Apisalome Movono

Tribal Tourism in Fiji: An Application and Extension of Smith's 4Hs of Indigenous Tourism

Indigenous tourism has seen significant growth in recent years. This type of cultural tourism is often seen as a way to promote and reinforce native culture and provide pro-poor benefits to the local community. This research extends the predominantly supply-side view of indigenous tourism put forward by Smith [1996. Indigenous tourism: The four Hs. In R. Butler & T. Hinch (Eds.), Tourism and indigenous peoples (pp. 283–307). Toronto: International Thomson Business Press] who used the four Hs of Habitat, Heritage, History and Handicrafts as a framework to examine indigenous tourism. The paper argues that from the demand-side, tourists attracted to and interested in indigenous tourism are likely to be adventurous, want authenticity, seek education and desire personal interaction. These four attributes of the tourist complement the four “H”s of indigenous tourism. By combining both the demand and supply perspective, this research contributes to a more holistic view of indigenous tourism and provides an extended framework in which to analyse indigenous tourism.

Female empowerment and tourism: a focus on businesses in a Fijian village

ABSTRACT Women’s participation in business is gaining momentum amongst communities in the South Pacific, yet very few studies have explored this area in the context of tourism in Fiji. Based on ethnographic research, this study focuses on the gender dimension of community-based tourism development in Vatuolalai village, along with the Coral Coast of Fiji. In particular, this study seeks to extend our understanding of the links between female empowerment, tourism and business in this indigenous Fijian community. The paper discusses how indigenous Fijian women, through their involvement in tourism, have adapted to becoming successful business operators and influential drivers of socio-political change affecting established gender relations within an indigenous Fijian setting. Therefore, the current study argues that through tourism-based entrepreneurship, local women have attained not only economic but also psychological, social and political empowerment. Given the literature, this is not a mainstream result, particularly in patriarchal and embedded indigenous communities.

Solesolevaki as social capital: a tale of a village, two tribes, and a resort in Fiji.

ABSTRACT This paper advances understanding of the complex and adaptive nature of indigenous Fijian communities involved in tourism. It examines how tourism-related development has set the people of one Fijian village along two separate development pathways, and explores how preferential access to tourism benefits has created disparities within the community. Complex Adaptive Systems theory and Social Capital theory are used to conceptualise how over 40 years of tourism involvement has influenced development within an indigenous Fijian community. The findings argue that indigenous Fijian communities are non-homogeneous entities, which are constantly in transition, responding and adapting integratively to both internal and external changes over time. The findings show that the emergence of new behaviours and ways of life has led to the collapse of the pre-existing systems of social capital. As a response, community members retreated and regrouped, strengthening internal bonds and social capital in their smaller social units, leading to both dependency and opportunity-seeking behaviours among participants. Ultimately, the paper asserts that money alone does not lead to development, but rather tourism and access to a variety of capital do.

Fijian culture and the environment: a focus on the ecological and social interconnectedness of tourism development

ABSTRACT Understanding the complex and adaptive nature of Pacific Island communities is a growing yet relatively unexplored area in the context of tourism development. Taking an ethnographic research approach, this study examines how over 40 years of tourism development have led to complex and multi-scale changes within an Indigenous Fijian village. The study establishes that tourism development has brought a range of ecological shifts that have, over time, spurred far-reaching changes within the embedded sociocultural constructs of the community. The development of the Naviti Resort, a water catchment dam, a causeway and a man-made island have created substantial changes in totemic associations, livelihood approaches, and traditional knowledge structures within Vatuolalai village. The emergence of internal adaptive cycles, and new behaviours, practices and values that redefine the cultural landscape will be discussed. This paper demonstrates the interconnectivity of nature, society and culture within Indigenous communal systems and asserts that ecological changes introduced in one part of a community stimulate complex, non-linear responses in other elements of the socio-ecological system of a Fijian village.