Avital Biran

Heritage Site Perceptions and Motivations to Visit

The present study has two main objectives: (1) to further explore the motivations of potential visitors to a heritage site, and (2) to explore whether the relationships among the tourists’ perceptions of the site relative to their own heritage are related to their motivations for the visit. The sample is composed of potential visitors to Anne Frank House in Amsterdam. The results reveal the existence of motives often ignored in previous studies, including emotional involvement and bequeathal of the sites narrative. The findings also indicate a distinct relationship between tourists’ perceptions of a site relative to their own heritage and the motivations for visiting the site. The study contributes to the understanding of tourist behaviors relative to heritage settings along with implications for the marketing of heritage settings.

Visitors' Preferences for Interpretation at Heritage Sites

Research on interpretation at heritage settings commonly centers on the display. The current study highlights visitor preferences for on-site interpretation, an essential element in the management of heritage tourist attractions. This research focuses on the Wailing Wall, a religious “must-see” attraction in Jerusalem. The role of interpretation as a facilitator of emotional experience rather than a means to gain knowledge is explored. Results indicate the need to customize the interpretation to meet visitor preferences and motives. Furthermore, the study reveals the need to capture heritage tourism not only as a search for naïve nostalgia or a simplified romantic version of the past but also as a more complex phenomenon. Implications for marketers and heritage site operators are suggested, highlighting the need to adopt innovative approaches to the management of heritage tourist attractions and provide different interpretations for different visitors.

New perspectives on dark tourism

Purpose – The purpose of this paper is to introduce the papers in this Special Issue of IJCTHR on dark tourism. These papers take either a demand‐side, supply‐side, or integrated demand‐and‐supply side perspective to understanding dark tourism. Collectively, the papers explore tourist experiences at dark sites, the management of dark sites, ethical issues in profit making, and the involvement of indigenous peoples in site management.Design/methodology/approach – This editorial draws lessons from the papers presented in the Special Issue.Findings – Just as we contemplate our mortality in different ways in our daily lives, so we contemplate death in different ways in tourism praxis. The papers presented here stretch the boundaries of the current definition of dark tourism. We move beyond a discussion of classifications of dark tourism to recognise dark tourism as both an individual experience and a complex socio‐cultural phenomenon.Originality/value – The move from a purely descriptive to an experiential an...

An Exploratory Study of Residents’ Perception of Place Image The Case of Kavala

Studies on place image have predominantly focused on the tourists’ destination image and have given limited attention to other stakeholders’ perspectives. This study aims to address this gap by focusing on the notion of residents’ place image, whereby it reviews existing literature on residents’ place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents’ place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents’ quality of life.

Different Jerusalems for different tourists: capital cities - the management of multi-heritage site cities.

Abstract National capital cities are rich in heritage sites that mean different things to different people. Some of these sites are directly related to the heritage of the nations citizens or, alternatively, to the heritage of other nations and cultures. In this study tourist motivations to visit the specific sites as well as the nature of the interpretation provided while touring the city were investigated in relation to tourist perceptions of Jerusalem as part of their personal heritage. The study involved a sample of 213 tourists interviewed in different locations in Jerusalem. The findings indicate that multi-heritage site cities, such as capital cities, are visited by different tourists with different preferences regarding the tourist experience sought. Implications arising from this study for marketers and heritage site operators are highlighted.

Interrogating gender and the tourism academy through epistemological lens

Abstract This introductory essay argues for the adoption of feminist epistemologies to unpack the role, nature and effects of gender (in) equality in our tourism academy. Our focus on tourism academia recognizes the importance of tourism to social life and the crucial role that tourism academics play in knowledge production. We therefore argue for a shift in the focus of extant gender research in tourism away from tourism as a phenomenon to ourselves as tourism academics. We provide an overview of the five papers in this special issue which explore the gendered nature of our academy in diverse contexts, ending with a call for greater self-reflexivity to achieve a more just and equitable tourism academy, thus benefiting both women and men.

Using the Experientially based Approach to Segment Heritage Site Visitors

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further ...

The academia we have and the one we want: on the centrality of gender equality

Abstract This concluding essay challenges the tendency in academia to consider feminist epistemologies and gender equality as peripheral when instead they are central to the flourishing of tourism scholarship. We analyse pervasive misconceptions about gender in higher education and present an alternative way of doing academia based on dissent and critical engagement; commitment to democratic practices that allow for different points of view to be shared and accepted as trustworthy; engagement with value judgement in knowledge production; care and accountability in our ways of knowing and teaching; and the establishment of diverse career patterns and decent contractual conditions to researchers so freedom of thought can take place.

Sexual harassment: overlooked and under-researched

Purpose This paper aims to focus on the gap between the very high prevalence of sexual harassment in the tourism and hospitality industry (the phenomenon) and the limited academic discussion about it (academic knowledge), and suggests ways to bridge this gap. Design/methodology/approach The gap between phenomenon and knowledge is identified by comparing official data regarding sexual harassment in the tourism and hospitality industry with a content analysis of the academic literature. Tribe’s (2006) knowledge force-field model is used to analyze this gap. Findings The five truth barriers identified by Tribe (2006), namely, person, rules, position, ends and ideology, are confirmed by the data. Five counter-forces – triangulation, interdisciplinary, collaboration, humanism and critical praxis – are developed to counter these truth barriers. Practical implications The five counter-forces offer practical solutions for research, higher education programs and the tourism industry. They demonstrate ways to reduce the high prevalence of sexual harassment in the industry and improve the working conditions of employees. Originality/value Underpinned by Tribe’s conceptual model, the paper identifies and analyzes a relative silence regarding sexual harassment in the tourism and hospitality academy in contrast to its prevalence in the industry. Additionally, it advances Tribe’s model by identifying five truth-facilitating forces. Further, it offers a research agenda for revealing hidden topics and/or biased knowledge by understanding the relationship between tourism and hospitality phenomena and academic knowledge.

