Anne Marie Todd

Evaluating the effects of ideology on public understanding of climate change science: How to improve communication across ideological divides?

While ideology can have a strong effect on citizen understanding of science, it is unclear how ideology interacts with other complicating factors, such as college education, which influence citizens’ comprehension of information. We focus on public understanding of climate change science and test the hypotheses: [H 1] as citizens’ ideology shifts from liberal to conservative, concern for global warming decreases; [H2] citizens with college education and higher general science literacy tend to have higher concern for global warming; and [H3] college education does not increase global warming concern for conservative ideologues. We implemented a survey instrument in California’s San Francisco Bay Area, and employed regression models to test the effects of ideology and other socio-demographic variables on citizen concern about global warming, terrorism, the economy, health care and poverty. We are able to confirm H1 and H3, but reject H2. Various strategies are discussed to improve the communication of climate change science across ideological divides.

Climate Change Education and the Ecological Footprint

Abstract Global warming has become one of the most important scientific, political, and social issues of our era. In designing an effective mitigation strategy, it is clear that public education must play an important role. This study looks at various components of climate change literacy within a cohort of university students and investigates the impact of action-oriented learning on student understanding. Results from questionnaires given to primarily nonscience students enrolled in weather and climate courses are used to examine student knowledge of climate change. In agreement with prior research, this study finds that signif icant student misconceptions exist regarding the causes of global warming and the relationship between global warming and ozone depletion. Most students seem to connect global warming only with visible pollution, such as exhaust from either a car or factory, while discounting more indirect emissions such as from electricity use and through product or food consumption. The authors...

The Aesthetic Turn in Green Marketing: Environmental Consumer Ethics of Natural Personal Care Products

Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-marketers must carefully frame their environmental products in a way that appeals to consumers with environmental ethics and buyers who consider natural products as well as conventional items. Thus, eco-marketing constructs a complicated ethical identity for the green consumer. Environmentally aware individuals are already guided by their personal ethics. In trying to attract new consumers, environmentally minded businesses attach an aesthetic quality to environmental goods. In an era where environmentalism is increasingly hip, what are the implications for an environmental ethics infused with a sense of aesthetics? This article analyzes the promotional materials of three companies that advertise their environmental consciousness: Burts Bees Inc., Toms of Maine, Inc., and The Body Shop Inc. Responding to an increasing online shopping market, these companies make their promotional and marketing materials available online, and these web-based materials replicate their printed catalogs and indoor advertisements. As part of selling products to consumers based on a set of ideological values, these companies employ two specific discursive strategies to sell their products: they create enhanced notions of beauty by emphasizing the performance of their natural products, and thus infuse green consumerism with a unique environmental aesthetic. They also convey ideas of health through community values, which in turn enhances notions of personal health to include ecological well-being. This article explicates the ethical implications of a personal natural care discourse for eco-marketing strategies, and the significance of a green consumer aesthetic for environmental consciousness in general.

Poverty and the Multiple Stakeholder Challenge for Global Leaders

The article presents a case study in which business leaders deal with challenging problems related to poverty, involving multiple stakeholders. This emphasizes the importance of training prospective global leaders to manage stakeholder relationships and engage in stakeholder dialogue. The authors highlight the stakeholder role played by nongovernmental organizations and include a simulation that develops stakeholder dialogue skills. They identify practical lessons and assumptions underlying business education that are not shared by all stakeholders in the context of poverty.

Anthropocentric Distance in National Geographic's Environmental Aesthetic

Tourism is the way we understand the world: tourists travel in an increasingly mediated environment in which ubiquitous promotional material and other popular artifacts employ stunning images and romantic travel narratives to describe local environments. Tourist texts “sell” local landscapes to entice visitors, employing an environmental aesthetic that urges travel. With its mission to “explore the planet,” the National Geographic Society contributes to this tourist aesthetic. This essay examines three special issues on Africa simultaneously published by the National Geographic Society: its official journal, National Geographic, and its sister magazines, National Geographic Traveler, and National Geographic Adventure. The photographic images and travel narratives in these tourist texts produce an environmental aesthetic that positions the traveler at the center of these environments. This essay first analyzes how National Geographic constructs Africas environmental landscapes. These magazines depict Africa as a vast desert plain, a wilderness theme park, and a part of the global scenery. The second part of the analysis examines how National Geographic locates the tourist in these environments. I discuss how National Geographic positions the tourist as protagonist, expert, and hero of Africas environment. In the conclusions, I argue this environmental aesthetic renders Africa invisible through anthropocentric distance, and I discuss the need for more critical readings of tourist discourse.

Environmental Sovereignty Discourse of the Brazilian Amazon: National Politics and the Globalization of Indigenous Resistance

This analysis explores the connection between globalization and national identity in cultural expressions of environmental sovereignty. Competing claims to resources in the Brazilian Amazon reflect changing notions of state authority and the role of indigenous citizens in protection of biodiversity. The debate between Brazilian state governments and the Yanomami Indians and seringueiros (Brazilian Rubber Tapper communities) illustrates the complex interaction of national identity and expressions of local culture in a global ecological context.

The “American Way of Life” and US Views on Climate Change and the Environment

This chapter discusses some cornerstones of the current United States debate on climate change and the environment, its socio-cultural and historical backgrounds, and some potential perspectives. It provides a macro-typological—and thus necessarily in many ways reductive and incomplete—introduction into a complex and controversial topic currently in the midst of rapid development. This chapter does not claim to represent ‘the’ American mindset towards nature or ‘the’ US view on the question of whether man-made activities are the cause of global warming or not, but aims at providing a primary and generalistic framework for analysing cultural aspects of views on climate change and the environment in the US. It thereby touches on more specific issues and trajectories found in the following chapters of this book.

The role of climate change education on individual lifetime carbon emissions

Strategies to mitigate climate change often center on clean technologies such as electric vehicles and solar panels, while the mitigation potential of a quality educational experience is rarely discussed. In this paper, we investigate the long-term impact that an intensive one-year university course had on individual carbon emissions by surveying students at least five years after having taken the course. A majority of course graduates reported pro-environmental decisions (i.e., type of car to buy, food choices) that can be attributed to experiences gained in the course. Furthermore, our carbon footprint analysis demonstrates that for the average course graduate, these decisions reduced their individual carbon emissions by 2.86 tons of CO2 per year. Focus group interviews identify that course graduates have developed a strong personal connection to climate change solutions, and this is realized in their daily behaviors and through their professional careers. The paper discusses in more detail the specific components of the course that are believed to be most impactful, and it shares preliminary outcomes from similar curriculum designs that are being used with K-12 students. Our analysis also demonstrates that if similar education programs were applied at scale, the potential reductions in carbon emissions would be of similar magnitude to other large-scale mitigation strategies such as rooftop solar or electric vehicles.