Anupam Sharma

Corporate social responsibility in changing markets: New mechanisms and newer initiatives

In the ever changing global marketing scenario, coping up with corporate social responsibility (CSR) practices and company’s business practices is becoming the need of the hour but it is difficult to maintain the balance between these two. With the market ups and downs, corporate organizations have to be prepared for the consequences, and a balanced approach is required to support CSR and its integration into traditional business management systems with the changing markets. So it is very important for the companies to deal with potentially conflicting market situations, and the amount allocated to CSR projects changes with market changes. These are some of the issues top on the priority list of organizations. This study is an attempt to discover out new mechanisms and newer initiatives undertaken by the companies to manage their CSR practices in the recessionary period. In the end, new mechanisms and initiatives are supported with the case study of HMEL Bathinda refinery. Finally, it is the business firms that are going to be benefited by the implementation of all these social responsibility practices.

Corporate social responsibility: A passion of large organizations or a commitment to the society

Corporate social responsibility (CSR) today has attracted a lot of researchers all over the world and there are different issues related with CSR, demanding more attention and more research. The present research tries to study steps initiatives of business corporate towards the implementation of CSR practices. The study reflects the importance of company’s age viz. with respect to the CSR initiatives undertaken by the firm. The study has been taken with the broad objective to identify the CSR practices with reference to health, education and environment for large firms of North-West region of India, and, finally to purpose a framework for the implementation of CSR practices based on these three parameters. On the basis of CSR experience the organizations have been classified as: CSR Leaders, CSR Adopters and CSR Initiators. The results highlight that there is a significant difference in the strategies adopted by these three categories. Factor analysis and ANOVA has been used for analyzing the relationship between age in terms of experience and these three parameters.