Arunima Krishna

Poison or Prevention? Understanding the Linkages between Vaccine-Negative Individuals’ Knowledge Deficiency, Motivations, and Active Communication Behaviors

ABSTRACT The last few decades have seen growing concerns among parents regarding the safety of childhood vaccines, arguably leading to the rise of the anti-vaccine movement. This study is an effort to understand situational and cross-situational factors that influence individuals’ negative attitudes toward vaccines, referred to as vaccine negativity. In doing so, this study elucidated how situational and cross-situational factors influence vaccine negativity. Specifically, this study tested how knowledge deficiency, or acceptance of scientifically inaccurate data about vaccines, and institutional trust influenced negative attitudes toward vaccines. Using the situational theory of problem solving as the theoretical framework, this study also identified and tested a knowledge–attitude–motivation–behavior framework of vaccine negative individuals’ cognitions and behaviors about the issue.

Bridging strategy versus buffering strategy: enhancing crisis management capability in public management for relational and reputational improvement, and conflict avoidance

ABSTRACT This study seeks to understand the effectiveness of an organization’s communication strategy in enhancing its crisis management capability in public management. The relationships between two types of communication strategies (bridging and buffering), crisis management capability in public management, relational improvement, reputational improvement, and conflict avoidance have been tested to suggest how an organization’s overall strategic orientation may help its ability to weather a crisis. A survey of communication managers was conducted in South Korea with 105 responses, representing 105 organizations. Results revealed that organizations which are predisposed toward adopting the bridging strategy as their main communication strategy also report better crisis management capability in public management, and as a result, experience positive relational and reputational outcomes.

Motivation with misinformation: Conceptualizing lacuna individuals and publics as knowledge-deficient, issue-negative activists

ABSTRACT As fake news continues to abound on the Internet, the need for theorizing on the impact of misinformation on individuals’ perceptions of various social issues is dire. Using the issue of vaccine negativity in the United States, this study proposes the idea of lacuna individuals as issue-specific active publics holding negative attitudes and having deficient issue-specific knowledge. Results reveal that knowledge-deficient, vaccine-negative individuals display higher levels of perceptions, motivations, and active communication behaviors about vaccines. Results, therefore, support the conceptualization of lacuna individuals, and publics, as knowledge-deficient activists holding high levels of negative attitudes.

Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea

ABSTRACT In this study, we explore the relationship between two types of public sentiment toward the government (i.e., public engagement and cynicism) on publics’ information transmission behaviors, i.e., megaphoning, about the government. In doing so, we unpack how citizens’ perceptions of the communication strategy adopted by the government, as well perceived authenticity of the government’s communication impact their sentiments toward the government. An online survey was conducted in South Korea (N = 1112) to understand these relationships. The results revealed that perceived use of bridging strategy by the government is associated with public engagement, and perceived use of the buffering strategy is related to public cynicism. We also found perceived authenticity to be significantly associated with public engagement and negatively associated with cynicism. Finally, the two types of public sentiment were found to partially mediate between perceived government communication strategies and citizens’ positive and negative megaphoning. Theoretical and empirical implications are discussed.

Victims or conspirators? Understanding a hot-issue public’s online reactions to a victim cluster crisis

Purpose The purpose of this paper is to qualitatively understand the reactions of online publics to a victim cluster crisis as the crisis unfolds and offer a new way of tracking online hot-issue publics using comments on online news articles. Design/methodology/approach This research uses a mixed-methods approach, employing both descriptive quantitative techniques and qualitative thematic analysis. Findings Qualitative analyses of online news comments on BuzzFeed and the Huffington Post revealed that publics’ reaction to the cyber-attack on Sony, the following threats of attack, and Sony’s response to it largely ran counter to the situational crisis communication theory’s (SCCT) assumptions about victim cluster crises. Analyses also revealed a pattern in the volume of comments on the two online news outlets, supporting the conceptualization of hot-issue publics growing and decreasing as news coverage of an issue rises and falls. Research limitations/implications The analysis was limited to one incident and two online media. Practical implications This paper provides empirical support for the use of online news comments to track hot-issue publics and what is important to them. In addition, tracking the tone and content of the comments allows for an examination of the fit of SCCT assumptions and provides a way for practitioners to understand public opinion and adapt communication plans based on insights gleaned from such data. Originality/value This study is one of few to provide empirical support for the conceptualization of hot-issue publics, and to do so using online news comments. In addition, it is one of very few to study the SCCT in real-world settings, examining real publics’ reactions to real issues.

Understanding and Diagnosing Antimicrobial Resistance on Social Media: A Yearlong Overview of Data and Analytics

ABSTRACT To better understand user conversations revolving around antibiotics and antimicrobial resistance (AMR) on Twitter, we used an online data collection and analysis toolkit with full firehose access to collect corpuses of tweets with “antibiotic” and “antimicrobial resistance” keyword tracks. The date range included tweets from November 28, 2015, to November 25, 2016, for both datasets. This yearlong date range provides insight into how users have discussed antibiotics and AMR and identifies any spikes in activity during a particular time frame. Overall, we found that discussions about antibiotics and AMR predominantly occur in the United States and the United Kingdom, with roughly equal gender participation. These conversations are influenced by news sources, health professionals, and governmental health organizations. Users will often defer to retweet and recirculate content posted from these official sources and link to external articles instead of posting their own musings on the subjects. Our findings are important benchmarks in understanding the prevalence and reach of potential misinformation about antibiotics and AMR on Twitter.

Justificatory Information Forefending in Digital Age: Self-Sealing Informational Conviction of Risky Health Behavior

ABSTRACT This study proposes the idea of justificatory information forefending, a cognitive process by which individuals accept information that confirms their preexisting health beliefs, and reject information that is dissonant with their attitudes. In light of the sheer volume of often contradictory information related to health that is frequently highlighted by the traditional media, this study sought to identify antecedents and outcomes of this justificatory information forefending. Results indicate that individuals who are exposed to contradictory health information, currently engage in risky health behavior, are comfortable using the Internet to search for information, and are currently taking steps to maintain their health are likely to actively select health information that confirms their preexisting notions about their health, and to reject information that is contradictory to their beliefs. Additionally, individuals who engage in justificatory information forefending were also found to continue to engage in risky health behavior. Implications for theory and practice are discussed.

Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions:

The purpose of this study was to investigate (a) how allegations of gender discrimination affect consumers’ relationship with the brand in question, and (b) individual-level factors that affect con...

Explicating the relationally attentive approach to conducting engaged communication scholarship

ABSTRACT As interest in engaged communication scholarship grows, so does the need for concrete examples of how such research is done. In this essay, we articulate an example of the how by presenting the work of the Purdue Peace Project, a locally led peacebuilding initiative based at Purdue University. We do so by (a) explicating the communicative choices in our approach to engaged scholarship and (b) relating these choices to the impacts that our approach has had on preventing political violence related to a chieftaincy dispute in Keperman (pseudonym), Ghana. Based on qualitative data from multiple time points, we unpack our communicative choices, relate these choices to the realization of engagement goals and setbacks, and reveal multi-level, interdependent, and communicative indicators of impacts. We present what we term the relationally attentive approach to engaged communication scholarship and discuss implications and recommendations for those doing engaged scholarship.