Augusto Valeriani

Political expression and action on social media: Exploring the relationship between lower- and higher-threshold political activities among Twitter users in Italy

Scholars and commentators have debated whether lower-threshold forms of political engagement on social media should be treated as being conducive to higher-threshold modes of political participation or a diversion from them. Drawing on an original survey of a representative sample of Italians who discussed the 2013 election on Twitter, we demonstrate that the more respondents acquire political information via social media and express themselves politically on these platforms, the more they are likely to contact politicians via e-mail, campaign for parties and candidates using social media, and attend offline events to which they were invited online. These results suggest that lower-threshold forms of political engagement on social media do not distract from higher-threshold activities, but are strongly associated with them.

Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom:

We assess whether and how accidental exposure to political information on social media contributes to citizens’ online political participation in comparative perspective. Based on three online surveys of samples representative of German, Italian, and British Internet users in the aftermath of the 2014 European Parliament elections, we find that accidental exposure to political information on social media is positively and significantly correlated with online participation in all three countries, particularly so in Germany where overall levels of participation were lower. We also find that interest in politics moderates this relationship so that the correlation is stronger among the less interested than among the highly interested. These findings suggest that inadvertent encounters with political content on social media are likely to reduce the gap in online engagement between citizens with high and low interest in politics, potentially broadening the range of voices that make themselves heard.

Follow the leader! Direct and indirect flows of political communication during the 2013 Italian general election campaign

This article evaluates the potential that Twitter affords politicians to communicate to citizens directly, through messages that they broadcast to users who follow them, and indirectly, to the extent that their followers autonomously re-circulate politicians’ messages to their own contacts. Analysis of more than 2 million accounts of followers of 10 national party leaders during the Italian 2013 general election campaign shows that most users are rather inactive and have very small followings. Moreover, the most followed politicians have on average the least active and followed users, and vice versa. Users’ activity and followings are also unevenly distributed, with very tiny minorities accounting for the vast majority of tweets and followers. The most followed followers of politicians are celebrities in realms other than politics, or people who are already highly visible in the politics-media ecosystem. Our findings suggest that most of the potential for indirect communication may lie in the “vital middle” of the Twitter population who are more active than average, but are not part of the restricted elite of high-impact outliers.

Party Campaigners or Citizen Campaigners? How Social Media Deepen and Broaden Party-Related Engagement

Digital media are often blamed for accelerating the decline of political parties as channels for citizen participation. By contrast, we show that political engagement on social media may revitalize party activities because these platforms are means for both party members and ordinary citizens to discuss politics and engage with and around political parties. Using online surveys conducted in Germany, Italy, and the United Kingdom, we find that party members engage in a wider variety of party-related activities than average respondents, but the same can also be said of nonparty members who informally discuss politics on social media. Moreover, the strength of the relationship between party membership and engagement decreases as the intensity of political discussion on social media increases. This suggests that political discussions on social media can narrow the divide in party-related engagement between members and nonmembers, and to some extent flatten rather than reinforce existing political hierarchies. Finally, we find that the correlation between party membership and engagement is stronger in Germany, where party organizations are more robust, than in Italy and the United Kingdom, highlighting the role of party organizational legacies in the digital age.

Of echo chambers and contrarian clubs: Exposure to political disagreement among German and Italian users of Twitter

Scholars have debated whether social media platforms, by allowing users to select the information to which they are exposed, may lead people to isolate themselves from viewpoints with which they disagree, thereby serving as political “echo chambers.” We investigate hypotheses concerning the circumstances under which Twitter users who communicate about elections would engage with (a) supportive, (b) oppositional, and (c) mixed political networks. Based on online surveys of representative samples of Italian and German individuals who posted at least one Twitter message about elections in 2013, we find substantial differences in the extent to which social media facilitates exposure to similar versus dissimilar political views. Our results suggest that exposure to supportive, oppositional, or mixed political networks on social media can be explained by broader patterns of political conversation (i.e., structure of offline networks) and specific habits in the political use of social media (i.e., the intensity of political discussion). These findings suggest that disagreement persists on social media even when ideological homophily is the modal outcome, and that scholars should pay more attention to specific situational and dispositional factors when evaluating the implications of social media for political communication.

