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Arnd Vomberg

University of Mannheim

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Publication

Featured researches published by Arnd Vomberg.

Academy of Management Proceedings | 2016

How Does Brand Equity Affect SHRM

Arnd Vomberg; Christian Homburg

This study analyzes the effect of brand equity on firms’ engagement in strategic human resource management (SHRM). Prior research indicates that applicants are attracted to companies with strong br...

Journal of the Academy of Marketing Science | 2015

The loss of the marketing department’s influence: is it really happening? And why worry?

Christian Homburg; Arnd Vomberg; Margit Enke; Philipp H. Grimm

Strategic Management Journal | 2015

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Arnd Vomberg; Christian Homburg; Torsten Bornemann

Archive | 2014

Wertorientiertes Marketing und Human Resource Management

Arnd Vomberg

Archive | 2018

Supporting new product launches with social media communication and online advertising: Sales volume and profit implications

Richard Gruner; Arnd Vomberg; Christian Homburg; Bryan A. Lukas

Archive | 2018

Organizing for successful customer reacquisition management

Olivia Gwinner; Arnd Vomberg; Christian Homburg

Archive | 2018

Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time

Karin Lauer; Christian Homburg; Arnd Vomberg

Archive | 2018

Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and salespartners’ performance

Arnd Vomberg; Christian Homburg; Stephan Mühlhäuser

Journal of Product Innovation Management | 2018

Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications: Sales Volume and Profit Implications

Richard Gruner; Arnd Vomberg; Christian Homburg; Bryan A. Lukas

Archive | 2017

Handbook of Market Research

Christian Homburg; Martin Klarmann; Arnd Vomberg

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Collaboration

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Christian Homburg

University of Mannheim

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Torsten Bornemann

University of Stuttgart

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Bryan A. Lukas

University of Melbourne

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Richard Gruner

University of Western Australia

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Martin Klarmann

University of Mannheim

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