteer. An exploratory field study in an international setting provides insights into how the proposed framework accounts for TCEs. Implications and future directions for charitable services research are presented.

International Service Learning as Social Value Cocreation

ABSTRACT International Service Learning (ISL) is a growing trend in higher education in which students have the opportunity to earn academic credit while participating in community-based service projects. This growth represents an opportunity for NGOs to generate resources for their organization to pursue their mission and generate broader social value. The present work adopts a service dominant logic (SD Logic; Vargo & Lusch, 2004) perspective of value cocreation to highlight the exchange that occurs on two ISL programs based in sub-Saharan Africa. We find that the process of critical reflection on personal fulfillment and social justice serves as the vehicle to create change in (and value for) the program participants. NGOs gain a range of resources including financial, human, intellectual, and social capital through creating this ISL experience with consumers. The current work illustrates how ISL is an opportunity for NGOs to further their mission and serves as a means of sustainable social change.

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

This article provides a framework to guide the construction of transformative stories by social impact organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. This transformative story construction framework outlines how SIOs can assemble and craft authentic and effective stories that convey the organizations impact, engage audiences, and call those audiences to action as well as how SIOs can develop and manage a portfolio of such stories. The framework also provides recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the authors pose questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power to transform.

A Conceptual Framework of Narrative Persuasion

This article draws insights from several disciplines to propose an integrated perspective on mechanisms underlying narrative persuasion. One approach to narratives emphasizes a deictic shift into the narrative, resulting in an absorbed state of processing and a loss of one’s sense of self (e.g., transportation, narrative engagement, identification). Another approach focuses on processes to construct meaning from a narrative; that is, how narratives are actively compared with and applied to one’s life. The current work has conceptualized the relationship between these two broad processes as occurring in sequence, and as a pathway of narrative persuasion: A shift and absorption into the narrative leads to a process of reflecting on the narrative, which is antecedent to narrative influence.

Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Narratives are a persuasive platform that evokes processing distinct from other message formats. Story-ending valence is a component common to all stories and can influence how individuals respond to and are persuaded by the story. The current work examines how ending valence of a cautionary story, a popular type of narrative that delivers a warning to the audience, influences story-consistent beliefs through a process of global reflection or understanding of the overall story message. Across three studies, we find a positive story ending enhances reflection on the message meaning and, subsequently, enhances story-consistent beliefs.

Solving Complex Problems Enduring Solutions through Social Entrepreneurship, Community Action, and Social Marketing

Three distinct literatures address social change: social entrepreneurship, community action research, and social marketing. While these activities have a shared goal to create social change, each orientation approaches their activities from a different perspective. The current work explores how macro-social marketing efforts can benefit from alternative orientations to enhance enduring social change. Social entrepreneurship highlights the importance of enduring resources and considering scalability. Community action highlights the importance of obtaining legitimacy and buy-in from multiple entities in the social change system. Social marketing highlights the importance of an end-user perspective and the application of behavioral theories to create systematic change. This work describes a case study in the Kenyan education context to highlight the value of this approach.