Ari Subowo

The Policy of Minimarket Business Control in Semarang City

Urban areas have a great chance to develop the economy in terms of trade, services and businesses. The growth of economic is followed by an increase in public consumption and the availability of business space which can be reached easily and close to the residential area. The closeness of minimarket In Semarang has made it easier for consumers to meet daily needs is required, thus providing an opportunity for entrepreneurs to control the modern retail market. Also, it could be found there is a tough competition two renowned brands ie Alfamart and Indomaret. The strategies of marketing concept to attract consumers by a very similar design as well as location tend to be near even several units side by side and face to face. Therefore, it should be hold of an arrangement or control businesses minimarket to maintain a balance between the modern market with traditional markets or micro businesses.