Anthony Chan

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

Smartphones are both green technologies and an integral parts of green information systems that are beginning to make serious contributions toward a sustainable environment. We trace the rise of the smartphone, with particular attention given to the iPhone and its many applications. The fundamental differences between smartphone-based and more common Internet applications, and how these might enhance sustainable strategies for organizations with a green agenda are highlighted. U-Commerce is suggested as a theoretical framework that best explains this, and the four dimension of U-Commerce are employed to illustrate how innovative organizations are using the unique characteristics of smartphones to pursue environmentally sound strategies. A process that might be followed for indentifying applications for sustainable issues, making sure that the applications take advantages of a smartphones unique features, and that contribute to sustainability by using fewer resources, protecting resources, and improving our use of current resources. The paper concludes by identifying a research agenda for information systems scholars to pursue studying the use of smartphones in search of a sustainable information technology agenda.

Eleven years of scholarly research in the Journal of Services Marketing

Purpose – The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11‐year period from 1998 to 2008.Design/methodology/approach – This paper presents a content analysis of the papers published in the Journal of Services Marketing during the period 1998‐2008. A total of 417 papers, excluding book reviews, were analyzed. Descriptive statistics provide an overview of the research contributions.Findings – The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11‐year period are research‐based papers. Other findings include a trend towards co‐authorship, the use of surveys and empirical data, adults as research subjects, factor analysis, structural equation modeling, a...

A content analysis of influential wine blogs

Purpose – The purpose of this exploratory study was to analyze the content of influential wine blogs. Design/methodology/approach – The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings – A key finding is that these blogs all balance self-promotion with the content of their blogs, namely, wine and wine-related topics. The wine blogs, though evaluating wines in different ways, review not only the product attributes but also the experience surrounding wine. Research limitations/implications – Limitations of this study include that the analysis only included five wine blogs and the content analysis was conducted by a sole researcher using a computerized approach. Practical implications – Wine blogs have increasing influence in the wine industry, especially those written by amateur wine bloggers. As such, understanding the tactics used by wine bloggers is of interest to practitioners who aim to market their wines using such channe...

A sweet face man: using Chernoff faces to portray social media wine brand images

The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer-generated content has the potential to spread rap ...

Global text project : new horizons in textbook marketing

Purpose – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement.Design/methodology/approach – A case study was used to illustrate some of the most pertinent and interesting developments in the field of marketing, alluding to the open source environment. A Wikibook was created in collaboration with all the participants of a graduate course and the development of this offering initiated a project called the GTP.Findings – The open source movement has created new ways of thinking and acting. The contributions, modifications and improvements by all users to the original product provide a platform of continuous improvement and development.Originality/value – The value of the paper lies in the lessons and challenges learnt from the case especially by those managing the GTP.

Assessing brand equity in the luxury wine market by exploiting tastemaker scores

Purpose Calculating brand equity, the price differential that a branded product is able to charge compared to an unbranded equivalent, often suffers from a lack of a means to truly determine equivalence. Luxury wines have the benefit of an established measure of equivalency – the Parker score. Robert Parker’s influence as a tastemaker provides a point of comparison across brands. This study looks at brand equity of Bordeaux classified growth wines considering château brands, growths and vintages to illustrate the intangible value for the consumer. Design/methodology/approach Using price and wine-specific data from Wine-Searcher.com, an online database and search engine, an initial sample of 393 wines with Parker scores ranging from 72 to 100 is presented. A subset of perfect wines, with 100-point Parker scores, is also reviewed focusing on the great vintage of 2009. Findings The results indicate that brand equity in the luxury wine market exists. Not only is this true for the brand of a specific château, but there is also equity associated with the vintage and the growth. Practical implications This offers practical implications for brand managers in positioning their wines. Originality/value An analysis of luxury wines supports the financial perspective on brand equity, especially when there is a viable means of determining equivalence, such as the Parker score.

Mapping Country Wine Brand Personalities, Examples from Five Nations: An Abstract

This paper presents a study of wine estate websites in five different countries and regions designed to explore which dimensions of brand personality wine estates exhibit online, to determine whether wine estates in different countries portray different dimensions of brand personality. The study uses text content from wine estate websites and analyzes it using the text analysis software Diction. Typical applications of the BPS include comparisons of brand personalities within an offering category utilizing questionnaires in which respondents indicate the extent to which the brands being compared possess dimensions of brand personality, namely, sincerity, excitement, competence, sophistication, and ruggedness.

La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior

This study examines the influence of an operatic flash mob on consumer behavior and consumer experience in a public market. A field experiment was conducted to assess the impact of operatic music on consumers’ emotions and connectedness in three conditions: spontaneous live music (flash mob), recorded music, and no music. We analyze audience responses to the shopping experience in all three conditions with particular focus on temporary group formation and felt emotion. Results show that the flash mob enhanced consumer arousal, connectedness and positive emotions, as well as consumer-to-consumer interaction.