Remixing the Spring! Connective Leadership and Read-Write Practices in the 2011 Arab Uprisings

This chapter2 examines and discusses the connections between the unfolding of the Arab uprisings and the ‘culture of the net’ (Castells, 1996). The role of the internet and social networks in the events that, starting from December 2010, shook and reshaped the Arab region has been extensively debated in articles, conferences and public meetings. Mainstream media have largely recurred to the ‘Facebook and Twitter revolutions’ narrative to describe the grassroots process which led to the overthrown of Ben Ali and Mubarak’s regimes in Tunisia and Egypt in the first months of 2011. A lot of emphasis has been placed on the role played by social networks in organizing and mobilizing the masses. It has even been questioned whether the Arab awakening could ever have taken place without the internet and social networks.

Political talk on mobile instant messaging services: a comparative analysis of Germany, Italy, and the UK

ABSTRACT Mobile instant messaging services (MIMS) are emerging as important digital environments in citizens’ everyday lives. We explore the use of MIMS for talking about politics with unique survey data on samples representative of Internet users in Germany, Italy, and the UK. First, we show that robust percentages of our respondents who use MIMS employ them for posting political messages and discussing politics. Second, we demonstrate that political talk on MIMS is positively associated with users’ tendency to censor themselves politically on social networking sites (SNS) and, to a lesser extent, with ideological extremism. Third, we find that the association between self-censorship on SNS and the likelihood of publishing political contents on MIMS is stronger for individuals living in former East Germany where, due to historical reasons, large segments of the population are reluctant to talk about politics in public. Our findings suggest that MIMS make a distinctive contribution to contemporary repertoires of political talk, with important implications for the quality and inclusiveness of interpersonal political discussion.

Dual screening, public service broadcasting, and political participation in eight Western democracies

We investigate the relationship between political dual screening—that is, watching political contents on television while reading and commenting on them on social media—and political participation across eight Western democracies: Denmark, Germany, Greece, Italy, Poland, Spain, the United Kingdom, and the United States. Based on custom built online surveys conducted between 2015 and 2016 on samples representative of the adult population with internet access in each country, we test hypotheses on both intra-country and cross-country direct and differential effects of political dual screening on various forms of offline and online political participation. We find a positive correlation between the frequency with which citizens dual screen political content and their overall levels of participation. Such correlation is stronger among respondents with lower levels of interest in politics, suggesting that dual screening has the potential to bridge participatory gaps between citizens who are more and less politically involved. The relationship between dual screening and participation is also significantly stronger in countries whose media systems feature the strongest Public Service Broadcasters. Our findings suggest that dual screening makes a positive contribution to democratic citizenship and political equality, and that it can also help public service media fulfill some of their key functions.

Digital Political Talk and Political Participation: Comparing Established and Third Wave Democracies

We investigate whether and how informal political talk on digital media contributes to citizens’ political participation with unique surveys based on samples representative of Internet users in seven Western democracies. We show that political talk on both social networking sites and mobile instant messaging platforms is positively associated with institutional and extra-institutional political participation. However, the relationship between talk on social networking sites and both types of participation is significantly stronger in established democracies (Denmark, France, United Kingdom, and United States) than in “third wave” democracies (Greece, Poland, and Spain). By contrast, the strength of the relationship between political talk on mobile instant messaging platforms and participation is not significantly different when comparing established and more recent democracies. These findings suggest that informal political talk on digital platforms can contribute to citizens’ participatory repertoires and that different institutional settings, in combination with different technological affordances, play an important role in shaping these patterns.

Social Media, Personalisation of News Reporting, and Media Systems’ Polarisation in Europe

The chapter uses Twitter data to investigate the extent to which British, Italian, and Spanish journalists employ Twitter to comment on the news as well as reporting on national and European topics, and, conversely, the degree to which the audiences these journalists manage to attract on Twitter reflect the journalists’ or their media outlets’ political affiliations. Our findings suggest that national contexts matter, as journalists working in media environments characterised by lower degrees of parallelism are less likely to use Twitter to provide commentary on the news than those working in outlets or systems where parallelism is higher. We also show that both journalists and news outlets are less likely to editorialise when they tweet about the EU than when they focus on domestic politics.