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Arnaud De Bruyn

ESSEC Business School

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Publication

Featured researches published by Arnaud De Bruyn.

International Journal of Research in Marketing | 2008

A MULTI-STAGE MODEL OF WORD OF MOUTH INFLUENCE THROUGH VIRAL MARKETING

Arnaud De Bruyn; Gary L. Lilien

Management Science | 2008

Estimating the Influence of Fairness on Bargaining Behavior

Arnaud De Bruyn; Gary E. Bolton

Marketing Science | 2008

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Arnaud De Bruyn; John Liechty; Eelko Huizingh; Gary L. Lilien

Archive | 2007

Principles of Marketing Engineering

Gary L. Lilien; Arvind Rangaswamy; Arnaud De Bruyn

International Journal of Research in Marketing | 2013

So you want to delight your customers: : The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

Raphaëlle Butori; Arnaud De Bruyn

Journal of Consumer Psychology | 2013

Opening a donor's wallet: : The influence of appeal scales on likelihood and magnitude of donation

Arnaud De Bruyn; Sonja Prokopec

adaptive hypermedia and adaptive web based systems | 2004

Offering Collaborative-Like Recommendations When Data Is Sparse: The Case of Attraction-Weighted Information Filtering

Arnaud De Bruyn; C. Lee Giles; David M. Pennock

International Journal of Forecasting | 2006

Modeling Voter Choice to Predict the Final Outcome of Two-Stage Elections

Wagner A. Kamakura; José Afonso Mazzon; Arnaud De Bruyn

ACR North American Advances | 2010

The Impact of Anchors on Donors’ Behavior: a Field Experiment

Sonja Prokopec; Arnaud De Bruyn

ERIM report series research in management Erasmus Research Institute of Management | 2006

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

Ujwal Kayande; Arnaud De Bruyn; Gary L. Lilien; Arvind Rangaswamy; Gerrit van Bruggen

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Collaboration

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Gary L. Lilien

Pennsylvania State University

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Sonja Prokopec

ESSEC Business School

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Arvind Rangaswamy

Pennsylvania State University

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John Liechty

Pennsylvania State University

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Ujwal Kayande

Pennsylvania State University

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Eelko Huizingh

University of Groningen

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Raphaëlle Butori

ESSEC Business School

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C. Lee Giles

Pennsylvania State University

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Duncan K. H. Fong

Pennsylvania State University

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Gary E. Bolton

University of Texas at Dallas

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