Antonia Sajardo Moreno

Le partenariat public‐OSBL dans les services sociaux. Le cas espagnol

The article considers the social services supply in the Spanish area of Valencia. The objective is double. First the authors analyse what describes the partnership between public sector and NPO in this area, by using a systemic conception of the social services sector where three main functions can be identified (financing, production and distribution, and regulation). Secondly they search for theoretical arguments explaining this partnership principle. This second section is mainly based on the NPO approach.

Responsabilidad Social en las empresas de Economía Social: un análisis comparativo sobre del tejido productivo de la Comunidad Valenciana

This work analyzes the Internal Social Responsibility (CSR) practices of Social Economy companies in the Valencian Community, and their comparison with the set of companies in the Community. Through this analysis, we intend to provide empirical evidence to support the superior commitment of Social Economy companies to their work environment, their environment, their stakeholders and Good Governance. The academic literature on this subject, centered mainly on the field of cooperatives, has been observing how the very nature and principles of action of Social Economy companies constitute the basic substrate of a socially responsible company. And is that the foundations of CSR are in the very heart of Social Economy companies, incorporating a participatory culture and guidelines for action that are reconciling the economic and social dimension. In these companies, links and social values are generated that are superior to any other type of company, and therefore have greater potential for the adoption of CSR practices. This paper concludes by showing how the Valencian Social Economy companies are uppermost responsible in all the items that integrate the internal RSE, with superior positive differentials in 8 percentage points, except in the area of Good Government, where they are surpassed by the total of companies of community. These results are part of a study funded by the Directorate General of Social Economy and entrepreneurship of the Generalitat Valenciana, which aimed to analyze the practices of Corporate Social Responsibility of the productive fabric of the Community.

El sector no lucrativo en el marco de la nueva era tecnológica: el desafío del Crowdfunding social en España. Análisis del caso de la asociación Alba Pérez, lucha contra el cáncer infantil

The dawn of the 21st century is presented to economies and societies within the framework of a challenging double paradigm shift. One, encouraged by the ruling neoliberalism in much of the advanced world, has caused society itself to admit the responsibility of the governing structures in the provision of the services that make up the welfare state. Another, technological, that has changed the way society is informed, communicates and relates. Faced with these two realities, civil society has become aware of its transforming role and impelling changes, as well as the growing needs for social care that have emerged at this beginning of the century, the essential to meet them and of course, their need for funding . It is in this area that the application of communication and marketing strategies based on the new technological reality takes on a special relevance in the search for alternative solutions that give viability to concrete projects. In this article, we analyze the case of the Alba Perez Association for the fight against childhood cancer, and its use of the social tools provided by the Internet to build and revitalize a community, the alberos, committed to the cause that Defends the Association and ready to provide resources for the achievement of its objective. In this context, we will analyze the operational dynamics of crowdfunding, marketing and communication tools, as well as their success factors. The objective of this work is to offer an example of good practices in the development of successful fundraising techniques, such as crowdfunding, which allows the Non Profit Sector to draw according to its reality, resources and objectives dethroning the myth of absolute necessity Of public financing, in the fulfillment of its mission.