Ashok Ranchhod

International green marketing: A comparative study of British and Romanian firms

Purpose – The market of ecological products is growing exponentially at global level, however, there are very few studies focused on the international marketing strategies of eco‐firms. Seeks to address the issues.Design/methodology/approach – On the basis of the information collected during interviews conducted with six British and six Romanian eco‐firms with international activity, the main opportunities and challenges for international green marketing are identified and analysed.Findings – The findings show important differences between the Romanian and the British firms, mainly determined by the level of development of their domestic market. The Romanian firms usually export ecological products using foreign agents, while the British firms sell internationally using their own brand name and attempting to control the foreign distribution channels. The similarity of the foreign market selection process applied by the UK eco‐firms has allowed the development of a tentative theoretical framework in the se...

Comparing respondents of e‐mail and mail surveys: understanding the implications of technology

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge of online communications and their time of using the Internet. Some significant impact of these factors has been identified. The empirical evidence supports the hypotheses that the use of e‐mail survey methods is positively connected with high technology awareness and extensive e‐mail use. The findings imply that proper survey planning and administration are important for Internet‐based marketing surveys and suggest the existence of certain user patterns among different Internet user populations.

Internet transactions and physical logistics: conflict or complementarity?

Every business can be described in terms of flows – both of materials and of information. Materials flow into the company, between activities within it, and in the form of finished goods and services from the company to its customers. Simultaneously, there are flows of information in the reverse direction that provide valuable data for the system: feedback from the marketplace in the form of customers’ orders, customer reaction, and information on needs and wants; flows of information within the company that provide data in the form of inventory schedules, production schedules, etc., and orders from the company to outside suppliers. In one sense the whole company and the market in which it operates can be regarded as a series of linkages and relationships, and the company’s operating efficiency can be seen to depend on how well these connections work. If the system can be made to flow smoothly, at minimum cost, then the chances are that the overall company performance, measured by any criteria, will be high. In practice, however, it is very common to find bottlenecks and poor integration between different parts of this system, with consequent unsatisfactory performance.

Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems

Customer Relationship Management (CRM) is increasingly found at the top of corporate agendas. Online companies in particular are embracing CRM as a major element of corporate strategy, because online technological applications permit a precise segmentation, profiling and targeting of customers, and the competitive pressures of the digital markets require a customer-centric corporate culture. The implementation of CRM systems in online organisation determines a complex restructuring of all organisational elements and processes. The strategic planning process will have to adapt to new customer-centric procedures. The present paper analyses the implementation process of a CRM system in online retail businesses and develops a model of the strategic planning function in a customer-centric context.

Evaluating Web Services: Towards a framework for emergent contexts

The paper develops an evaluation framework with specific reference to Web Services. It is argued that the essential characteristics for such an approach, noted as qualitative, are captured in these constructs through an augmentation of theoretical considerations and empirical findings. A review of the innovation and diffusion literature indicates a considerable amount of research where attention is given to a range of features which may support Web Service adoption. It is argued that the framework proposed in this paper is of value in highlighting the specific situations for an effective evaluation in this respect. The empirical analysis was undertaken within five UK firms. Each of these organizations represent different business sectors including, Telecommunication (two firms), Independent Software Package Vendor (ISV), Software Engineering and Food Services industries. The study involved a cross-section organizational case approach within each situation for factors affecting adoption. The evidence suggests that the empirical data complements traditional innovation and diffusion theories. However, emergent context is identified as a significant influence on potential web evaluation processes to ensure appropriate investment targeting. The findings are noted to guide analysts in determining critical aspects of the complex issues involved and present suggestions for further valid research.

“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying patterns, providing a detailed behavioural profile. The collection and use of the data is regulated differently in the European Union and the USA. While Europe considers it important to implement formal legislation for the protection of customers’ privacy rights, the US authorities consider privacy policy to be determined through voluntary regulation by industry. Considering these different approaches, the present study explores and compares the privacy/personalisation dimensions of French, British and US Web sites.

Internet-enabled distribution strategies

This paper investigates the effects of the Internet on the structure of the classical marketing channels. The advantages offered by the Internet have determined many companies to adopt different models of Internet-enabled distribution strategy. The choice and the implementation of these strategies will be influenced, as in the case of any other marketing channel, by the characteristics of the company, of its clients, and of the traded products. On the basis of an empirical study of 500 Internet commercial sites, the present paper identifies the models of Internet-enabled distribution strategy implemented by the Web-active companies, and then verifies four hypotheses related to the factors that influence the choice and implementation of a particular strategy.

On‐line messages: developing an integrated communications model for biotechnology companies

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on line, businesses will be forced to alter both their internal and external communication strategies, and be prepared to flow with the changes. One of the sectors that can benefit from the global expansion of Internet communications is biotechnology. In order to understand the on‐line corporate communication model used by biotechnology companies, the Internet sites of 600 firms were accessed and analysed. The data presented highlight the type of on‐line messages, their function (marketing or PR oriented), the targeted audiences, and the level of on‐line interaction provided by the company’s site. Finally, the interpretation of results concludes with an integrated on‐line communication model for biotechnology companies.

Gamifying Self-Management of Chronic Illnesses: A Mixed-Methods Study

Background Self-management of chronic illnesses is an ongoing issue in health care research. Gamification is a concept that arose in the field of computer science and has been borrowed by many other disciplines. It is perceived by many that gamification can improve the self-management experience of people with chronic illnesses. This paper discusses the validation of a framework (called The Wheel of Sukr) that was introduced to achieve this goal. Objective This research aims to (1) discuss a gamification framework targeting the self-management of chronic illnesses and (2) validate the framework by diabetic patients, medical professionals, and game experts. Methods A mixed-method approach was used to validate the framework. Expert interviews (N=8) were conducted in order to validate the themes of the framework. Additionally, diabetic participants completed a questionnaire (N=42) in order to measure their attitudes toward the themes of the framework. Results The results provide a validation of the framework. This indicates that gamification might improve the self-management of chronic illnesses, such as diabetes. Namely, the eight themes in the Wheel of Sukr (fun, esteem, socializing, self-management, self-representation, motivation, growth, sustainability) were perceived positively by 71% (30/42) of the participants with P value <.001. Conclusions In this research, both the interviews and the questionnaire yielded positive results that validate the framework (The Wheel of Sukr). Generally, this study indicates an overall acceptance of the notion of gamification in the self-management of diabetes.

Marketing on the Internet: observations within the biotechnology sector

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium for value added activities such as “virtual” molecular modeling. This type of activity can foster important joint research operations between companies on a worldwide basis.