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Featured researches published by Anske F. Grobler.


Journal of Communication Management | 2006

Exploring challenges to transformational leadership communication about employment equity: Managing organizational change in South Africa

Anne Leonard; Anske F. Grobler

Purpose – The purpose of this paper is to explore the management of employment equity (EE) communication at corporate level, against the background of South African societal complexities. It speculates about how the normative ideals of transformational change communication could be applied in order to bridge the apparent divide between governments current development agenda and negative societal sentiments about EE per se on the one side, and corporate transformation efforts on the other.Design/methodology/approach – A multiple qualitative case study design was followed for the collection of empirical evidence. Semi‐structured interviews were used for data collection in each of the three case studies.Findings – This paper indicates current trends pertaining to the complexity of communicating EE in South Africa, including the strategic value of communication. It appears that internal communication does not receive as much strategic attention as external communication does. Furthermore, some key organizati...


Communicatio | 2013

Suggesting new communication tactics using digital media to optimise postmodern traits in marketing

Amaleya Goneos-Malka; Anske F. Grobler; Arien Strasheim

Abstract In a postmodern society, technological advances have had a considerable impact on the development of media, most notably digital media. The unique properties and interactive capabilities of digital media have altered the dynamics of communication and have given rise to new applications that were not previously possible. This article considers the transitions from modern to postmodern marketing. The main purpose is to reflect on the effects of the characteristics of postmodernism as outcomes of a postmodern society, in the context of marketing and marketing communication, with specific emphasis on the use of digital media. This conceptual article, based on a review of the postmodern literature, argues that characteristics of postmodernism are evident in society and that they create new opportunities for marketers. This requires innovation in communication strategies. The marketing literature reveals that the most relevant characteristics of postmodernism are fragmentation, de-differentiation, hyperreality, chronology, pastiche, anti-foundationalism and pluralism. Potential marketing opportunities resulting from these traits were identified together with prospective marketing communication tactics. Assessing the extant literature on postmodernism has made it possible to advance the application of the characteristics of postmodernism to the marketing domain, thus adding to the body of knowledge on postmodernism. The article contributes by providing practical applications through which to optimise the effects of the characteristics of postmodernism. It also illustrates the need to revisit existing traditional approaches to marketing and/or marketing communication, which were developed under previous worldviews and are becoming less applicable in the context of a postmodern society.


Archive | 2016

Deriving Value from Advertising as a Consumable Product: Ideas and Evidence

Amaleya Goneos-Malka; Arien Strasheim; Anske F. Grobler

We introduce the concept of advertising as a product for consumption, from which individuals may derive value based on aspects of consumer relevance. As elsewhere, advertising is an integral constituent of the South African commercial media landscape. The proportions of advertising to editorial content fluctuate, influenced by variables such as market demand, seasonality, media type and regulations. For example, at the regulatory level, South African commercial television stations are permitted to broadcast up to 20 % of classical advertising per hour (Serrurier, 2009), but this regulation does not extend to alternative forms of advertising like advertorials, sponsorships, infomercials and advertiser funded programmes that are used by advertisers to compete for consumer attention. The inclusion of these different forms of advertising further increases the ratio of advertising to editorial content.


Archive | 2016

Segmentation Analysis of Mobile Phone Users Based on Frequency of Feature Use

Amaleya Goneos-Malka; Arien Strasheim; Anske F. Grobler

The rising popularity of mobile phones in the South African population, currently 80% ownership (All media products survey, June 2010-July 2011), indicates both the importance of these devices and acceptance of mobile technology amongst this group, in which there is wide disparity in terms of socio-economic status. The high penetration of mobile phones presents this medium as an attractive platform for marketing communication activities. To implement effective marketing communication campaigns, using the various features hosted by mobile phones, requires understanding of a) which mobile phone features people have access to; b) which mobile phone features people make use of; and c) how often people use specific mobile phone features. The purpose of this study is to build segmentation profiles based on the mobile phone features people use and the frequency of use. These segments were compared on attitudinal and behavioural factors concerning the importance of mobile phones and social transformation within the context of a postmodern environment.


Public Relations Review | 2014

Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management

Corne Meintjes; Anske F. Grobler


Journal of Retailing and Consumer Services | 2014

Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Amaleya Goneos-Malka; Arien Strasheim; Anske F. Grobler


Public Relations Review | 2014

Applying marketing management and communication management theories to increase client retention in the short-term insurance industry

Henriette Loots; Anske F. Grobler


Public Relations Review | 2014

Achieving sustainability through strategically driven CSR in the South African retail sector

Neeltje du Plessis; Anske F. Grobler


Hts Teologiese Studies-theological Studies | 2013

Getting young adults back to church: A marketing approach

Michelle C. van der Merwe; Anske F. Grobler; Arien Strasheim; Lizré Orton


Archive | 2011

South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?

Ilse Niemann-Struweg; Anske F. Grobler

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Neels Van Heerden

Tshwane University of Technology

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Corne Meintjes

Durban University of Technology

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