Azizah Omar

Consumer lifestyles and online shopping continuance intention

Purpose – The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.Design/methodology/approach – This paper provides a general review of the literature regarding the influence of lifestyles on consumer intentions to repurchase online.Findings – The paper provides marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies.Practical implications – The results of this study will provide some ideas and practical suggestions which can be implemented particularly in online shopping in order to improve its continuance (i.e. customer retention strategies) as effective means of maintaining the subscriber base, market share and overall revenue of online businesses.Originality/value – This paper delineates the importance of understanding consumer lifestyles and its effect on continuance intention that allows onl...

Readiness to Adopt E-Business Among SMEs in Malaysia: Antecedents and Consequence

The adoption of the Internet as a business strategy tool is becoming an important way for firms to expand their business through innovative strategies. This study provides an insight concerning the factors that influence the adoption of the Internet to support business activities, also known as e-business among SMEs in Malaysia. In addition, the study also examines the relationship between e-business adoption and the business performance of the SMEs. Using a structured survey questionnaire, a usable response was received and statistically analyzed from 177 SMEs that currently use e-business. The research found that organizational characteristics, technology characteristics and environmental characteristics influence e-business adoption and that the adoption of e-business has a direct influence on the business performance of the SMEs. The findings of this study can aid and encourage the SMEs in developing countries to build a competitive advantage by using the Internet in their business strategy practices.

Mediating Effect of Visitors’ Event Experiences in Relation to Event Features and Post-Consumption Behaviors

A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome based on experiential perspective. The aim of this study is to examine the mediating effect of visitors’ event experiences in relations to event features and post-consumption behaviors. Survey data were collected at a public community event in Malaysia. Findings revealed that visitors’ event experiences fully mediate the relationship between event features and post-consumption behaviors (overall satisfaction and future intention).

Influence of internationalization orientation on export performance: in the perspective of Malaysian manufacturing firms

Purpose – The purpose of this paper is to investigate several concepts of inward and outward internationalization and their impact on export performance in the context of Malaysian manufacturing exporting firms. Design/methodology/approach – Mail survey was administered to gather data from the Malaysian manufacturing firms that have been identified to have business export trading to the major oil and gas producer countries in the Middle East. A total of 120 respondents were received and further analysis was tabulated. Findings – Findings revealed that the outward internationalization is positively related to economic and non-economic measures of export performance. It indicates that an outward internationalization related to organizational capability has a major contribution to the export performance of Malaysian manufacturing and exporting firms. On the other hand, top management international orientation as an inward internationalization is negatively and significantly associated with economic measures,...

SMEs Performance: Leveraging Marketing Process Through E-Business

The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business e-business process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have not fully utilized it to support their business applications. The reason behind this scenario could be the lack of awareness concerning the necessity and possibility of adopting e-business for specific functions along the value chain. Thus, the aims of this study are to investigate the extent of Internet marketing practices to support business applications among SMEs in Malaysia as well as the outcome of Internet marketing implementations on the business performance of SMEs. The results indicate that the usage of Internet varies across the marketing practices and is likely to influence business performance.