Segmenting future visitors to heritage sites: perceptions, motivations and expectations

En Espana el sector turistico ha desempenado un rol importante, desde la crisis financiera e inmobiliaria de 2008 es uno de los sectores que ha mostrado mejor comportamiento, es por ello que se ha de incidir en mejorar la competitividad turistica de las provincias espanolas y aprovechar asi la contribucion del turismo. Hemos seleccionado para este analisis las provincias del Mediterraneo por ser las que mayor cuota turistica acumulan respecto al conjunto nacional, y por sus caracteristicas comunes en el ambito turistico. La manera de analizar y posteriormente sugerir propuestas para mejorar la competitividad de los destinos turisticos del Mediterraneo, analizar a continuacion las valores de los indicadores que representan la competitividad de los destinos, para luego valorar mediante un panel de expertos la importancia de los factores en cada destino, y finalmente, sugerir actuaciones para aumentar la competitividad. ABSTRACT In Spain tourism sector has had a relevant role since financial and real state crisis in 2008, tourism is one of the few sectors that has helped to economic recovery and it is improving it performance year a year, so tourism competitiveness in the Spanish provinces must be enhanced taking advantage of the tourism good behavior. We have selected the Mediterranean area provinces because of their mayor acummulated tourism share above national, and because of their similar characteristics. The way of improving competitiveness, then to analyze the provinces which have worst performance on the indicators that form the factors, next to asses the factor importance through and expert panel, and finally to recommend actions for improving competitivenessNumerosos estudios han demostrado que las redes sociales influyen en las intenciones de los viajeros de visitar un destino. Sin embargo, la literatura ha prestado poca atencion a la relacion entre el comportamiento de busqueda de informacion y el desarrollo de la fidelidad a los destinos. En este sentido, este estudio analiza este fenomeno, considerando como los turistas no solo comparten su tiempo entre varias fuentes de informacion, sino que estas estan tambien influyendo en el tiempo que los turistas estan compartiendo entre varios destinos, no solo repitiendo la visita a un unico destino, sino tambien haciendose mas fieles a multiples destinos al mismo tiempo (fidelidad horizontal). Sin embargo, este tema no se ha destacado adecuadamente en el contexto turistico. Por lo tanto, el objetivo de este estudio es doble: 1) comprender mejor el comportamiento del turista con respecto al uso de las redes sociales, considerando las diferencias por nacionalidades, genero y edad; y 2) explorar la relacion entre el uso de las diferentes fuentes de informacion de los turistas (tradicionales y digitales) y su influencia en la posterior fidelidad (tanto a un solo destino como en la fidelidad horizontal), y considerando tanto la fidelidad conductual como la actitudinal. Estos resultados son utiles para tomar decisiones sobre estrategias de comunicacion digital y la gestion de los programas de fidelizacion por parte de los destinos turisticos. Palabras clave : Fidelidad Horizontal, Marketing Relacional, Fuentes de Informacion, Redes Sociales, Imagen ABSTRACT The visit to a tourist destination is influenced by the tourists use of social media. However, the literature has not focused its efforts on trying to understand the relationship between the use of social media and destinations loyalty. This study analyzes this phenomenon, considering how tourists not only share their time between several sources of information, but these are also influencing the time that the tourists are sharing between several destinations, not only repeating the visit to a single destination, but also becoming more loyal to multiple destinations at the same time (horizontal loyalty). However, this topic has not been adequately highlighted in the tourism context. This study tries to analyze the differences in the use of social media by nationalities, gender, age and income; and to shed light on their relationship with loyalty. These results are useful for making decisions about digital communication strategies and the management of loyalty programs by tourist destinations. Keywords : Horizontal Loyalty, Relationship Marketing, Information Sources, Social Media, ImageActualmente, los destinos de sol y playa afrontan la necesidad de renovacion y, en el Partido de Necochea, Argentina, se elaboro el Plan Estrategico de Turismo Sustentable de Necochea para responder a esta necesidad. La implementacion requiere analizar y evaluar de modo pragmatico y programatico las intervenciones territoriales para alcanzar las estrategias definidas de reposicionamiento. El articulo propone identificar las unidades de gestion del espacio, los modelos de intervencion para un escenario estrategico que contribuya a la gestion sustentable y reorientacion turistica y proporcionar bases para la reestructuracion territorial como eje transversal de politica publica ambiental y turistica. Para ello, respecto de la unidades se delimita el espacio turistico en funcion de las particularidades fisico-espaciales, los recursos turisticos y oportunidades recreativas y las disfuncionalidades o problematicas detectadas. Luego, se definen los contenidos concretos de los tipos de intervencion propuestos que reorienten la renovacion. Y por ultimo, se enuncian las bases para las actuaciones de reestructuracion territorial en funcion de un escenario estrategico. La renovacion ambiental de Necochea debe basarse en estrategias conducentes a la cualificacion del espacio turistico, la diferenciacion basada en la naturaleza, la potenciacion del entorno urbano y la inclusion de lo ambiental en la gestion turistica.